analytics-best-practices
Track custom events and conversions with Vercel Web Analytics via the track() call. Use when instrumenting user actions, conversions, or form submissions.
What this skill does
# Analytics Best Practices
Track custom events and conversions with Vercel Web Analytics.
## Prerequisites
Complete these setup recipes first:
- Vercel Web Analytics
### Tracking Events
Call `track(name)` or `track(name, properties)` from client code.
```typescript
import { track } from "@vercel/analytics";
track("signup_clicked");
track("purchase_completed", { plan: "pro", price: 29, currency: "USD" });
```
Name events consistently around auth, feature usage, and conversions.
```typescript
track("signup_completed", { method: "email" });
track("chat_completed", { messageCount: 5 });
track("subscription_created", { plan: "pro" });
track("upgrade_completed", { from: "free", to: "pro" });
```
### In Components
Track inside event handlers.
```tsx
import { track } from "@vercel/analytics";
function UpgradeButton() {
return (
<button
onClick={() => track("upgrade_button_clicked", { location: "header" })}
>
Upgrade
</button>
);
}
```
```tsx
function ContactForm() {
const handleSubmit = async (e: FormEvent) => {
e.preventDefault();
track("contact_form_submitted", { source: "footer" });
// submit...
};
return <form onSubmit={handleSubmit}>...</form>;
}
```
### Testing in Development
Events only send in production by default. Enable locally on the `<Analytics />` component in `layout.tsx`.
```tsx
<Analytics mode="development" /> // sends events
<Analytics debug /> // logs events to console
```
View page views, visitors, and custom events under Analytics in the Vercel dashboard.
---
## References
- [Vercel Web Analytics](https://vercel.com/docs/analytics)
- [Custom Events](https://vercel.com/docs/analytics/custom-events)
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