social-platforms
Platform-specific guidelines, best practices, and strategies for social media marketing
What this skill does
# Social Platforms ## Platform-Specific Guidelines ### Twitter/X - **Character Limit**: 280 characters (premium: 25,000) - **Content Style**: Concise, timely, conversational - **Best For**: News, updates, customer service, real-time engagement - **Hashtags**: 1-2 relevant hashtags, use sparingly - **Media**: Images (4:5 or 16:9), videos (up to 2:20), GIFs - **Posting Frequency**: 3-5 tweets per day - **Best Times**: 8-10 AM, 12-1 PM, 5-6 PM (local time) ### LinkedIn - **Character Limit**: 3,000 characters for posts, 100,000 for articles - **Content Style**: Professional, educational, industry-focused - **Best For**: B2B marketing, thought leadership, recruitment - **Hashtags**: 3-5 relevant hashtags, mix of broad and niche - **Media**: Images (1200x627), videos (up to 10 minutes), documents - **Posting Frequency**: 1-2 posts per day, 1 article per week - **Best Times**: Tuesday-Thursday, 8-10 AM or 5-6 PM ### Instagram - **Character Limit**: 2,200 characters for captions - **Content Style**: Visual, aesthetic, lifestyle-oriented - **Best For**: Brand awareness, visual storytelling, engagement - **Hashtags**: 5-30 hashtags, use all 30 for discovery - **Media**: Posts (1080x1080), Stories (1080x1920), Reels (9:16) - **Posting Frequency**: 1-2 posts per day, 5-10 Stories per day - **Best Times**: Monday-Friday, 11 AM-1 PM or 7-9 PM ### Facebook - **Character Limit**: 63,206 characters for posts - **Content Style**: Informative, community-focused, shareable - **Best For**: Community building, event promotion, longer-form content - **Hashtags**: 1-2 hashtags, less important than other platforms - **Media**: Images (1200x630), videos (up to 240 minutes), live streams - **Posting Frequency**: 1-2 posts per day - **Best Times**: Thursday-Sunday, 1-4 PM ### TikTok - **Character Limit**: 150 characters for captions, 2,200 for comments - **Content Style**: Entertaining, authentic, trend-driven - **Best For**: Brand awareness, reaching younger audiences, viral content - **Hashtags**: 3-5 hashtags, include trending and niche hashtags - **Media**: Vertical videos (9:16), 15-60 seconds optimal - **Posting Frequency**: 1-3 videos per day - **Best Times**: 7-9 AM, 12-3 PM, 7-11 PM ## Character Limits and Formats ### Text Content Limits | Platform | Post Limit | Caption Limit | Comment Limit | |----------|------------|---------------|---------------| | Twitter/X | 280 (25K premium) | N/A | N/A | | LinkedIn | 3,000 | 3,000 | 1,250 | | Instagram | 2,200 | 2,200 | 2,200 | | Facebook | 63,206 | 63,206 | 8,000 | | TikTok | 150 | 2,200 | 2,200 | ### Image Specifications | Platform | Post Size | Story Size | Aspect Ratio | |----------|-----------|------------|--------------| | Twitter/X | 1200x675 | N/A | 16:9 | | LinkedIn | 1200x627 | 1080x1920 | 16:9 / 9:16 | | Instagram | 1080x1080 | 1080x1920 | 1:1 / 9:16 | | Facebook | 1200x630 | 1080x1920 | 16:9 / 9:16 | | TikTok | N/A | 1080x1920 | 9:16 | ### Video Specifications | Platform | Max Length | Max Resolution | File Size | |----------|------------|----------------|-----------| | Twitter/X | 2:20 | 1920x1200 | 512MB | | LinkedIn | 10:00 | 1920x1080 | 5GB | | Instagram | 60:00 | 1080x1920 | 4GB | | Facebook | 240:00 | 1920x1080 | 4GB | | TikTok | 10:00 | 1080x1920 | 287.6MB | ## Hashtag Strategies ### Hashtag Types - **Branded Hashtags**: Unique to your brand (e.g., #JustDoIt) - **Campaign Hashtags**: For specific campaigns or events (e.g., #SummerSale2024) - **Industry Hashtags**: Broad industry terms (e.g., #DigitalMarketing) - **Niche Hashtags**: Specific to your topic (e.g., #ContentMarketingTips) - **Trending Hashtags**: Currently popular (use cautiously) ### Hashtag Best Practices - **Relevance**: Only use hashtags relevant to your content - **Mix**: Combine broad, niche, and branded hashtags - **Research**: Research hashtag popularity and competition - **Placement**: Place hashtags at the end of captions or in first comment - **Consistency**: Use consistent branded hashtags across campaigns ### Platform-Specific Hashtag Strategy | Platform | Optimal Count | Strategy | |----------|---------------|----------| | Twitter/X | 1-2 | Focus on trending and relevant | | LinkedIn | 3-5 | Mix of industry and niche | | Instagram | 20-30 | Use all 30 for maximum reach | | Facebook | 1-2 | Less important, use sparingly | | TikTok | 3-5 | Mix trending and niche | ## Best Posting Times ### General Guidelines - **Morning**: 8-10 AM (catch people starting their day) - **Lunch**: 12-1 PM (people on breaks) - **Evening**: 5-7 PM (post-work engagement) - **Late Night**: 9-11 PM (mobile usage peaks) ### Platform-Specific Best Times | Platform | Best Days | Best Times (Local) | |----------|-----------|-------------------| | Twitter/X | Wednesday, Friday | 9 AM, 12 PM, 5 PM | | LinkedIn | Tuesday, Wednesday, Thursday | 8-10 AM, 5-6 PM | | Instagram | Monday, Tuesday, Friday | 11 AM-1 PM, 7-9 PM | | Facebook | Thursday, Friday, Saturday | 1-4 PM | | TikTok | Tuesday, Thursday | 7-9 AM, 12-3 PM, 7-11 PM | ### Time Zone Considerations - **Audience Location**: Post according to your audience's time zone - **Global Audiences**: Consider posting at multiple times - **Scheduling**: Use scheduling tools to post at optimal times - **Testing**: Experiment with different times to find what works for your audience ## Content Strategy by Platform ### Twitter/X Strategy - **Real-time engagement**: Participate in trending conversations - **Thread series**: Break down complex topics into threads - **Customer service**: Respond to mentions and DMs promptly - **Newsjacking**: Connect your brand to current events (when appropriate) - **Polls and questions**: Engage audience with interactive content ### LinkedIn Strategy - **Thought leadership**: Share industry insights and expertise - **Employee advocacy**: Encourage team members to share content - **Long-form articles**: Publish in-depth articles on LinkedIn Pulse - **Video content**: Share professional videos and webinars - **Community building**: Engage with comments and build relationships ### Instagram Strategy - **Visual consistency**: Maintain cohesive aesthetic across posts - **Stories**: Use Stories for behind-the-scenes and daily updates - **Reels**: Create short, entertaining videos for reach - **Carousel posts**: Share multiple images or tips in one post - **Influencer partnerships**: Collaborate with relevant influencers ### Facebook Strategy - **Community building**: Create and manage Facebook Groups - **Live video**: Go live for Q&As, events, and announcements - **Event promotion**: Create and promote events on Facebook - **Longer-form content**: Share articles and guides - **Customer reviews**: Encourage and respond to reviews ### TikTok Strategy - **Trend participation**: Jump on trending sounds and challenges - **Educational content**: Share tips and how-to videos - **Behind-the-scenes**: Show the human side of your brand - **User-generated content**: Encourage and feature user content - **Consistency**: Post regularly to build audience
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