e-commerce-retail
Use when designing animations for shopping apps, product catalogs, checkout flows, or retail experiences
What this skill does
# E-Commerce & Retail Animation Principles Apply Disney's 12 principles to create shopping experiences that feel premium, trustworthy, and encourage conversion. ## The 12 Principles Applied ### 1. Squash & Stretch - **Add to Cart**: Button compresses on tap, product thumbnail squishes into cart icon - **Quantity Badges**: Numbers stretch when incrementing quickly - **Sale Tags**: Pulse with slight stretch to draw attention ### 2. Anticipation - **Buy Button**: Subtle lift before purchase confirmation - **Image Zoom**: Brief pause before expanding product image - **Checkout Steps**: Progress indicator hints at next section ### 3. Staging - **Product Hero**: Center product with dimmed background - **Price Display**: Animate price prominently, discounts secondary - **CTA Hierarchy**: Primary actions draw eye first ### 4. Straight Ahead & Pose to Pose - **Browse Flow**: Smooth scroll for catalog browsing (straight ahead) - **Checkout**: Defined steps with clear transitions (pose to pose) - **Search Results**: Staggered reveal for product grid ### 5. Follow Through & Overlapping Action - **Product Cards**: Image settles before price text - **Cart Drawer**: Items slide in, total updates after - **Filters**: Tags animate before results refresh ### 6. Slow In & Slow Out - **Modal Opens**: Ease-out for product quick-view - **Image Carousel**: Smooth deceleration between slides - **Checkout Transitions**: 300-400ms with ease-in-out ### 7. Arc - **Add to Cart**: Product thumbnail arcs toward cart icon - **Wishlist**: Heart icon arcs to saved section - **Drag to Compare**: Items follow natural curved path ### 8. Secondary Action - **Purchase Success**: Confetti while confirmation loads - **Review Stars**: Sparkle while rating saves - **Discount Applied**: Price crosses out while new price appears ### 9. Timing - **Quick Add**: 150-200ms for snappy cart additions - **Checkout Steps**: 300-400ms for confident transitions - **Loading States**: Skeleton screens for perceived speed ### 10. Exaggeration - **Flash Sales**: Urgent countdown with bold pulses - **Low Stock**: Warning badge with attention-grabbing shake - **Big Discounts**: Strike-through with dramatic reveal ### 11. Solid Drawing - **Product Images**: Maintain aspect ratios during zoom - **3D Views**: Consistent lighting and perspective - **Icons**: Uniform weight across cart, search, menu ### 12. Appeal - **Micro-Delights**: Subtle bounce on successful actions - **Brand Personality**: Premium = smooth, Playful = bouncy - **Trust Signals**: Gentle animations for security badges ## Industry Timing Standards | Action | Duration | Easing | |--------|----------|--------| | Add to Cart | 200ms | ease-out | | Quick View | 250ms | ease-in-out | | Checkout Step | 350ms | ease-in-out | | Cart Update | 150ms | ease-out | | Image Zoom | 300ms | ease-out | ## Key Principle Never let animation slow the path to purchase. Every motion should feel efficient and build buying confidence.
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