adoption-playbook
Structured guide for designing and executing customer adoption programs.
What this skill does
# Adoption Playbook Skill ## When to Use - Launching onboarding/adoption initiatives for new segments or products. - Refreshing adoption strategies after major roadmap or packaging changes. - Standardizing enablement for CS, product, and marketing partnerships. ## Framework 1. **Persona & Journey Mapping** – goals, blockers, success metrics, critical milestones. 2. **Play Matrix** – channel x milestone view of actions, owners, cadences, and triggers. 3. **Content Library** – templates for comms, workshops, office hours, and enablement assets. 4. **Measurement Plan** – activation, usage, sentiment, expansion metrics with thresholds. 5. **Feedback Loop** – qualitative signals, experiment backlog, and improvement tracker. ## Templates - Journey table (milestone, trigger, action, owner, KPI). - Adoption campaign brief with creative/copy checklist. - Weekly adoption standup agenda and notes doc. ## Tips - Anchor each milestone on a clear customer outcome, not just feature usage. - Pair with `build-adoption-program` command for automated blueprints. - Archive playbook iterations to show impact in QBR/EBR storytelling. ---
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