guarantee-generator

What this skill does

# Guarantee Generator

Create YOUR personal guarantee that sits on top of the product's built-in guarantee. Addresses the gap: "What if I buy through your link and it doesn't work for me?" Risk reversal is the most underleveraged conversion tool in affiliate marketing.

## Stage

S4: Landing — Guarantees are landing page copy. They directly impact conversion by removing the last barrier to clicking your affiliate link.

## When to Use

- User wants to increase conversion by reducing buyer perceived risk
- User asks "what guarantee can I offer as an affiliate?"
- User says "guarantee", "risk reversal", "risk-free", "money back"
- After running `grand-slam-offer` or `bonus-stack-builder` to complete the offer
- User has low conversion rates and needs to address trust/risk objections

## Input Schema

```yaml
product:                    # REQUIRED
  name: string              # Product name
  pricing: string           # Product price
  has_free_trial: boolean   # Does the product offer a free trial?
  has_guarantee: string     # Product's existing guarantee (e.g., "30-day money back")

your_bonuses: string[]      # OPTIONAL — bonuses from bonus-stack-builder
                            # Default: none

your_capacity: string       # OPTIONAL — "low" | "medium" | "high"
                            # How much personal time you can invest
                            # Default: "medium"

audience_fears: string[]    # OPTIONAL — top objections/fears
                            # Default: inferred from product type
```

**Chaining from S4 bonus-stack-builder**: Use `bonus_stack.bonuses` to reference specific bonuses in guarantee.

**Chaining from S4 grand-slam-offer**: Use `value_equation` to target the weakest component with the guarantee.

## Workflow

### Step 1: Gather Context

1. Understand the product's existing guarantee/refund policy
2. Identify top 3 buyer fears for this product category
3. Assess user's capacity to deliver on guarantee promises

### Step 2: Design Guarantee Options

Read `shared/references/offer-frameworks.md` for guarantee types.

Create 3 guarantee options at different commitment levels:

**Option A: Light Touch** (low capacity)
- Scope: Your bonuses only
- Example: "If my bonuses don't help you get started faster, I'll refund their value"
- Risk to you: Minimal

**Option B: Support Guarantee** (medium capacity)
- Scope: Your time + bonuses
- Example: "If you're stuck after 30 days, I'll personally help you implement for 1 hour"
- Risk to you: Moderate (capped time)

**Option C: Results Guarantee** (high capacity)
- Scope: Specific outcome
- Example: "If you don't [specific measurable result] in [timeframe], I'll [specific action]"
- Risk to you: Higher (but highest conversion impact)

### Step 3: Write Guarantee Copy

For each option, produce:
1. **Guarantee headline** — bold, specific, confident
2. **Guarantee body** — exactly what you promise, the conditions, and the timeframe
3. **Claim process** — how they reach you if they want to use the guarantee
4. **Fine print** — fair conditions (must actually use the product, specific timeframe)

### Step 4: Recommend Best Fit

Based on `your_capacity` and product type, recommend one guarantee with reasoning.

### Step 5: Self-Validation

- [ ] Guarantee is specific (not vague "satisfaction guaranteed")
- [ ] Guarantee is scoped to what YOU can deliver (not the product's features)
- [ ] Guarantee has a clear timeframe
- [ ] Claim process is simple and accessible
- [ ] Guarantee is realistic — you can actually fulfill it
- [ ] No guarantees about income or specific financial results (FTC)

## Output Schema

```yaml
output_schema_version: "1.0.0"
guarantee:
  product_name: string
  recommended_option: string     # "A" | "B" | "C"
  options:
    - level: string              # "light" | "support" | "results"
      headline: string
      body: string
      claim_process: string
      timeframe: string
      risk_to_you: string        # "minimal" | "moderate" | "higher"
      conversion_impact: string  # "moderate" | "high" | "very high"

chain_metadata:
  skill_slug: "guarantee-generator"
  stage: "landing"
  timestamp: string
  suggested_next:
    - "landing-page-creator"
    - "email-drip-sequence"
```

## Output Format

```
## Your Guarantee: [Product Name]

### Product's Existing Guarantee
[What the product already offers]

### YOUR Guarantee Options

#### Option A: Light Touch ⚡
**"[Guarantee headline]"**
[Body copy]
- Timeframe: [X days]
- Claim: [how to claim]
- Risk to you: Minimal

#### Option B: Support Guarantee 🤝
**"[Guarantee headline]"**
[Body copy]
- Timeframe: [X days]
- Claim: [how to claim]
- Risk to you: Moderate

#### Option C: Results Guarantee 🎯
**"[Guarantee headline]"**
[Body copy]
- Timeframe: [X days]
- Claim: [how to claim]
- Risk to you: Higher

### Recommended: Option [X]
[Why this option fits your situation]

### Ready-to-Use Copy
[Complete guarantee section copy, ready to paste into landing page]
```

## Error Handling

- **No product provided**: "I need a product to create a guarantee for. Tell me the product or run `affiliate-program-search` first."
- **User uncomfortable with guarantees**: Emphasize Option A — low risk, still impactful. "Even a light guarantee outperforms no guarantee."
- **Product has no refund policy**: Note this as a risk factor. Design guarantee around YOUR bonuses only (Option A).
- **User wants to guarantee income/results**: Flag FTC risk. Reframe to process guarantees: "I guarantee I'll help you implement" not "I guarantee you'll make $X".

## Examples

**Example 1:** "Create a guarantee for my HeyGen promotion"
→ Research HeyGen's refund policy, identify fears (is AI video quality good enough? will I look stupid?), create 3 options ranging from "bonus refund" to "I'll personally record your first video with you."

**Example 2:** "I don't have much time but want to offer a guarantee for Semrush"
→ your_capacity=low → Recommend Option A: "If my SEO audit template doesn't save you 3+ hours, email me and I'll personally audit one page for you." Low time commitment, high perceived value.

**Example 3:** "Design a results guarantee" (after grand-slam-offer + bonus-stack)
→ Use value equation weakness (e.g., time delay) as guarantee target: "If you haven't created your first campaign within 48 hours using my setup guide, I'll do it for you on a screenshare."

## Revenue & Action Plan

### Expected Outcomes
- **Revenue potential**: Adding a personal guarantee increases conversion rates by 15-30%. If your landing page converts at 2% with 1,000 monthly visitors = 20 sales × $50 = $1,000/month. With a guarantee at 2.5% = 25 sales = $1,250/month — an extra $250/month for 30 minutes of work
- **Benchmark**: Results guarantees (Option C) show the highest conversion lift (25-30%) but carry more risk. Support guarantees (Option B) offer the best risk-reward balance (15-20% lift, capped time commitment)
- **Key metric to track**: Conversion rate before vs after adding the guarantee. Also track guarantee claim rate — if <5% of buyers claim the guarantee, you're safe to offer bolder guarantees

### Do This Right Now (15 min)
1. Pick the **Recommended option** from the output
2. Copy the "Ready-to-Use Copy" section and paste it directly into your landing page
3. Add your contact email/DM as the claim channel
4. If you don't have a landing page yet, run `landing-page-creator` with the guarantee section included

### Track Your Results
After 30 days: did conversion rate increase? How many people claimed the guarantee? If zero claims after 50+ sales, consider upgrading to a bolder guarantee (more conversion lift, same low risk).

> **Next step — copy-paste this prompt:**
> "Create a landing page for [product] with this guarantee and my bonus stack" → runs `landing-page-creator`

## Flywheel Connections

### Feeds Into
- `landing-page-creator` (S4) — guarantee copy for the guarantee section
- `email-drip-sequence` (S5) — guarantee as conversion lever in