competitive-intel

What this skill does

# competitive-intel

Gather and analyze competitive intelligence from multiple sources.

## Triggers


Alternate expressions and non-obvious activations (primary phrases are matched automatically from the skill description):

- "battle card" → competitive comparison document
- "SWOT" → competitive framework analysis
- "comp analysis" → competitive intelligence shorthand

## Purpose

This skill provides comprehensive competitive intelligence by:
- Monitoring competitor activities across channels
- Tracking messaging and positioning changes
- Analyzing competitive content strategies
- Identifying market opportunities
- Generating actionable competitive insights

## Behavior

When triggered, this skill:

1. **Identifies competitors**:
   - Load tracked competitor list
   - Categorize by type (direct, indirect, emerging)
   - Prioritize by threat level

2. **Gathers intelligence**:
   - Website and content changes
   - Social media activity
   - Advertising campaigns
   - Pricing and product updates
   - PR and news mentions

3. **Analyzes positioning**:
   - Messaging and value props
   - Target audience focus
   - Differentiation strategy
   - Market positioning

4. **Identifies patterns**:
   - Campaign themes
   - Content strategy shifts
   - Product roadmap signals
   - Market expansion moves

5. **Generates recommendations**:
   - Competitive response options
   - Positioning opportunities
   - Content gap analysis
   - Differentiation strategies

## Intelligence Sources

### Digital Presence

```yaml
digital_sources:
  website:
    data:
      - homepage_changes
      - pricing_updates
      - feature_announcements
      - case_studies
      - blog_content
    frequency: weekly

  social_media:
    platforms: [linkedin, twitter, instagram, facebook]
    data:
      - post_frequency
      - content_themes
      - engagement_rates
      - follower_growth
      - hashtag_usage
    frequency: daily

  advertising:
    tools: [semrush, spyfu, adbeat]
    data:
      - ad_copy
      - spend_estimates
      - keyword_targets
      - creative_themes
      - landing_pages
    frequency: weekly
```

### Market Intelligence

```yaml
market_sources:
  news_mentions:
    sources: [google_news, techcrunch, industry_pubs]
    data:
      - press_releases
      - funding_announcements
      - leadership_changes
      - partnership_news
    frequency: daily

  review_sites:
    platforms: [g2, capterra, trustpilot]
    data:
      - rating_changes
      - review_sentiment
      - feature_feedback
      - competitive_comparisons
    frequency: weekly

  job_postings:
    sources: [linkedin, glassdoor, indeed]
    data:
      - hiring_trends
      - team_growth_areas
      - technology_stack
      - geographic_expansion
    frequency: weekly
```

### Product Intelligence

```yaml
product_sources:
  product_updates:
    data:
      - feature_releases
      - changelog_entries
      - api_changes
      - integration_additions
    frequency: weekly

  pricing:
    data:
      - pricing_page_changes
      - tier_structure
      - discount_offers
      - enterprise_pricing
    frequency: monthly

  documentation:
    data:
      - new_features_documented
      - capability_changes
      - deprecations
    frequency: monthly
```

