pricing
Product pricing strategies, monetization models, and revenue optimization for SaaS and digital products.
What this skill does
# Pricing Skill Develop effective pricing strategies and monetization models. Master value-based pricing, tier design, and revenue optimization. ## Pricing Models ### Freemium ``` Free Tier: - Basic features - Limited usage (100/month) - Community support Paid Tier ($X/month): - All features - Unlimited usage - Priority support ``` **Metrics:** - Free-to-paid conversion: 2-5% - Time to convert: 7-30 days ### Subscription (SaaS) | Tier | Monthly | Annual | Features | |------|---------|--------|----------| | Starter | $29 | $290 | Basic | | Pro | $99 | $990 | + Analytics | | Business | $299 | $2990 | + API | | Enterprise | Custom | Custom | + SLA | ### Usage-Based ``` Pricing Formula: Base fee + (Usage × Per-unit rate) Example (API): $49 base + ($0.001 × API calls) ``` ## Pricing Strategy ### Value-Based Pricing **Formula:** ``` Your Price = (Customer Value Delivered) × (Capture Rate) Example: Customer saves $100K/year with your product You capture 10% = $10K/year price ``` ### Price Sensitivity Analysis **Van Westendorp Method:** 1. At what price is this too expensive? 2. At what price is this too cheap? 3. At what price is this expensive but worth it? 4. At what price is this a bargain? ## Unit Economics ### Key Metrics ``` LTV = ARPU × Gross Margin % / Churn % Example: $100 ARPU × 80% GM / 5% churn = $1,600 LTV CAC Target: LTV/3 = $533 max CAC Payback: 12 months max ``` ### Revenue Forecasting ``` Month | New MRR | Churn | Net New | Total MRR ------|---------|-------|---------|---------- 1 | $10K | $0 | $10K | $10K 2 | $10K | $0.5K | $9.5K | $19.5K 3 | $12K | $1K | $11K | $30.5K ... ``` ## Troubleshooting ### Yaygın Hatalar & Çözümler | Hata | Olası Sebep | Çözüm | |------|-------------|-------| | Low conversion | Price too high | A/B test lower price | | High churn | Wrong segment | Re-segment, adjust ICP | | Revenue flat | No upsell path | Add expansion revenue | | Margin low | Cost structure | Optimize, raise prices | ### Debug Checklist ``` [ ] LTV/CAC ratio > 3 mi? [ ] Payback period < 12mo mu? [ ] Gross margin > 70% mi? [ ] Pricing tested with customers mi? [ ] Competitor pricing analyzed mi? ``` ### Recovery Procedures 1. **Low Conversion** → Price sensitivity research 2. **High Churn** → Customer exit interviews 3. **Flat Revenue** → Upsell/expansion strategy ## Learning Outcomes - Design effective pricing models - Calculate unit economics - Analyze price sensitivity - Optimize monetization - Forecast revenue impact
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