competitive-intelligence
Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".
What this skill does
# Competitive Intelligence
Research your competitors extensively and generate an **interactive HTML battlecard** you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix.
## How It Works
```
┌─────────────────────────────────────────────────────────────────┐
│ COMPETITIVE INTELLIGENCE │
├─────────────────────────────────────────────────────────────────┤
│ ALWAYS (works standalone via web search) │
│ ✓ Competitor product deep-dive: features, pricing, positioning │
│ ✓ Recent releases: what they've shipped in last 90 days │
│ ✓ Your company releases: what you've shipped to counter │
│ ✓ Differentiation matrix: where you win vs. where they win │
│ ✓ Sales talk tracks: how to position against each competitor │
│ ✓ Landmine questions: expose their weaknesses naturally │
├─────────────────────────────────────────────────────────────────┤
│ OUTPUT: Interactive HTML Battlecard │
│ ✓ Comparison matrix overview │
│ ✓ Clickable tabs for each competitor │
│ ✓ Dark theme, professional styling │
│ ✓ Self-contained HTML file — share or host anywhere │
├─────────────────────────────────────────────────────────────────┤
│ SUPERCHARGED (when you connect your tools) │
│ + CRM: Win/loss data, competitor mentions in closed deals │
│ + Docs: Existing battlecards, competitive playbooks │
│ + Chat: Internal intel, field reports from colleagues │
│ + Transcripts: Competitor mentions in customer calls │
└─────────────────────────────────────────────────────────────────┘
```
---
## Getting Started
When you run this skill, I'll ask for context:
**Required:**
- What company do you work for? (or I'll detect from your email)
- Who are your main competitors? (1-5 names)
**Optional:**
- Which competitor do you want to focus on first?
- Any specific deals where you're competing against them?
- Pain points you've heard from customers about competitors?
If I already have your seller context from a previous session, I'll confirm and skip the questions.
---
## Connectors (Optional)
| Connector | What It Adds |
|-----------|--------------|
| **CRM** | Win/loss history against each competitor, deal-level competitor tracking |
| **Docs** | Existing battlecards, product comparison docs, competitive playbooks |
| **Chat** | Internal chat intel (e.g. Slack) — what your team is hearing from the field |
| **Transcripts** | Competitor mentions in customer calls, objections raised |
> **No connectors?** Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings.
---
## Output: Interactive HTML Battlecard
The skill generates a **self-contained HTML file** with:
### 1. Comparison Matrix (Landing View)
Overview comparing you vs. all competitors at a glance:
- Feature comparison grid
- Pricing comparison
- Market positioning
- Win rate indicators (if CRM connected)
### 2. Competitor Tabs (Click to Expand)
Each competitor gets a clickable card that expands to show:
- Company profile (size, funding, target market)
- What they sell and how they position
- Recent releases (last 90 days)
- Where they win vs. where you win
- Pricing intelligence
- Talk tracks for different scenarios
- Objection handling
- Landmine questions
### 3. Your Company Card
- Your releases (last 90 days)
- Your key differentiators
- Proof points and customer quotes
---
## HTML Structure
```html
<!DOCTYPE html>
<html>
<head>
<title>Battlecard: [Your Company] vs Competitors</title>
<style>
/* Dark theme, professional styling */
/* Tabbed navigation */
/* Expandable cards */
/* Responsive design */
</style>
</head>
<body>
<!-- Header with your company + date -->
<header>
<h1>[Your Company] Competitive Battlecard</h1>
<p>Generated: [Date] | Competitors: [List]</p>
</header>
<!-- Tab Navigation -->
<nav class="tabs">
<button class="tab active" data-tab="matrix">Comparison Matrix</button>
<button class="tab" data-tab="competitor-1">[Competitor 1]</button>
<button class="tab" data-tab="competitor-2">[Competitor 2]</button>
<button class="tab" data-tab="competitor-3">[Competitor 3]</button>
</nav>
<!-- Comparison Matrix Tab -->
<section id="matrix" class="tab-content active">
<h2>Head-to-Head Comparison</h2>
<table class="comparison-matrix">
<!-- Feature rows with you vs each competitor -->
</table>
<h2>Quick Win/Loss Guide</h2>
<div class="win-loss-grid">
<!-- Per-competitor: when you win, when you lose -->
</div>
</section>
<!-- Individual Competitor Tabs -->
<section id="competitor-1" class="tab-content">
<div class="battlecard">
<div class="profile"><!-- Company info --></div>
<div class="differentiation"><!-- Where they win / you win --></div>
<div class="talk-tracks"><!-- Scenario-based positioning --></div>
<div class="objections"><!-- Common objections + responses --></div>
<div class="landmines"><!-- Questions to ask --></div>
</div>
</section>
<script>
// Tab switching logic
// Expand/collapse sections
</script>
</body>
</html>
```
---
## Visual Design
### Color System
```css
:root {
/* Dark theme base */
--bg-primary: #0a0d14;
--bg-elevated: #0f131c;
--bg-surface: #161b28;
--bg-hover: #1e2536;
/* Text */
--text-primary: #ffffff;
--text-secondary: rgba(255, 255, 255, 0.7);
--text-muted: rgba(255, 255, 255, 0.5);
/* Accent (your brand or neutral) */
--accent: #3b82f6;
--accent-hover: #2563eb;
/* Status indicators */
--you-win: #10b981;
--they-win: #ef4444;
--tie: #f59e0b;
}
```
### Card Design
- Rounded corners (12px)
- Subtle borders (1px, low opacity)
- Hover states with slight elevation
- Smooth transitions (200ms)
### Comparison Matrix
- Sticky header row
- Color-coded winner indicators (green = you, red = them, yellow = tie)
- Expandable rows for detail
---
## Execution Flow
### Phase 1: Gather Seller Context
```
If first time:
