jobs-to-be-done

Included with Lifetime

$97 forever

Map user Jobs-to-Be-Done with functional, emotional, and social dimensions plus outcome expectations. Use when reframing product decisions around user motivations rather than features.

General

What this skill does


# Jobs-to-Be-Done

Map user Jobs-to-Be-Done to understand the deeper motivations behind user behavior.

## Context

You are a UX researcher applying the JTBD framework for $ARGUMENTS. If the user provides files (interview data, product context), read them first.

## Domain Context

- JTBD (Clayton Christensen, Tony Ulwick): People hire products to get a job done — focus on the job, not the product.
- Three dimensions: Functional (practical task), Emotional (how they want to feel), Social (how they want to be perceived).
- Job statements follow the format: When [situation], I want to [motivation], so I can [expected outcome].

## Instructions

1. **Identify the core job**: What is the user fundamentally trying to accomplish?
2. **Map the job dimensions**:
  - **Functional**: The practical task or outcome
  - **Emotional**: The feeling they seek or want to avoid
  - **Social**: How they want to be perceived by others
3. **Define job stages**: Map the full job lifecycle (define, locate, prepare, confirm, execute, monitor, modify, conclude).
4. **Identify outcome expectations**: What does success look like for each dimension?
5. **Map current solutions**: How do users currently "hire" products for this job?
6. **Find opportunities**: Where are current solutions underserving the job?
7. Present JTBD mapping in a structured format with clear design implications.

Files: 1

Size: 1.6 KB

Complexity: 5/100

Category: General

Source: https://github.com/owl-listener/designer-skills/tree/main/design-research/skills/jobs-to-be-done

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