crm-integration

What this skill does

<objective>
Integrate with CRM platforms for sales automation workflows:

1. **Close CRM** - Daily driver for SMB sales (simplest API, best value)
2. **HubSpot** - Marketing + Sales alignment with rich ecosystem
3. **Salesforce** - Enterprise requirements and complex workflows
4. **Cross-CRM Sync** - Bidirectional sync with conflict resolution

Key deliverables:
- API client setup with proper authentication
- CRUD operations for leads, contacts, deals, activities
- Webhook handlers for real-time sync
- Pipeline automation and reporting
</objective>

## Workspace Context

Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md`, and route durable learnings back to `strategy/brand.md`, `about/me.md`, or `content/ideas.md`.

## Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

<quick_start>
**Close CRM (API Key Auth):**
```python
import httpx

class CloseClient:
    BASE_URL = "https://api.close.com/api/v1"

    def __init__(self, api_key: str):
        self.client = httpx.Client(
            base_url=self.BASE_URL,
            auth=(api_key, ""),  # Basic auth, password empty
            timeout=30.0,
        )

    def create_lead(self, data: dict) -> dict:
        response = self.client.post("/lead/", json=data)
        response.raise_for_status()
        return response.json()

    def search_leads(self, query: str) -> list:
        response = self.client.post("/data/search/", json={
            "query": {"type": "query_string", "value": query},
            "results_limit": 100
        })
        return response.json()["data"]

# Usage
close = CloseClient(os.environ["CLOSE_API_KEY"])
leads = close.search_leads("company:Coperniq")
```

**HubSpot (Python SDK):**
```python
from hubspot import HubSpot
from hubspot.crm.contacts import SimplePublicObjectInputForCreate

client = HubSpot(access_token=os.environ["HUBSPOT_ACCESS_TOKEN"])

# Create contact
contact = client.crm.contacts.basic_api.create(
    SimplePublicObjectInputForCreate(properties={
        "email": "[email protected]",
        "firstname": "Jane",
        "lastname": "Smith"
    })
)
print(f"Created: {contact.id}")
```

**Salesforce (JWT Bearer):**
```python
import jwt
from datetime import datetime, timedelta

class SalesforceClient:
    def __init__(self, client_id: str, username: str, private_key: str):
        self.auth_url = "https://login.salesforce.com"
        self._authenticate(client_id, username, private_key)

    def _authenticate(self, client_id, username, private_key):
        payload = {
            "iss": client_id,
            "sub": username,
            "aud": self.auth_url,
            "exp": int((datetime.utcnow() + timedelta(minutes=3)).timestamp())
        }
        assertion = jwt.encode(payload, private_key, algorithm="RS256")

        response = httpx.post(f"{self.auth_url}/services/oauth2/token", data={
            "grant_type": "urn:ietf:params:oauth:grant-type:jwt-bearer",
            "assertion": assertion
        })
        self.access_token = response.json()["access_token"]
        self.instance_url = response.json()["instance_url"]
```
</quick_start>

<success_criteria>
A CRM integration is successful when:
- API authentication works without errors
- CRUD operations complete for all entity types
- Rate limits are respected (Close: 100 req/10s, HubSpot: varies by tier)
- Webhooks fire and process correctly
- Data syncs bidirectionally without duplicates
</success_criteria>

<crm_comparison>
## Platform Comparison

| Feature | Close | HubSpot | Salesforce |
|---------|-------|---------|------------|
| **Auth** | API Key | OAuth 2.0 / Private App | JWT Bearer |
| **Rate Limit** | 100 req/10s | 100-200 req/10s by tier | 100k req/day |
| **Best For** | SMB sales, simplicity | Marketing + Sales | Enterprise |
| **Starting Price** | $49/user/mo | Free (limited) | $25/user/mo |
| **API Access** | All plans | Starter+ ($45+) | All plans |
| **Webhooks** | All plans | Pro+ ($800+) | All plans |

