lead-magnet-generator

What this skill does

# Lead Magnet Generator

## Purpose
Generate 2 viral lead magnet posts that get your audience to comment a trigger word in exchange for a free resource, maximizing engagement and DM opt-ins.

---

## Execution Logic

**Check $ARGUMENTS first to determine execution mode:**

### If $ARGUMENTS is empty or not provided:
Respond with:
"lead-magnet-generator loaded, proceed with additional instructions"

Then wait for the user to provide their requirements in the next message.

### If $ARGUMENTS contains content:
Proceed immediately to Task Execution (skip the "loaded" message).

---

## Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

### 1. MANDATORY: Read Reference Files FIRST
**BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP**

Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files:

```
Read: ./references/lead-magnet-patterns.md
Read: ../viral-hook-creator/references/hook-patterns.md
Read: ../viral-hook-creator/references/trigger_words.md
```

**What you will find:**
- **lead-magnet-patterns.md**: Lead magnet post structures, value framing techniques, and CTA patterns
- **hook-patterns.md**: 18 proven viral hook patterns with templates and psychology (from viral-hook-creator)
- **trigger_words.md**: Four categories of viral trigger words (from viral-hook-creator)

**DO NOT PROCEED** to Step 2 until you have read ALL three files and have the patterns loaded in context.

### 2. Check for Business Context
Check if `FOUNDER_CONTEXT.md` exists in the project root.
- **If it exists:** Read it and use the business context to personalize your output (industry terminology, audience, brand voice, authority metrics).
- **If it doesn't exist:** Proceed using defaults from the "Defaults & Assumptions" section.

### 3. Analyze Input
From the user's requirements, extract:
- **Lead magnet:** What are they giving away? (framework, template, checklist, course, etc.)
- **Credibility hook:** What effort/research backs it? (X hours studying, X months building, X years experience)
- **Inside contents:** What does the lead magnet contain? (for the detailed version)
- **Value anchor:** Price point to anchor value ($99, $199, etc.) or scarcity (will charge X in Y days)
- **Trigger word:** What word should people comment? (default: relevant keyword in CAPS)
- **Platform:** Twitter/X or LinkedIn

For any missing information, apply defaults from **Defaults & Assumptions** or ask the user.

### 4. Generate Lead Magnet Posts

**Step 4a: Generate Opening Hooks FIRST**
Using the hook patterns and trigger words from viral-hook-creator (read in Step 1), generate exactly 2 opening hook options:

1. Select 2 different patterns from hook-patterns.md that fit the lead magnet topic
2. Integrate 1-2 trigger words from trigger_words.md into each hook
3. Each hook should be 1-2 lines that create curiosity about the lead magnet

These hooks will serve as the opening lines for both post versions.

**Step 4b: Build Complete Posts**
Using the best hook from 4a, create exactly 2 versions:

**Version 1: Quick Format**
Structure:
```
[Opening hook from Step 4a]

[What you created from it]

[Value anchor - could charge $X / will charge $X soon]

Comment "[WORD]" and I'll send it to you for free (must be following)
```

**Version 2: Detailed Format**
Structure:
```
[Opening hook from Step 4a]

[What you built from it]

Inside you'll find:

→ [Benefit/content 1]
→ [Benefit/content 2]
→ [Benefit/content 3]
→ [Benefit/content 4]

Want the full [playbook/framework/guide]?

Comment "[WORD]" and I'll send it to you.

(Must be following)
```

**Platform Adaptation:**
- **Twitter/X:** Use the standard CTA endings above
- **LinkedIn:** Replace the CTA ending with:
```
1. Connect with me
2. Comment "[WORD]"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue
```

### 5. Format and Verify
- Structure output according to **Output Format** section
- Complete **Quality Checklist** self-verification before presenting output

---

## Writing Rules
Hard constraints. No interpretation.

### Core Rules
- Lead with the credibility hook (effort, time, research, experience)
- Use specific numbers: "73 hours" not "many hours", "3 months" not "a long time"
- Value anchor must feel real and justified
- Trigger word should be relevant and memorable (usually the lead magnet type in CAPS)
- "Must be following" is required for Twitter/X (enables DMs)
- Keep it conversational, not salesy
- No emojis
- No hashtags in the main copy

### Format-Specific Rules
- **Quick Format:** 4-5 short paragraphs max. Punchy. Gets to the CTA fast.
- **Detailed Format:** Always use arrows (→) for the list. 3-5 bullet points. Each bullet is a specific benefit or content piece.

### Platform-Specific Rules
- **Twitter/X:**
  - Character limit doesn't apply (this is a thread opener or long post)
  - End with: `Comment "[WORD]" and I'll send it to you for free (must be following)`
  - OR: `Like + Comment "[WORD]" and it's yours for free. (Must be following so I can DM you)`

- **LinkedIn:**
  - Professional but still direct
  - End with the numbered CTA format:
    ```
    1. Connect with me
    2. Comment "[WORD]"

    I'll send it straight to your DMs.

    P.S. Repost for priority in the queue
    ```

### Opening Hook Rules
- Opening hooks MUST use patterns from viral-hook-creator's hook-patterns.md
- Integrate 1-2 trigger words from trigger_words.md
- Each hook should create curiosity and establish credibility in 1-2 lines
- Common patterns that work well for lead magnets: Authority Credibility, Data-Driven Insight, Time Investment

### Value Anchor Patterns
- "Could easily charge $X for this."
- "Will charge $X for it in Y days."
- "This would cost $X from a consultant."
- "Normally $X. Free for the next 48 hours."

---

## Output Format

```markdown
## Lead Magnet Brief
**Lead magnet:** [What they're giving away]
**Credibility:** [The effort/research/experience behind it]
**Value anchor:** [$X or scarcity framing]
**Trigger word:** [WORD]
**Platform:** [Twitter/X or LinkedIn]

---

## Opening Hook Options
(Generated using viral-hook-creator patterns)

### Hook 1: [Pattern Name]
[Hook text - 1-2 lines]

### Hook 2: [Pattern Name]
[Hook text - 1-2 lines]

---

## Version 1: Quick Format

[Full post using Hook 1 or 2 as opener]

---

## Version 2: Detailed Format

[Full post using Hook 1 or 2 as opener]
```

**Example (Twitter/X):**

```markdown
## Lead Magnet Brief
**Lead magnet:** Product Hunt launch checklist (Claude Skill)
**Credibility:** 3 months studying every #1 Product Hunt launch
**Value anchor:** Could charge $99
**Trigger word:** SKILL
**Platform:** Twitter/X

---

## Opening Hook Options
(Generated using viral-hook-creator patterns)

### Hook 1: Authority Credibility
I spent 3 months studying every #1 Product Hunt launch.

### Hook 2: Data-Driven Insight
I analyzed 247 Product Hunt launches that hit #1. Here's what they all had in common.

---

## Version 1: Quick Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a Claude Skill that gives you a personalized launch checklist based on YOUR product.

Could easily charge $99 for this.

Comment "SKILL" and I'll send it to you for free (must be following)

---

## Version 2: Detailed Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a Claude Skill that creates a personalized launch checklist based on YOUR product.

Inside you'll find:

→ Pre-launch timeline with exact tasks for each day
→ Hunter outreach templates that actually get responses
→ Community building tactics the top launches used
→ Launch day hour-by-hour checklist

Want the full playbook?

Comment "SKILL" and I'll send it to you.

(Must be following)
```

**Example (LinkedIn):**

```markdown
## Version 1: Quick Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a tool that gives you a personalized launch checklist based on YOUR product.