case-studies
Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.
What this skill does
# Case Studies Skill ## When to Use - Sales needs tailored proof points for a segment or persona. - Marketing is launching a campaign that requires social proof. - Customer success wants standardized win-story format. ## Framework 1. **Story Framework (CHIC)** – Challenge → Hypothesis → Implementation → Change (results). 2. **Data Gathering** – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows. 3. **Narrative Structure** – exec summary, customer background, stakes, solution, outcomes, CTA. 4. **Format Variations** – PDF, one-pager, slide deck, video script, micro social posts. 5. **Enablement Package** – key stats table, objection responses, industry tags. ## Templates - Narrative brief outlining each CHIC section with quote/data placeholders. - Multi-format layout kit (PDF, one-pager, slide deck) sharing headline + proof modules. - Enablement bundle: stats table, objection matrix, industry filter tags. ## Tips - Secure approvals early—share outlines with customers/legal before writing. - Lead with outcomes; move background into sidebars to keep attention. - Build a modular proof library so stats auto-populate future case studies. - Produce derivative social tiles or short videos alongside the long-form asset. ## Checklist - At least 2 hard metrics and 1 qualitative quote. - Visual timeline or architecture diagram. - CTA customized per campaign (demo, workshop, download). - Approvals from customer + legal. ---
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