Press Release Writer

What this skill does

# Press Release Writer

The Press Release Writer skill helps you create professional, newsworthy press releases that capture media attention and drive coverage. Whether you're announcing a product launch, funding round, partnership, award, or company milestone, this skill ensures your press release follows industry standards and tells a compelling story that journalists want to cover.

This skill understands that press releases serve dual purposes: they're official company statements AND pitches to journalists. They need to be factual and formal while also being engaging and newsworthy. The skill helps you balance these requirements while following the established format that media professionals expect.

Great press releases get picked up by publications, shared on social media, and drive visibility for your company. This skill makes creating them efficient while maintaining the professional quality that earns media coverage.

## Core Workflows

### Workflow 1: Write Press Release
1. **Identify News Angle**: Determine what's newsworthy
2. **Gather Information**: Collect facts, quotes, data
3. **Structure Release**: Follow standard press release format
4. **Write Compelling Lead**: Hook readers in first paragraph
5. **Add Supporting Details**: Build out body with key information
6. **Include Boilerplate**: Add standard company description
7. **Review & Polish**: Check for clarity, accuracy, AP style

### Workflow 2: Create Media Kit
1. **Write Press Release**: Core announcement
2. **Develop Fact Sheet**: Key details at a glance
3. **Gather Assets**: High-res images, logos, screenshots
4. **Create Executive Bios**: Key spokesperson backgrounds
5. **Prepare Q&A**: Anticipate journalist questions
6. **Compile Resources**: Package everything for easy access

### Workflow 3: Distribution Strategy
1. **Build Media List**: Target relevant journalists and publications
2. **Craft Pitch Email**: Personalized outreach to accompany release
3. **Time Release**: Choose optimal day and time
4. **Coordinate Channels**: Align press release with other communications
5. **Follow Up**: Strategic outreach to key contacts
6. **Track Coverage**: Monitor pickups and mentions

## Quick Reference

| Action | Command/Trigger |
|--------|-----------------|
| Product launch | "Write press release for [product] launch" |
| Funding announcement | "Draft funding round press release" |
| Partnership | "Create partnership announcement with [company]" |
| Milestone | "Write press release for [achievement]" |
| Executive hire | "Draft press release for new [role]" |
| Award/recognition | "Create award announcement press release" |
| Event | "Write press release for [event name]" |
| Research/report | "Draft press release for [study/report]" |

## Standard Press Release Format

```
FOR IMMEDIATE RELEASE

[Contact Information]
[Name]
[Title]
[Email]
[Phone]
[Date]

[HEADLINE IN TITLE CASE - BOLD, ATTENTION-GRABBING]
[Optional: Subheadline for Additional Context]

[CITY, STATE] – [Date] – [First paragraph: Who, What, When, Where, Why - the entire story in 2-3 sentences. Include company name, news, and why it matters.]

[Second paragraph: Expand on the news with key details, benefits, or impact. Add data or specifics that make the story compelling.]

[Third paragraph: Quote from CEO/executive providing perspective and adding human element to the story.]

"[Quote text that adds insight, excitement, or strategic context - not just restating facts]," said [Name], [Title] at [Company].

[Fourth paragraph: Additional details, features, or context. Customer/partner quote if relevant.]

[Optional fifth paragraph: More supporting information, industry context, or implications.]

For more information, visit [URL].

###

About [Company Name]
[Boilerplate: 2-3 sentences describing company, mission, what you do, key differentiators. Keep consistent across all releases.]

Media Contact:
[Name]
[Company]
[Email]
[Phone]
```

## Press Release Types & Templates

### Template 1: Product Launch

```
FOR IMMEDIATE RELEASE

Media Contact:
Sarah Johnson
VP of Communications, TechCo
[email protected]
(555) 123-4567

January 6, 2026

TechCo Launches AI-Powered Analytics Platform to Transform Business Intelligence

New platform delivers real-time insights 10x faster than traditional tools, making advanced analytics accessible to teams of all sizes

SAN FRANCISCO – January 6, 2026 – TechCo, a leading provider of business intelligence solutions, today announced the launch of InsightPro, an AI-powered analytics platform that enables businesses to gain actionable insights from their data in minutes instead of hours. The platform combines advanced machine learning with an intuitive interface, democratizing data analysis for non-technical teams.

InsightPro addresses the growing challenge businesses face in making sense of massive data volumes. Traditional analytics tools require specialized technical skills and hours of manual work. InsightPro automates complex analysis, generating natural language insights and visualizations that any team member can understand and act on immediately.

"We've seen too many companies drowning in data but starving for insights," said Michael Chen, CEO of TechCo. "InsightPro changes that by putting powerful AI analytics in the hands of every employee, not just data scientists. In our beta testing, teams cut their analysis time by 90% while making better decisions faster."

The platform includes:
• AI-powered automatic insights that identify trends, anomalies, and opportunities
• Natural language query interface - ask questions in plain English
• One-click visualizations and customizable dashboards
• Real-time data integration with popular business tools
• Collaborative features for team-based analysis

InsightPro is available now with plans starting at $99 per month. Enterprise pricing is available for larger organizations. A 14-day free trial is offered for all new users.

For more information or to start a free trial, visit www.techco.com/insightpro.

###

About TechCo
TechCo is a San Francisco-based software company that makes advanced analytics accessible to businesses of all sizes. Founded in 2020, TechCo serves over 5,000 customers worldwide, helping them turn data into actionable insights. For more information, visit www.techco.com.

Media Contact:
Sarah Johnson
TechCo
[email protected]
(555) 123-4567
```

### Template 2: Funding Announcement

```
FOR IMMEDIATE RELEASE

Media Contact:
Alex Rivera
Director of Communications, StartupXYZ
[email protected]
(555) 987-6543

January 6, 2026

StartupXYZ Raises $25M Series B to Accelerate Growth in Enterprise Market

Investment led by Acme Ventures will fuel product development and expand go-to-market team

NEW YORK – January 6, 2026 – StartupXYZ, the leading workflow automation platform for remote teams, today announced it has raised $25 million in Series B funding led by Acme Ventures, with participation from existing investors Beta Capital and Gamma Partners. The investment brings StartupXYZ's total funding to $40 million and will accelerate product development, expand the enterprise sales team, and fuel international growth.

Since launching in 2022, StartupXYZ has grown to serve over 10,000 companies, including Fortune 500 enterprises like TechCorp, GlobalBank, and MegaRetail. The platform has processed over 100 million workflows, saving customers an average of 15 hours per week on manual tasks. Annual recurring revenue has grown 300% year-over-year.

"Remote and hybrid work has fundamentally changed how teams operate, but most workflow tools were built for the in-office era," said Jamie Thompson, CEO and co-founder of StartupXYZ. "This funding validates our vision for intelligent, async-first automation and enables us to expand our platform to serve the enterprise market at scale."

The new capital will support three key initiatives:
• Expanding the product with advanced AI capabilities and enterprise-grade security features
• Grow