## Competitor Profile Template

```markdown
# Competitor Profile: [Company Name]

## Overview

| Attribute | Value |
|-----------|-------|
| Company | [Name] |
| Type | Direct / Indirect / Emerging |
| Threat Level | High / Medium / Low |
| Last Updated | 2025-12-08 |
| Market Position | Leader / Challenger / Niche |

## Company Snapshot

### Basics
- **Founded**: [Year]
- **Headquarters**: [Location]
- **Employees**: [Range]
- **Funding**: [Total raised / Public]
- **Revenue**: [Estimate if available]

### Leadership
| Role | Name | Background |
|------|------|------------|
| CEO | [Name] | [Brief background] |
| CMO | [Name] | [Brief background] |
| CTO | [Name] | [Brief background] |

## Product Analysis

### Core Offering
[Description of main product/service]

### Key Features
| Feature | Their Approach | Our Approach | Comparison |
|---------|----------------|--------------|------------|
| Feature A | [Details] | [Details] | We lead / They lead / Parity |
| Feature B | [Details] | [Details] | We lead / They lead / Parity |
| Feature C | [Details] | [Details] | We lead / They lead / Parity |

### Pricing
| Tier | Price | Features | vs. Our Pricing |
|------|-------|----------|-----------------|
| Starter | $X/mo | [List] | Higher / Lower / Similar |
| Pro | $X/mo | [List] | Higher / Lower / Similar |
| Enterprise | Custom | [List] | Higher / Lower / Similar |

### Integrations
[List key integrations and ecosystem]

## Positioning Analysis

### Value Proposition
> "[Their main value prop / tagline]"

### Target Audience
- **Primary**: [Segment]
- **Secondary**: [Segment]
- **Verticals**: [Industries]

### Key Messages
1. [Message 1]
2. [Message 2]
3. [Message 3]

### Differentiation Claims
- [Claim 1]
- [Claim 2]
- [Claim 3]

## Marketing Analysis

### Content Strategy
- **Blog frequency**: [X posts/week]
- **Content themes**: [Topics]
- **Content types**: [Blog, video, podcast, etc.]
- **SEO focus**: [Keywords]

### Social Presence
| Platform | Followers | Engagement | Strategy |
|----------|-----------|------------|----------|
| LinkedIn | [X] | [High/Med/Low] | [Focus] |
| Twitter | [X] | [High/Med/Low] | [Focus] |
| Instagram | [X] | [High/Med/Low] | [Focus] |

### Advertising
- **Estimated monthly spend**: $[X]
- **Primary channels**: [List]
- **Key messages in ads**: [Themes]
- **Landing page approach**: [Description]

### Events & PR
- **Conference presence**: [List]
- **Recent press**: [Summary]
- **Thought leadership**: [Topics]

## Strengths & Weaknesses

### Strengths
1. [Strength 1]
2. [Strength 2]
3. [Strength 3]

### Weaknesses
1. [Weakness 1]
2. [Weakness 2]
3. [Weakness 3]

## Recent Activity

### Last 30 Days
| Date | Activity | Significance |
|------|----------|--------------|
| 2025-12-01 | New feature launch | High |
| 2025-11-28 | Pricing change | Medium |
| 2025-11-15 | Press release | Low |

### Signals to Watch
- [Signal 1]
- [Signal 2]
- [Signal 3]

## Competitive Response

### When Competing Against Them
- **Lead with**: [Our advantages]
- **Acknowledge**: [Their strengths]
- **Differentiate on**: [Key differentiators]
- **Avoid**: [Their strong areas]

### Objection Handlers
| Objection | Response |
|-----------|----------|
| "They have X" | [Response] |
| "They're cheaper" | [Response] |
| "They're bigger" | [Response] |

### Win/Loss Insights
- **Win rate vs. them**: [X%]
- **Common win reasons**: [List]
- **Common loss reasons**: [List]
```

## Competitive Landscape Report

```markdown
# Competitive Landscape Report

**Date**: 2025-12-08
**Period**: Q4 2025
**Analyzed**: 8 competitors

## Executive Summary

### Market Position Map

```
                    Enterprise-Focus
                          │
                          │  [Competitor A]
           [Competitor B] │
                          │
Feature-Light ────────────┼──────────── Feature-Rich
                          │
         [Our Position]   │  [Competitor C]
                          │
           [Competitor D] │
                          │
                    SMB-Focus
```

### Competitive Dynamics

| Competitor | Threat | Trend | Primary Threat |
|------------|--------|-------|----------------|
| Competitor A | High | ↑ Increasing | Enterprise deals |
| Competitor B | Medium | → Stable | Price competition |
| Competitor C | High | ↑ Increasing | Feature parity |
| Competitor D | Low | ↓ Declining | Market exit signals |

## Key Movements This Quarter

### Competitor A: Enterprise Push
- Launched SOC 2 Type II certification
- Hired enterprise sales team (8 reps)
- New case study: Fortune 500 client
- **Our response**: Accelerate compliance roadmap

### Competitor B: Pricing War
- Dropped starter tier by 30%
- Added free tier (limited features)
- Ag