battlecard-library

Included with Lifetime

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Template system for building, tagging, and distributing competitive battlecards.

General

What this skill does


# Battlecard Library Skill

## When to Use
- Creating/updating battlecards for new competitors.
- Packaging objection handling + differentiation guidance for field teams.
- Tracking adoption and freshness of competitive assets.

## Framework
1. **Card Structure** – overview, positioning, landmines, differentiation, trap-setting, proof, offer packaging.
2. **Metadata & Tagging** – segment, persona, stage, product module, last updated, SME, confidence level.
3. **Enablement Hooks** – talk tracks, snippets for sequences, asset links, CRM surfaces, content snippets.
4. **Review Cadence** – SME assignments, refresh schedule, localization requirements.
5. **Analytics** – usage tracking, win rate impact, prioritized backlog.

## Templates
- Battlecard deck/Notion template with modular sections.
- Objection handling table (objection → talk track → asset → confidence).
- Update log spreadsheet capturing date, owner, change summary.

## Tips
- Embed battlecards directly into CRM/workspace surfaces where reps already work.
- Flag trap-setting and landmines clearly to avoid disclosure mistakes.
- Pair with `build-battlecard-suite` command to automate population.

---

Files: 1

Size: 1.3 KB

Complexity: 3/100

Category: General

Source: https://github.com/gtmagents/gtm-agents/tree/main/plugins/competitive-intelligence/skills/battlecard-library

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