linkedin-profile-optimizer

What this skill does

# LinkedIn Profile Optimizer

**Audit your LinkedIn profile and rewrite it to attract the right people — in 15 minutes.**

Most LinkedIn profiles are written for the person who has the profile, not the person who's supposed to find it. This skill fixes that. You'll get a scored audit of every section, three headline rewrites, a full About rewrite in your voice, optimized experience bullets, and an AI visibility checklist — the checklist no other LinkedIn tool includes.

---

## Mode

Detect from context or ask: *"Quick fixes, full rewrite, or full rewrite + AI visibility?"*

| Mode | What you get | Best for |
|------|-------------|----------|
| `quick` | Headline rewrite (3 options) + top 3 highest-impact fixes | Fast improvement before a meeting or launch |
| `standard` | Full section audit + all rewrites (headline, about, experience bullets) | Profile overhaul |
| `deep` | Full audit + rewrites + AI visibility checklist + 30-day optimization plan | Targeting inbound AND AI search visibility |

**Default: `standard`** — use `quick` if they say "I have a call tomorrow." Use `deep` if AI discoverability is part of their strategy.

---

## How This Works

You paste your profile. I diagnose what's not working and rewrite it. Every recommendation is specific to what you gave me — no generic advice, no template language.

**What you'll get:**
1. Profile Audit — scored diagnosis with priority order
2. Headline Rewrite — 3 variants with A/B test guidance
3. About Section Rewrite — full rewrite, max 220 words, in your voice
4. Experience Optimization — before/after bullets for your top role(s)
5. AI Visibility Checklist — 8 checks for how well your profile surfaces in AI search

**Time to complete:** 15 minutes if you have your profile handy.

---

## Step 1 — Intake

Ask the user for all of this in a single message:

```
To get started, paste the following in one message:

1. **Current Headline** — exactly as it reads now
2. **Current About section** — the full text (copy from "edit profile")
3. **Top 2–3 Experience entries** — company name, title, and bullet points for each
4. **Featured section** — optional, but helpful if you have one
5. **Who are you trying to attract?** — be specific (e.g., "Series A SaaS founders who need a fractional CMO" not "business owners")
6. **What do you want them to do when they find you?** — one action (book a call, follow you, DM you, apply for a role)
7. **Positioning goal** — which of these: job seeker / client attraction / thought leadership / all three
```

Do not proceed until all seven inputs are provided. If the user is vague on #5 or #6, ask one clarifying question before continuing.

---

## Step 2 — Scan for Buzzwords First

Before scoring, run a buzzword scan. Flag every instance of the following (and any similar) in the user's text:

**Auto-flag list:**
- results-driven, results-oriented
- passionate about, passion for
- dynamic professional
- synergy, synergistic
- leveraging (as noun use)
- comprehensive, robust
- visionary, visionary leader
- thought leader (self-applied)
- seasoned professional
- proven track record
- go-getter
- strategic thinker (unsubstantiated)
- detail-oriented
- team player
- excited to announce, excited to share
- in today's landscape / in this day and age
- game-changing, revolutionary, cutting-edge

Note: "passionate about" is always replaceable with a specific claim. "Results-driven" says nothing. Every flag gets a specific replacement, not just a note.

---

## Step 3 — Output

Deliver all five sections in a single response. Use clear section headers. Keep it dense — no filler, no affirmations, no "great question."

---

### SECTION 1: Profile Audit

Score each of the following sections on a scale of 1–10. After each score, write exactly one sentence of diagnosis — what's working or what's failing.

| Section | Score (/10) | Diagnosis |
|---------|-------------|-----------|
| Headline | — | — |
| About section | — | — |
| Experience (top role) | — | — |
| Featured section | — | — |
| Overall profile fit for stated goal | — | — |

**Total score:** X / 50

**Priority order for fixes:**
List 1–5 in order of highest leverage impact. Format:
```
1. [Section] — [One sentence on why this is the highest priority fix]
2. ...
```

**Scoring guidance:**
- **1–3:** Actively working against the goal (confusing, misleading, or missing entirely)
- **4–6:** Neutral — present but forgettable, won't convert
- **7–8:** Strong — clear and functional, minor sharpening needed
- **9–10:** Exceptional — clear, specific, compelling, and built for the stated audience

Do not give anyone a 9 or 10 unless the copy is genuinely remarkable. Most profiles score between 3–6 on the first pass.

---

### SECTION 2: Headline Rewrite

Write three headline variants. Each one serves a different positioning strategy:

**Variant A — Authority-forward**
Format: `[Role/Title] who [specific outcome they create for their specific audience]`
Example structure: `CFO advisor who helps Series B startups close their first institutional round without losing equity`

**Variant B — Outcome-forward**
Lead with the result, not the role. The person's identity is secondary to what they make happen.
Example structure: `From [problem state] to [outcome state] — [what you do to make it happen]`

**Variant C — Niche-specific**
Own a specific category. Combine audience + method + outcome in a way no one else can claim.
Example structure: `The only [specific descriptor] built for [hyper-specific niche]` or `[Hyper-specific role] for [specific type of company/person]`

After all three variants:

**A/B test recommendation:**
Flag which variant to test first and why. Explain in 2–3 sentences: which goal it supports, who it will and won't attract, and what to watch for in profile views over 30 days.

**Headline constraints:**
- Max 220 characters
- No buzzwords (see scan list above)
- Must contain at least one specific, searchable keyword
- Must make a claim a competitor can't immediately copy

---

### SECTION 3: About Section Rewrite

Write a full rewrite of the About section. Follow this structure exactly:

**Hook (1–2 sentences)**
The first two lines appear before "see more" on mobile. They must stop the right person in their scroll. Lead with a bold, specific claim — not "Hi, I'm [name]." Use Brian Wagner's voice rule: bold contrarian claim or end-result-first.

**Credibility (2–4 sentences)**
Specific, not generic. Not "15 years of experience." Instead: what industries, what companies, what kinds of problems. Ground authority in real patterns, real clients, or real contexts.

**Proof (2–4 sentences)**
Results or patterns — not job titles. Numbers whenever possible. "Helped 3 fintech startups..." beats "experienced in finance." If the user gave you metrics, use them. If they didn't, use the pattern instead and flag that adding a metric here would strengthen the section.

**CTA (1–2 sentences)**
One clear next step. Match it to what the user said they want people to do. Direct, low-friction. Not "feel free to reach out." Instead: "If [specific situation], [specific action] — [how to take it]."

**Constraints:**
- Max 220 words total
- No buzzwords (flag and replace any that appear)
- No first-person opener on the first sentence ("I am" or "I've" — start with the claim, not the person)
- No self-applied adjectives ("passionate," "expert," "seasoned") without proof
- Write like a human, not a LinkedIn template

---

### SECTION 4: Experience Optimization

Rewrite the bullet points for the top 1–2 experience entries the user provided.

**Format for each role:**

```
[Company] | [Title] | [Dates]

BEFORE:
• [Original bullet, verbatim]

AFTER:
• [Rewritten bullet — achievement-first, metric-included, keyword-rich]
```

**Bullet rewrite rules:**
1. **Achievement-first** — Start with the outcome, not the action. "Grew pipeline 40% in 6 months" beats "Responsible for growing pipeline"
2. **Metric-anchored** — Every bullet should have a number, pe