product-strategy

What this skill does

<!-- Adapted from: claude-skills/product-team/product-strategist -->

# Product Strategy Guide

Strategic planning, OKRs, and product vision frameworks.

## When to Use

- Defining product vision and strategy
- Creating OKR hierarchies
- Analyzing competitive landscape
- Planning go-to-market strategy
- Assessing product-market fit

## OKR Framework

### Structure

```
Objective: Qualitative, inspiring goal
├── Key Result 1: Quantitative measure
├── Key Result 2: Quantitative measure
└── Key Result 3: Quantitative measure
```

### Cascade Pattern

```
Company OKR
└── Product OKR (aligned)
    └── Team OKR (contributing)
```

### Example OKR Set

**Objective**: Become the preferred solution for enterprise customers

| Key Result | Baseline | Target |
|------------|----------|--------|
| Enterprise deals closed | 10 | 25 |
| NPS for enterprise tier | 35 | 50 |
| Enterprise feature adoption | 40% | 70% |

## Strategy Templates

### Growth Strategy

```
Objective: Accelerate user acquisition
KR1: Increase MoM growth from 5% to 15%
KR2: Reduce CAC from $50 to $30
KR3: Achieve 40% organic signup rate
```

### Retention Strategy

```
Objective: Build sticky product experience
KR1: Improve D30 retention from 25% to 40%
KR2: Increase weekly active users by 50%
KR3: Reduce churn rate from 8% to 4%
```

### Revenue Strategy

```
Objective: Drive sustainable revenue growth
KR1: Increase ARPU from $20 to $35
KR2: Achieve 120% net revenue retention
KR3: Launch 2 new monetization features
```

## Competitive Analysis

### Framework

| Dimension | Us | Competitor A | Competitor B |
|-----------|----|--------------|--------------|
| Pricing | $$ | $$$ | $ |
| Target Market | SMB | Enterprise | Startup |
| Key Strength | UX | Integrations | Price |
| Key Weakness | Scale | Complexity | Support |

### Positioning Map

```
                 High Price
                     │
           Premium   │   Enterprise
                     │
    Simple ─────────┼───────── Complex
                     │
           Budget    │   DIY
                     │
                 Low Price
```

## Product-Market Fit Assessment

### Sean Ellis Test

"How would you feel if you could no longer use [product]?"

| Response | Benchmark |
|----------|-----------|
| Very disappointed | >40% = PMF |
| Somewhat disappointed | 20-40% |
| Not disappointed | <20% |

### Retention Curves

```
Good PMF: Curve flattens (users stick)
No PMF: Curve continues declining
```

## Go-to-Market Framework

### Launch Phases

1. **Alpha** (Internal)
   - Team testing
   - Bug fixing
   - Feature polish

2. **Beta** (Limited)
   - Early adopters
   - Feedback collection
   - Iteration

3. **GA** (General Availability)
   - Full launch
   - Marketing push
   - Support scaling

### Channel Strategy

| Channel | Best For | CAC Range |
|---------|----------|-----------|
| Content/SEO | Long-term, B2B | $20-50 |
| Paid Ads | Quick scale | $30-100 |
| Product-led | Self-serve | $5-20 |
| Sales | Enterprise | $200-500 |

## Vision Document Template

```markdown
# Product Vision: [Product Name]

## Mission
Why does this product exist?

## Vision (3-5 years)
What does success look like?

## Target Users
Who are we building for?

## Key Problems
What problems are we solving?

## Unique Value Proposition
Why will users choose us?

## Success Metrics
How do we measure success?

## Strategic Priorities
What are our focus areas?
```

## Best Practices

### Strategy Development

- Start with user problems
- Validate assumptions early
- Align with company goals
- Communicate clearly

### OKR Setting

- Limit to 3-5 objectives
- Make key results measurable
- Set ambitious but achievable targets
- Review quarterly

### Competitive Monitoring

- Update regularly
- Focus on differentiation
- Monitor market shifts
- Learn from competitors