expert-validator

Included with Lifetime

$97 forever

Validate positioning, authority, and messaging strategy using Expert Secrets principles. Assess Attractive Character, Big Domino, and New Opportunity framing. Activates for "validate my positioning" or authority assessment.

General

What this skill does


# Expert Validator - Expert Secrets Scorecard

Assess positioning, authority, and messaging against Expert Secrets principles. Expose weak positioning that makes people look like everyone else.

**Brunson's Principle:** "You don't need to be the most qualified—you need to be the most positioned."

## When This Activates

- User asks "validate my positioning"
- User asks "is my messaging right"
- User says "I sound like everyone else"
- User asks "how do I build authority"
- User asks "what's my angle"

## The Framework

```
Attractive Character → Epiphany Bridge → Big Domino → New Opportunity
```

## Scoring Dimensions

| Dimension | Weight | What It Measures |
|-----------|--------|------------------|
| Attractive Character | 2x | Is there a compelling persona/story? |
| Origin Story | 1.5x | Is there a powerful epiphany bridge? |
| Big Domino | 2x | Is there one core belief to shift? |
| New Opportunity | 1.5x | Is it framed as new vs. improvement? |
| Authority Signals | 1x | Are credentials/proof established? |
| Differentiation | 1x | Do they stand out from competitors? |

**Max Score:** 100 points

## Rating Scale

| Score | Rating | Verdict |
|-------|--------|---------|
| 85-100 | Expert Positioned | Refine and scale |
| 70-84 | Good Foundation | Strengthen weak areas |
| 55-69 | Needs Work | Clarify before scaling |
| 40-54 | Commodity Zone | Major repositioning needed |
| 0-39 | Invisible | Start from scratch |

## Quick Reference

### Attractive Character Types

| Type | Description | Example |
|------|-------------|---------|
| Leader | "Follow me, I'll show you" | Coaches, gurus |
| Adventurer | "Join me on this journey" | Explorers, testers |
| Reporter | "I researched this for you" | Curators, analysts |
| Reluctant Hero | "I didn't want to, but..." | Accidental experts |

### Big Domino Formula

```
"If I can get them to believe [ONE THING], then all other objections become irrelevant."
```

### New Opportunity vs. Improvement

| Improvement (Weak) | New Opportunity (Strong) |
|-------------------|-------------------------|
| "Better marketing" | "A new way to get customers" |
| "Faster results" | "A different approach entirely" |
| "We're like X but better" | "Skip the old method" |

## Integration

| Skill | When to Use |
|-------|-------------|
| `expert-architect` | Build positioning from scratch |
| `copy-validator` | Validate positioning translates to copy |
| `offer-validator` | Validate offer matches positioning |

---

**For detailed scoring criteria, output templates, and complete examples:** `references/full-guide.md`

Files: 3

Size: 9.3 KB

Complexity: 29/100

Category: General

Source: https://github.com/shipshitdev/library/tree/main/bundles/branding/skills/expert-validator

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