advocate-sourcing
Use to identify, score, and prioritize customer advocates for programs.
What this skill does
# Advocate Sourcing Skill ## When to Use - Building reference pools, speaker rosters, or customer advisory councils. - Auditing advocacy coverage by region, persona, or product. - Refreshing advocate tiers after product launches or org changes. ## Framework 1. **Signal Collection** – product usage, NPS, expansion, support interactions, community engagement. 2. **Scoring Model** – weight value delivered, relationship strength, storytelling potential, and risk. 3. **Tiering** – classify advocates into spotlight, reference-ready, nurture, and do-not-contact. 4. **Consent & Compliance** – track legal approvals, NDAs, and data sharing requirements. 5. **Backlog Management** – log asks, upcoming opportunities, and fatigue limits. ## Templates - Advocate roster spreadsheet with scoring columns and program tags. - Coverage heatmap by persona/region. - Outreach tracker (advocate → ask → owner → status). ## Tips - Partner with CS to capture qualitative context before outreach. - Rotate advocates to avoid burnout and capture fresh stories. - Keep consent status synced with CRM/legal systems. ---
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