1. Ask: "What company do you work for?"
2. Ask: "What do you sell? (product/service in one line)"
3. Ask: "Who are your main competitors? (up to 5)"
4. Store context for future sessions
If returning user:
1. Confirm: "Still at [Company] selling [Product]?"
2. Ask: "Same competitors, or any new ones to add?"
```
### Phase 2: Research Your Company (Always)
```
Web searches:
1. "[Your company] product" — current offerings
2. "[Your company] pricing" — pricing model
3. "[Your company] news" — recent announcements (90 days)
4. "[Your company] product updates OR changelog OR releases" — what you've shipped
5. "[Your company] vs [competitor]" — existing comparisons
```
### Phase 3: Research Each Competitor (Always)
```
For each competitor, run:
1. "[Competitor] product features" — what they offer
2. "[Competitor] pricing" — how they charge
3. "[Competitor] news" — recent announcements
4. "[Competitor] product updates OR changelog OR releases" — what they've shipped
5. "[Competitor] reviews G2 OR Capterra OR TrustRadius" — customer sentiment
6. "[Competitor] vs [alternatives]" — how they position
7. "[Competitor] customers" — who uses them
8. "[Competitor] careers" — hiring signals (growth areas)
```
### Phase 4: Pull Connected Sources (If Available)
```
If CRM connected:
1. Query closed-won deals with competitor field = [Competitor]
2. Query closed-lost deals with competitor field = [Competitor]
3. Extract win/loss patterns
If docs connected:
1. Search for "battlRelated in Web Dev
generating-lwc-components
IncludedLightning Web Components with PICKLES methodology and 165-point scoring. Use this skill when the user creates or edits LWC components, builds wire service patterns, or writes Jest tests for LWC. TRIGGER when: user creates/edits LWC components, touches lwc/**/*.js, .html, .css, .js-meta.xml files, or asks about wire service, SLDS, or Jest LWC tests. DO NOT TRIGGER when: Apex classes (use generating-apex), Aura components, or Visualforce.
tanstack-query
IncludedManage server state in React with TanStack Query v5. Set up queries with useQuery, mutations with useMutation, configure QueryClient caching strategies, implement optimistic updates, and handle infinite scroll with useInfiniteQuery. Use when: setting up data fetching in React projects, migrating from v4 to v5, or fixing object syntax required errors, query callbacks removed issues, cacheTime renamed to gcTime, isPending vs isLoading confusion, keepPreviousData removed problems.
document-processor-api
IncludedProcess documents with Nutrient DWS. Use when the user wants to generate PDFs from HTML or URLs, convert Office/images/PDFs, assemble or split packets, OCR scans, extract text/tables/key-value pairs, redact PII, watermark, sign, fill forms, optimize PDFs, or produce compliance outputs like PDF/A or PDF/UA. Triggers include convert to PDF, merge these PDFs, OCR this scan, extract tables, redact PII, sign this PDF, make this PDF/A, or linearize for web delivery.
nutrient-document-processing
IncludedProcess documents with Nutrient DWS. Use when the user wants to generate PDFs from HTML or URLs, convert Office/images/PDFs, assemble or split packets, OCR scans, extract text/tables/key-value pairs, redact PII, watermark, sign, fill forms, optimize PDFs, or produce compliance outputs like PDF/A or PDF/UA. Triggers include convert to PDF, merge these PDFs, OCR this scan, extract tables, redact PII, sign this PDF, make this PDF/A, or linearize for web delivery.
tanstack-query
IncludedManage server state in React with TanStack Query v5. Covers useMutationState, simplified optimistic updates, throwOnError, network mode (offline/PWA), and infiniteQueryOptions. Use when setting up data fetching, fixing v4→v5 migration errors (object syntax, gcTime, isPending, keepPreviousData), or debugging SSR/hydration issues with streaming server components.
accelint-nextjs-best-practices
IncludedNext.js performance optimization and best practices. Use when writing Next.js code (App Router or Pages Router); implementing Server Components, Server Actions, or API routes; optimizing RSC serialization, data fetching, or server-side rendering; reviewing Next.js code for performance issues; fixing authentication in Server Actions; or implementing Suspense boundaries, parallel data fetching, or request deduplication.