social-media
Use when designing animations for social platforms, messaging apps, content sharing, or community features
What this skill does
# Social Media Animation Principles Apply Disney's 12 principles to create engaging, expressive experiences that encourage interaction and emotional connection. ## The 12 Principles Applied ### 1. Squash & Stretch - **Like Buttons**: Heart squishes on tap, then bounces back - **Reaction Emojis**: Playful stretch during selection - **Send Button**: Compress before message flies away ### 2. Anticipation - **Post Button**: Brief wind-up before publishing - **Stories**: Tap-and-hold with radial progress - **Swipe Actions**: Preview hints at what's coming ### 3. Staging - **Content First**: User content is always the star - **Reactions Bar**: Clear but not overshadowing - **Notifications**: Prominent but dismissible ### 4. Straight Ahead & Pose to Pose - **Feed Scroll**: Endless smooth flow (straight ahead) - **Posting Flow**: Step-by-step creation (pose to pose) - **Story Sequences**: Frame-by-frame progression ### 5. Follow Through & Overlapping Action - **Like Animation**: Icon bounces, count updates after - **Comment Thread**: Avatar appears, then text - **Share Menu**: Options cascade in sequence ### 6. Slow In & Slow Out - **Pull to Refresh**: Smooth deceleration - **Card Transitions**: Ease-in-out for polished feel - **Modal Sheets**: Comfortable 300ms timing ### 7. Arc - **Reactions Float**: Emojis arc upward from button - **Story Gestures**: Swipe follows natural curve - **Content Sharing**: Posts arc to share destination ### 8. Secondary Action - **Double-Tap Like**: Heart bursts while fading - **Typing Indicator**: Dots bounce while thinking - **Upload Progress**: Shimmer while processing ### 9. Timing - **Interactions**: Snappy 100-200ms for engagement - **Transitions**: Swift 250-300ms to maintain flow - **Celebrations**: 500-800ms for emotional moments ### 10. Exaggeration - **Reactions**: Amplify emotional expression - **Milestones**: Celebrate follower counts, likes - **Live Features**: Dynamic, attention-grabbing ### 11. Solid Drawing - **Avatar Consistency**: Uniform sizing and styling - **Icon Language**: Cohesive visual vocabulary - **Grid Layouts**: Proper alignment and spacing ### 12. Appeal - **Personality Forward**: Platform character shines through - **Dopamine Design**: Rewarding micro-interactions - **Shareability**: Animations worth recording ## Industry Timing Standards | Action | Duration | Easing | |--------|----------|--------| | Like/React | 200ms | spring | | Pull to Refresh | 300ms | ease-out | | Story Transition | 250ms | ease-in-out | | Modal Open | 300ms | ease-out | | Send Message | 150ms | ease-out | ## Key Principle Social media thrives on emotional expression. Animations should amplify connection, make interactions feel rewarding, and encourage continued engagement without feeling manipulative.
Related in Writing & Docs
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