sales-amplemarket

What this skill does

# Amplemarket Platform Help

## Step 1 — Gather context

If `references/learnings.md` exists, read it first for accumulated platform knowledge.

Which area of Amplemarket do you need help with?

1. **Sequences & outreach** — multichannel cadences, email/LinkedIn/phone steps, A/B testing
2. **Data & enrichment** — Searcher, people/company search, bulk enrichment, lead lists
3. **Deliverability** — warmup, domain health, inbox placement, spam checker, mailbox rotation
4. **Intent signals** — job changes, website visitors, funding events, competitive signals, Custom Signals
5. **Duo AI copilot** — AI personalization, agent configuration
6. **CRM integration** — Salesforce/HubSpot sync, field mapping, activity logging
7. **API & automation** — REST API endpoints, webhooks, Zapier
8. **Billing & credits** — understanding credit consumption, plan limits, overages
9. **Something else** — describe your situation

Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.

## Step 2 — Route or answer directly

| Problem domain | Route to |
|---|---|
| General outbound sequence strategy (not Amplemarket-specific) | `/sales-cadence` |
| Email deliverability fundamentals (SPF/DKIM/DMARC, not platform-specific) | `/sales-deliverability` |
| Enrichment comparison across tools | `/sales-enrich` |
| Building prospect lists across tools | `/sales-prospect-list` |
| Understanding buyer intent signals generally | `/sales-intent` |
| CRM selection or comparison | `/sales-crm-selection` |

When routing to another skill, provide the exact command: "This is a {problem domain} question — run: `/sales-{skill} {user's original question}`"

If the question is Amplemarket-specific, continue to Step 3.

## Step 3 — Amplemarket platform reference

**Read `references/platform-guide.md`** for the full platform reference — modules, pricing, integrations, data model, workflows.

Answer the user's question using only the relevant section. Don't dump the full reference.

For API questions, **also read `references/amplemarket-api-reference.md`** for endpoint details.

## Step 4 — Actionable guidance

You no longer need the platform guide — focus on the user's specific situation.

- Start with the simplest solution before suggesting complex workflows
- Reference specific Amplemarket UI paths or API endpoints
- If a feature is plan-gated, mention which plan is required
- If you discover a gotcha or workaround not in `references/learnings.md`, append it there

## Gotchas

> *Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.*

- **Annual contracts only** — no monthly billing at any tier. Minimum $600/mo (2 users), billed yearly
- **Credit system is confusing** — data access is credit-based, not unlimited. Phone credits cost $0.50 each. Monitor consumption in Settings → Usage to avoid surprise overages
- **HubSpot sync is 3-hour delay** — not real-time. Salesforce sync is closer to real-time but requires field mapping configuration
- **Sequence editing is clunky** — you can't edit steps in-place on live sequences. Clone the sequence, edit the clone, then pause/replace
- **International data accuracy is lower** — US data is ~95% accurate, international can be significantly worse. Validate emails before sending to non-US contacts
- **Deliverability Booster warmup takes 2-4 weeks** — don't launch high-volume campaigns on new domains immediately
- **People Search rate limit (300/min)** is stricter than general API limit (500/min) — batch searches accordingly
- **Duo Inbox is an add-on on Growth plan** — not included by default. Check your contract

## Related skills

- `/sales-cadence` — Multi-channel outbound sequence strategy across all platforms
- `/sales-deliverability` — Email deliverability fundamentals and platform-specific warmup guides
- `/sales-enrich` — Contact enrichment comparison and workflows across all tools
- `/sales-prospect-list` — Building targeted B2B prospect lists across all platforms
- `/sales-intent` — Buyer intent signals interpretation and routing strategy
- `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do`

## Examples

**Example 1:** "My Amplemarket emails are landing in spam after I scaled from 50 to 200/day"

**Example 2:** "How do I set up Custom Signals to trigger sequences when a prospect visits our pricing page?"

**Example 3:** "I need to enrich 5,000 contacts with phone numbers via the API — what's the most credit-efficient approach?"

## Troubleshooting

**High bounce rates (20-30%)**
- Check Domain Health Center for authentication issues (SPF/DKIM/DMARC)
- Run inbox placement test before scaling volume
- Use the built-in email validation on lead lists before adding to sequences
- Reduce daily sending volume — Gmail/Outlook flag accounts sending >400/day
- For international contacts, validate with the `/email-validations` API endpoint before sequencing

**Credits burning faster than expected**
- Each People Search result consumes credits (0.5-1 email + 1 phone credit per find)
- Bulk enrichment is more efficient than individual searches — use `/people/enrichment-requests` (up to 10K per batch)
- Check Settings → Usage for per-endpoint breakdown
- Consider limiting phone number reveals to high-priority prospects only

**CRM sync not working / data not appearing**
- HubSpot syncs every 3 hours (not real-time) — wait before debugging
- Salesforce requires field mapping in Settings → Integrations → Salesforce
- Check that the field types match (text → text, number → number)
- Activity logging requires the rep's email to match in both systems