packaging-framework
Use to structure pricing/packaging proposals with clear fences and value pillars.
What this skill does
# Packaging Framework Skill ## When to Use - Designing or refreshing product editions, add-ons, or usage tiers. - Preparing pricing council proposals and sales enablement materials. - Evaluating competitor packages and differentiation opportunities. ## Framework 1. **Segmentation** – define target segments, personas, and value drivers. 2. **Value Pillars** – map core benefits/features to each package tier. 3. **Pricing Metric + Fences** – select metric (seats, usage, revenue) and thresholds per tier. 4. **Add-ons & Exceptions** – document rules for add-ons, bundle eligibility, and discount limits. 5. **Narrative & Proof** – craft messaging, RTBs, and ROI examples for each tier. ## Templates - Packaging matrix (tier, features, limits, price metric, add-ons). - Competitive comparison sheet. - Sales enablement one-pager per tier. ## Tips - Keep naming conventions simple and consistent with GTM messaging. - Include implementation/CS requirements for higher tiers to avoid surprises. - Pair with `value-messaging` to ensure positioning stays consistent across teams. ---
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