partnership-builder
Build revenue-generating partnerships including affiliate programs, integration partnerships, reseller programs, and co-marketing strategies. Activates for "how do I get partners" or affiliate setup questions.
What this skill does
# Partnership Builder - Revenue Through Partnerships Create revenue-generating partnerships for indie businesses: affiliate programs, integration partnerships, reseller networks, and co-marketing relationships. **Core Principle:** "Partnerships multiply reach without multiplying effort. One good partner can be worth 1,000 cold emails." ## When This Activates - User asks about building partnerships - User wants to create an affiliate program - User asks about integration partnerships - User mentions reseller or white-label opportunities - User asks about co-marketing or cross-promotion ## The Framework: Partnership Types | Type | What It Is | Revenue Model | Best For | |------|------------|---------------|----------| | **Affiliate** | Others refer customers | Commission on sales | Any product | | **Integration** | Product connects to others | Shared customers | SaaS | | **Reseller** | Others sell your product | Margin on sales | Products with margin | | **Co-Marketing** | Joint marketing efforts | Shared audience | Complementary products | | **Embedded** | Your product inside theirs | Revenue share | Specific features | ## Quick Reference ### Affiliate Commission Models | Model | Rate | Best For | |-------|------|----------| | One-time % | 20-50% | One-time products | | Recurring % | 10-30% | Subscriptions | | Tiered | Higher for more sales | Top performers | | Flat fee | $X per conversion | High-volume | ### Readiness Checklist - [ ] Product is stable and delivering value - [ ] Can track referrals/conversions - [ ] Margin to share (20-50%) - [ ] Can support partners (resources, assets) - [ ] Time to manage partnerships ### Finding Partners | Source | Description | |--------|-------------| | Customers | Already use your product + have audience | | Tools they use | Integration opportunities | | Content creators | YouTubers, bloggers in your space | | Agencies | Serve your target customer | | Consultants | Recommend tools to clients | ## Integration | Skill | When to Use | |-------|-------------| | `outbound-optimizer` | Partner outreach messaging | | `copywriter` | Partner landing pages | | `offer-architect` | Partner-specific offers | | `analytics-expert` | Track performance | --- **For detailed program design, outreach templates, and implementation guides:** `references/full-guide.md`
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