draft-response
Draft a professional customer-facing response tailored to the situation and relationship. Use when answering a product question, responding to an escalation or outage, delivering bad news like a delay or won't-fix, declining a feature request, or replying to a billing issue.
What this skill does
# /draft-response
> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md).
Draft a professional, customer-facing response tailored to the situation, customer relationship, and communication context.
## Usage
```
/draft-response <context about the customer question, issue, or request>
```
Examples:
- `/draft-response Acme Corp is asking when the new dashboard feature will ship`
- `/draft-response Customer escalation — their integration has been down for 2 days`
- `/draft-response Responding to a feature request we won't be building`
- `/draft-response Customer hit a billing error and wants a resolution ASAP`
## Workflow
### 1. Understand the Context
Parse the user's input to determine:
- **Customer**: Who is the communication for? Look up account context if available.
- **Situation type**: Question, issue, escalation, announcement, negotiation, bad news, good news, follow-up
- **Urgency**: Is this time-sensitive? How long has the customer been waiting?
- **Channel**: Email, support ticket, chat, or other (adjust formality accordingly)
- **Relationship stage**: New customer, established, frustrated/escalated
- **Stakeholder level**: End user, manager, executive, technical, business
### 2. Research Context
Gather relevant background from available sources:
**~~email:**
- Previous correspondence with this customer on this topic
- Any commitments or timelines previously shared
- Tone and style of the existing thread
**~~chat:**
- Internal discussions about this customer or topic
- Any guidance from product, engineering, or leadership
- Similar situations and how they were handled
**~~CRM (if connected):**
- Account details and plan level
- Contact information and key stakeholders
- Previous escalations or sensitive issues
**~~support platform (if connected):**
- Related tickets and their resolution
- Known issues or workarounds
- SLA status and response time commitments
**~~knowledge base:**
- Official documentation or help articles to reference
- Product roadmap information (if shareable)
- Policy or process documentation
### 3. Generate the Draft
Produce a response tailored to the situation:
```
## Draft Response
**To:** [Customer contact name]
**Re:** [Subject/topic]
**Channel:** [Email / Ticket / Chat]
**Tone:** [Empathetic / Professional / Technical / Celebratory / Candid]
---
[Draft response text]
---
### Notes for You (internal — do not send)
- **Why this approach:** [Rationale for tone and content choices]
- **Things to verify:** [Any facts or commitments to confirm before sending]
- **Risk factors:** [Anything sensitive about this response]
- **Follow-up needed:** [Actions to take after sending]
- **Escalation note:** [If this should be reviewed by someone else first]
```
### 4. Run Quality Checks
Before presenting the draft, verify:
- [ ] Tone matches the situation and relationship
- [ ] No commitments beyond what's authorized
- [ ] No product roadmap details that shouldn't be shared externally
- [ ] Accurate references to previous conversations
- [ ] Clear next steps and ownership
- [ ] Appropriate for the stakeholder level (not too technical for executives, not too vague for engineers)
- [ ] Length is appropriate for the channel (shorter for chat, fuller for email)
### 5. Offer Iterations
After presenting the draft:
- "Want me to adjust the tone? (more formal, more casual, more empathetic, more direct)"
- "Should I add or remove any specific points?"
- "Want me to make this shorter/longer?"
- "Should I draft a version for a different stakeholder?"
- "Want me to draft the internal escalation note as well?"
- "Should I prepare a follow-up message to send after [X days] if no response?"
---
## Customer Communication Best Practices
### Core Principles
1. **Lead with empathy**: Acknowledge the customer's situation before jumping to solutions
2. **Be direct**: Get to the point — customers are busy. Bottom-line-up-front.
3. **Be honest**: Never overpromise, never mislead, never hide bad news in jargon
4. **Be specific**: Use concrete details, timelines, and names — avoid vague language
5. **Own it**: Take responsibility when appropriate. "We" not "the system" or "the process"
6. **Close the loop**: Every response should have a clear next step or call to action
7. **Match their energy**: If they're frustrated, be empathetic first. If they're excited, be enthusiastic.
### Response Structure
For most customer communications, follow this structure:
```
1. Acknowledgment / Context (1-2 sentences)
- Acknowledge what they said, asked, or are experiencing
- Show you understand their situation
2. Core Message (1-3 paragraphs)
- Deliver the main information, answer, or update
- Be specific and concrete
- Include relevant details they need
3. Next Steps (1-3 bullets)
- What YOU will do and by when
- What THEY need to do (if anything)
- When they'll hear from you next
4. Closing (1 sentence)
- Warm but professional sign-off
- Reinforce you're available if needed
```
### Length Guidelines
- **Chat/IM**: 1-4 sentences. Get to the point immediately.
- **Support ticket response**: 1-3 short paragraphs. Structured and scannable.
- **Email**: 3-5 paragraphs max. Respect their inbox.
- **Escalation response**: As long as needed to be thorough, but well-structured with headers.
- **Executive communication**: Shorter is better. 2-3 paragraphs max. Data-driven.
## Tone and Style Guidelines
### Tone Spectrum
| Situation | Tone | Characteristics |
|-----------|------|----------------|
| Good news / wins | Celebratory | Enthusiastic, warm, congratulatory, forward-looking |
| Routine update | Professional | Clear, concise, informative, friendly |
| Technical response | Precise | Accurate, detailed, structured, patient |
| Delayed delivery | Accountable | Honest, apologetic, action-oriented, specific |
| Bad news | Candid | Direct, empathetic, solution-oriented, respectful |
| Issue / outage | Urgent | Immediate, transparent, actionable, reassuring |
| Escalation | Executive | Composed, ownership-taking, plan-presenting, confident |
| Billing / account | Precise | Clear, factual, empathetic, resolution-focused |
### Tone Adjustments by Relationship Stage
**New Customer (0-3 months):**
- More formal and professional
- Extra context and explanation (don't assume knowledge)
- Proactively offer help and resources
- Build trust through reliability and responsiveness
**Established Customer (3+ months):**
- Warm and collaborative
- Can reference shared history and previous conversations
- More direct and efficient communication
- Show awareness of their goals and priorities
**Frustrated or Escalated Customer:**
- Extra empathy and acknowledgment
- Urgency in response times
- Concrete action plans with specific commitments
- Shorter feedback loops
### Writing Style Rules
**DO:**
- Use active voice ("We'll investigate" not "This will be investigated")
- Use "I" for personal commitments and "we" for team commitments
- Name specific people when assigning actions ("Sarah from our engineering team will...")
- Use the customer's terminology, not your internal jargon
- Include specific dates and times, not relative terms ("by Friday January 24" not "in a few days")
- Break up long responses with headers or bullet points
**DON'T:**
- Use corporate jargon or buzzwords ("synergy", "leverage", "paradigm shift")
- Deflect blame to other teams, systems, or processes
- Use passive voice to avoid ownership ("Mistakes were made")
- Include unnecessary caveats or hedging that undermines confidence
- CC people unnecessarily — only include those who need to be in the conversation
- Use exclamation marks excessively (one per email max, if any)
## Situation-Specific Approaches
**Answering a product question:**
- Lead with the direct answer
- Provide relevant documentation links
- Offer to connect them with the right resource if needed
- If you don't know tRelated in Code Review
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