media-publishing
Use when designing animations for news sites, content platforms, publishing apps, or media consumption experiences
What this skill does
# Media & Publishing Animation Principles Apply Disney's 12 principles to create immersive reading experiences that enhance content without distracting from it. ## The 12 Principles Applied ### 1. Squash & Stretch - **Very Minimal**: Content is serious, not playful - **Bookmark Icon**: Subtle press feedback - **Share Buttons**: Light tactile response ### 2. Anticipation - **Article Load**: Skeleton hints at content structure - **Image Reveal**: Brief preparation before full quality - **Next Story**: Preview of upcoming content ### 3. Staging - **Content First**: Article text is always primary - **Media Integration**: Images/video support, not distract - **Navigation**: Minimal, reveals on scroll ### 4. Straight Ahead & Pose to Pose - **Reading Scroll**: Continuous smooth flow (straight ahead) - **Section Navigation**: Jump to defined sections (pose to pose) - **Slideshows**: Clear frame transitions ### 5. Follow Through & Overlapping Action - **Parallax Images**: Background moves slower than text - **Pull to Refresh**: Content follows indicator - **Article Cards**: Image loads, then headline appears ### 6. Slow In & Slow Out - **Page Transitions**: Smooth, never jarring reading - **Modal Opens**: Comfortable 300-350ms - **Menu Reveals**: Elegant ease-in-out ### 7. Arc - **Scroll Progress**: Curved indicator paths - **Share Sheet**: Options arc into view - **Swipe Navigation**: Natural curved gestures ### 8. Secondary Action - **Save Article**: Subtle confirmation animation - **Loading Images**: Shimmer while fetching - **Audio Player**: Waveform while playing ### 9. Timing - **Unobtrusive**: 200-300ms standard transitions - **Reading Flow**: Never interrupt consumption - **Interactive Elements**: Quick 150ms feedback ### 10. Exaggeration - **Avoid Mostly**: News/content requires credibility - **Breaking News**: Appropriate urgency only - **Feature Stories**: Subtle dramatic reveals ### 11. Solid Drawing - **Typography Excellence**: Perfect text rendering - **Image Quality**: Crisp media at all sizes - **Layout Consistency**: Reliable grid systems ### 12. Appeal - **Elegant Restraint**: Premium publication feel - **Brand Voice**: Motion matches editorial tone - **Readability Focus**: Animations serve content ## Industry Timing Standards | Action | Duration | Easing | |--------|----------|--------| | Page Transition | 300ms | ease-in-out | | Image Load | 250ms | ease-out | | Menu Open | 250ms | ease-out | | Share Action | 200ms | ease-out | | Scroll Indicator | 150ms | ease-out | ## Key Principle The content is king. All animation exists to enhance readability and content discovery, never to showcase design. Motion should feel invisible while reading.
Related in Writing & Docs
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