platform-frameworks
Use when tailoring content formats, hooks, and publishing mechanics for each social platform.
What this skill does
# Platform Frameworks Skill ## When to Use - Planning multi-channel campaigns requiring platform-specific nuances. - Reviewing calendars to ensure each post follows best practices. - Coaching contributors unfamiliar with a platform's culture or specs. ## Framework ### Platform Cadence & Formats | Platform | Cadence | Format Tips | CTA Guidance | | --- | --- | --- | --- | | LinkedIn | 3-5x/week | Lead with insight, use whitespace, add doc carousel | Invite comments + resource download | | X (Twitter) | Daily | Hooks < 50 chars, thread sequencing, emoji sparingly | Ask for RT/quote or drive to thread | | TikTok/Reels | 3-4x/week | Hook in 2s, captions, native text, trending audio | Soft CTA spoken + on-screen | | Instagram | 4-5x/week | Carousel storytelling, Reels for reach, alt text | DM or link-in-bio prompts | ### Publishing Checklist - ✅ Dimensions + aspect ratios correct. - ✅ Hook formula applied (stat + POV, question, contrarian take). - ✅ Hashtags limited (2-4 contextual) unless discovery platform (TikTok). - ✅ Accessibility: captions, alt text, color contrast. - ✅ Native scheduling tools or approved third-party scheduler used. ## Templates - Hook bank by platform - CTA formulas (conversation, traffic, conversion) - Asset spec sheet (dimensions, length, safe zones) ## Tips - Maintain a “what broke” doc capturing algorithm shifts or new creative restrictions per platform. - Refresh cadence guidance quarterly based on performance data and inventory. - Pair platform calendars with campaign briefs so creative intent is clear to contributors. - Use A/B hooks every week to keep prospecting fresh while respecting each platform’s etiquette. ---
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