sales-influencer-hero

What this skill does

# Influencer Hero Platform Help

Helps the user configure and use Influencer Hero — an all-in-one influencer marketing platform covering creator discovery, automated outreach, CRM, affiliate tracking, product gifting, UGC content capture, reporting, and creator storefronts.

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Finding and discovering influencers
   - B) Setting up outreach campaigns (email, DMs)
   - C) Managing influencer relationships (CRM, deal pages)
   - D) Affiliate tracking and discount codes
   - E) Product gifting workflow
   - F) UGC/content capture and library
   - G) Reporting and analytics
   - H) Integrations (Shopify, Klaviyo, Zapier, etc.)
   - I) API or webhooks
   - J) Something else — describe it

2. **What plan are you on?**
   - A) Standard ($649/mo — 1 seat, 1K outreach/mo)
   - B) Pro ($1,049/mo — 3 seats, 5K outreach/mo)
   - C) Business ($2,490/mo — unlimited seats, 10K outreach/mo)
   - D) Free trial (14 days)
   - E) Not sure / evaluating

3. **What's your ecommerce platform?**
   - A) Shopify
   - B) WooCommerce
   - C) Magento
   - D) BigCommerce
   - E) Amazon
   - F) None / other

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to a different skill, route:
- General influencer marketing strategy → `/sales-influencer-marketing`
- Affiliate program design (not Influencer Hero-specific) → `/sales-affiliate-program`
- Other influencer platforms → hand off to specific platform skill
- Email deliverability for outreach → `/sales-deliverability`

Otherwise, answer directly from the platform reference below.

## Step 3 — Influencer Hero platform reference

### Platform overview

Influencer Hero is an all-in-one influencer marketing platform used by 1,200+ brands and 50+ agencies. Offices in New York, London, Dubai, and Singapore.

**Core modules:**

| Module | What it does |
|---|---|
| **Influencer Discovery** | Search 200M+ profiles across Instagram, TikTok, YouTube, and blogs. Filter by audience demographics, location, engagement, niche, follower range. AI-powered search with natural language queries. |
| **Automated Outreach** | AI-personalized email campaigns + Instagram/TikTok DM outreach. Templates, A/B testing, automated follow-ups. Gmail/Outlook/SMTP/IMAP integration. |
| **Influencer CRM** | Relationship management with deal pages, outreach boards, relationship boards. Track comms, status, performance, and payments per influencer. |
| **Affiliate Marketing** | Unique discount codes and affiliate links per influencer. Track sales attribution, commissions, and payouts. Code leakage prevention. |
| **Product Gifting** | Send free products to creators via Shopify/ecommerce integration. Track acceptance, shipping, and posting. |
| **UGC / Content Library** | Automatic capture of influencer posts tied to your brand. Store, organize, and repurpose content. |
| **Reporting & Analytics** | Campaign performance dashboards — clicks, engagement, EMV, ROAS. Per-influencer and per-campaign metrics. |
| **Creator Storefronts** | Branded storefronts for influencers to promote your products. |
| **Brand Safety** | Content review and approval workflows before publication. |
| **Chrome Extension** | Discover and analyze influencer profiles while browsing social media. |

### Pricing and plan-gated features

| Feature | Standard ($649/mo) | Pro ($1,049/mo) | Business ($2,490/mo) |
|---|---|---|---|
| **Seats** | 1 | 3 | Unlimited |
| **Outreach/month** | 1,000 | 5,000 | 10,000 |
| **Core modules** | Search, Outreach, CRM, Affiliate & Payments, Gifting | All Standard + UGC capture, Reporting, AI integration, Templates | All Pro + Media Expert, full feature set |
| **Account manager** | No | Yes | Yes |

*14-day free trial with full access to core outreach and CRM tools.*

### Integrations (45+)

**Ecommerce:** Shopify, WooCommerce, Magento, BigCommerce, Prestashop, Amazon
**Email marketing:** Klaviyo, Omnisend, Mailchimp, GetResponse, Brevo
**Communication:** Gmail, Outlook, SMTP/IMAP, Slack
**Automation:** Zapier
**Other:** DocuSign, Gorgias

### Key workflows

#### Influencer discovery

1. **Keyword/AI search** — type natural language queries or use filters
2. **Apply filters** — audience demographics, location, engagement rate, follower range, niche, platform
3. **Review profiles** — engagement metrics, audience quality, recent content, brand collaborations
4. **Save to board** — add to outreach board or relationship board
5. **Use Chrome extension** — discover and save creators while browsing Instagram, TikTok, YouTube

#### Outreach campaign setup

1. **Connect email account** — Gmail, Outlook, or custom SMTP/IMAP
2. **Create campaign** — name, target audience, messaging
3. **Write templates** — use AI personalization to reference specific creator content
4. **Set follow-up sequence** — automated follow-ups with configurable delays
5. **A/B test** — test subject lines, message body, send times
6. **Launch** — monitor open rates, reply rates, and response quality

#### Affiliate and discount code tracking

1. **Generate unique codes** — per influencer, per campaign
2. **Distribute codes** — via outreach or deal pages
3. **Track usage** — real-time sales attribution per code
4. **Monitor for leakage** — code leakage prevention detects unauthorized sharing
5. **Process payouts** — commission calculation and payment management

#### Product gifting via Shopify

1. **Select products** — choose items to gift from your Shopify catalog
2. **Create gifting campaign** — set expectations, deliverables
3. **Send offers** — influencers accept and enter shipping info
4. **Auto-create orders** — orders flow into Shopify for fulfillment
5. **Track posting** — monitor which gifted creators post content

### Data model and terminology

| Influencer Hero term | What it means |
|---|---|
| **Deal Page** | Centralized view of a single influencer partnership — comms, content, payments, status |
| **Outreach Board** | Kanban/pipeline view of creators in your outreach funnel |
| **Relationship Board** | CRM view of established influencer relationships |
| **AI Personalization** | Auto-generated message customization referencing specific creator content |
| **Earned Media Value (EMV)** | Estimated value of organic impressions from influencer content |
| **Code Leakage** | When discount codes are shared on unauthorized coupon sites |

## Step 4 — Actionable guidance

Based on the user's specific question, provide:

1. **Setup walkthrough** — step-by-step configuration for the relevant module
2. **Best practices** — optimize campaign performance based on platform capabilities
3. **Integration setup** — connect Shopify, Klaviyo, or other tools
4. **Reporting guidance** — which metrics to track and how to interpret them
5. **API/webhook guidance** — programmatic access patterns

## Gotchas

*Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.*

- **Search filters can be inconsistent.** Users report that discovery filters sometimes don't apply correctly to results. If results look wrong, try narrowing your search with more specific filters or using the AI search with natural language instead of filter combinations.
- **Email accounts disconnect silently.** Gmail/Outlook connections can lose authentication without notification. Check your connected accounts regularly — reconnect if outreach stops sending. The platform doesn't always alert you when a connection drops.
- **Follow-up emails may start new threads.** Some users report follow-ups being sent as new email threads instead of replies to th