## Entity Mapping

| Concept | Close | HubSpot | Salesforce |
|---------|-------|---------|------------|
| Company | `lead` | `company` | `Account` |
| Person | `contact` | `contact` | `Contact` / `Lead` |
| Deal | `opportunity` | `deal` | `Opportunity` |
| Activity | `activity` | `engagement` | `Task` / `Event` |
| Custom Field | `custom.cf_xxx` | `properties` | `Field__c` |

## Pipeline Stage Mapping

| Stage | Close | HubSpot | Salesforce |
|-------|-------|---------|------------|
| New | `Lead` | `appointmentscheduled` | `Prospecting` |
| Qualified | `Contacted` | `qualifiedtobuy` | `Qualification` |
| Demo | `Opportunity` | `presentationscheduled` | `Needs Analysis` |
| Proposal | `Proposal` | `decisionmakerboughtin` | `Proposal/Price Quote` |
| Won | `Won` | `closedwon` | `Closed Won` |
| Lost | `Lost` | `closedlost` | `Closed Lost` |
</crm_comparison>

<close_patterns>
## Close CRM (Daily Driver)

### Query Language (for Smart Views)
```python
# Leads with no activity in 30 days
'sort:date_updated asc date_updated < "30 days ago"'

# High-value opportunities
'opportunities.value >= 50000 opportunities.status_type:active'

# Custom field filtering
'custom.cf_industry = "MEP Contractor"'

# Multiple trade types (your ICP)
'custom.cf_trades:HVAC OR custom.cf_trades:Electrical'
```

### Core Operations
```python
# Create lead with contacts
lead = close.create_lead({
    "name": "ABC Mechanical",
    "url": "https://abcmech.com",
    "contacts": [{
        "name": "John Smith",
        "title": "Owner",
        "emails": [{"email": "[email protected]", "type": "office"}],
        "phones": [{"phone": "555-1234", "type": "office"}]
    }],
    "custom.cf_tier": "Gold",
    "custom.cf_source": "sales-agent"
})

# Create opportunity
opp = close._request("POST", "/opportunity/", json={
    "lead_id": lead["id"],
    "value": 50000,
    "confidence": 50,
    "status_id": "stat_xxx"  # Pipeline stage
})

# Log activity
close._request("POST", "/activity/note/", json={
    "lead_id": lead["id"],
    "note": "Initial discovery call - interested in demo"
})
```

### Rate Limit Headers (RFC-compliant)
```
X-RateLimit-Limit: 100
X-RateLimit-Remaining: 95
X-RateLimit-Reset: 1704067200
```

> See `reference/close-deep-dive.md` for query language, Smart Views, sequences, and reporting.
</close_patterns>

<hubspot_patterns>
## HubSpot Integration

### Python SDK Pattern
```python
from hubspot import HubSpot
from hubspot.crm.deals import SimplePublicObjectInputForCreate
from hubspot.crm.contacts import PublicObjectSearchRequest

client = HubSpot(access_token=os.environ["HUBSPOT_ACCESS_TOKEN"])

# Create deal with association
deal = client.crm.deals.basic_api.create(
    SimplePublicObjectInputForCreate(properties={
        "dealname": "Enterprise Deal",
        "amount": "50000",
        "dealstage": "appointmentscheduled",
        "pipeline": "default"
    })
)

# Search contacts by email domain
search = PublicObjectSearchRequest(
    filter_groups=[{
        "filters": [{
            "propertyName": "email",
            "operator": "CONTAINS",
            "value": "@example.com"
        }]
    }],
    properties=["email", "firstname", "lastname"],
    limit=50
)
results = client.crm.contacts.search_api.do_search(search)
```

### Association Types
| From | To | Type ID |
|------|-----|---------|
| Contact | Company | 1 |
| Contact | Deal | 4 |
| Company | Deal | 6 |
| Deal | Contact | 3 |

> See `