story-pitch

What this skill does

# Story pitch guide

Good stories die in bad pitches. This skill covers pitch structure, angle development, and outlet-specific formatting.

## When to use

- Pitching stories to editors (internal or external)
- Developing freelance query letters
- Refining story angles before reporting
- Competing for assignment in a newsroom
- Proposal writing for grants or fellowships

## The pitch fundamentals

### What every pitch needs

1. **The hook**: Why should anyone care? Why now?
2. **The story**: What will you show/reveal/explain?
3. **The evidence**: What do you have? What can you get?
4. **The access**: Who will you talk to? What will you see?
5. **The ask**: What do you need (time, budget, resources)?

### The "so what" test

Before pitching, answer:
- **Why this story?** (significance)
- **Why now?** (timeliness/news hook)
- **Why you?** (access, expertise, angle)
- **Why this outlet?** (audience fit)

If you can't answer all four, you're not ready to pitch.

## Pitch templates by type

### Daily news pitch

For quick-turn stories to assignment editors.

```markdown
**Slug:** [2-3 word identifier]
**Pitch:** [One sentence: What's the news?]
**Why now:** [What makes this timely?]
**Sources:** [Who you'll talk to]
**Timeline:** [When you can file]
**Format:** [Length, multimedia]

Example:
**Slug:** Council-Budget-Vote
**Pitch:** City council votes tonight on controversial police budget increase.
**Why now:** Final vote after months of debate, protests expected.
**Sources:** Council president, protest organizers, police union rep.
**Timeline:** File by 10pm for morning.
**Format:** 600 words + photos from hearing.
```

### Feature pitch

For longer-form stories with more development time.

```markdown
## [Working title]

**The story in one sentence:**
[What is this story about?]

**The hook:**
[Why should readers care? What's the emotional/intellectual entry point?]

**What's new:**
[What do you know/have that hasn't been told?]

**The shape:**
[How will you tell it? Narrative structure, key scenes, characters]

**Sources and access:**
[Who will you interview? What will you witness? Documents?]

**Visuals:**
[Photo opportunities, graphics, multimedia]

**Timeline and resources:**
[How long to report? Write? What do you need?]

**Why me:**
[Your connection to story, relevant expertise, access]

Example:

## The last ferry captain

**The story in one sentence:**
After 47 years, the last original captain of the Staten Island Ferry is retiring—and taking decades of institutional knowledge with him.

**The hook:**
8 million New Yorkers depend on this ferry. Most have never met the people who run it. Captain Mike Carbone has seen mayors come and go, survived 9/11 from the water, and trained every current captain. His retirement is the end of an era.

**What's new:**
No one has profiled the ferry crews since the 2003 accident. Carbone has agreed to a ride-along on his final week. He's kept a journal since 1977.

**The shape:**
Narrative profile. Open with his final departure. Flash back through career highlights. Include voices from crew, family, passengers he's befriended across decades.

**Sources and access:**
- Carbone (confirmed, ride-along approved)
- NYC DOT ferry division chief
- Other captains he's trained
- Regular commuters
- His family

**Visuals:**
Photographer on ride-along. Harbor shots at dawn. Carbone's home with memorabilia. Archive photos from his collection.

**Timeline and resources:**
2 weeks reporting, 1 week writing. Need photographer availability for 3 early mornings.

**Why me:**
I grew up taking this ferry and have always wanted to tell this story. I've already built rapport with Carbone through initial conversations.
```

### Investigation pitch

For accountability journalism requiring significant resources.

```markdown
## [Working title]

**The thesis:**
[What we can prove / what we suspect]

**Why it matters:**
[Impact: Who is harmed? How much money? How many people?]

**What we have:**
[Documents, sources, data already obtained]

**What we need:**
[Additional reporting required]

**Key sources:**
[Who will talk? On/off record? Whistleblowers?]

**Documentary evidence:**
[FOIA requests needed? Court records? Financial filings?]

**Legal considerations:**
[Defamation risk? Source protection needs?]

**Competitive risk:**
[Is anyone else on this? Why now?]

**Timeline:**
[Realistic assessment of time to report, write, edit, legal review]

**Resources needed:**
[FOIA costs, travel, data analysis, graphics, multimedia]

**Publication plan:**
[Single story? Series? Rolling publication?]

Example:

## State contracts going to insiders

**The thesis:**
More than $50 million in state construction contracts across five years went to companies with personal ties to procurement officials, circumventing competitive bidding.

**Why it matters:**
Taxpayers are overpaying for public projects. At least three bridges have needed early repairs after work by connected contractors.

**What we have:**
- State contract database (scraped, analyzed)
- Corporate filings showing ownership connections
- Two former procurement employees willing to talk (one on record)
- Email chain showing official steering business to friend

**What we need:**
- Additional FOIA for internal communications
- More contractors willing to describe losing bids unfairly
- Engineering review of the bridge repair patterns
- Response from officials named

**Key sources:**
- Whistleblower A (on record, documented complaint)
- Whistleblower B (background only, fears retaliation)
- Contractor who lost bids (on record)
- Engineering expert for bridge assessment
- Officials (will request comment before publication)

**Documentary evidence:**
- Contract awards (public, obtained)
- Corporate filings (public, obtained)
- Internal emails (FOIA pending)
- Inspection reports (FOIA pending)

**Legal considerations:**
All claims will be documented. We'll seek comment from everyone named. Standard defamation review needed.

**Competitive risk:**
Local TV did a segment on one bridge last year but didn't connect the pattern. This is a deeper investigation.

**Timeline:**
8-10 weeks total. 6 weeks additional reporting, 2 weeks writing/editing, 2 weeks legal/response period.

**Resources needed:**
$2,000 FOIA costs, data analysis support, one reporting trip to state capital.

**Publication plan:**
Main story (3,000 words) + database for readers to search contracts + methodology box.
```

### Op-ed pitch

For opinion/commentary pieces.

```markdown
Subject: Op-ed submission: [Headline]

Dear [Editor name],

[One paragraph: What's your argument? Why now?]

[One paragraph: Why are you qualified to make this argument?]

[One paragraph: Why is this right for your publication's audience?]

The piece is [word count] words and is exclusive to [publication].

[Your name]
[Credentials/bio]
[Contact info]

---

Example:

Subject: Op-ed submission: School board's DEI cuts will hurt all students

Dear Opinion Editor,

When the Westfield school board votes Tuesday to eliminate diversity coordinators, they won't just hurt minority students—they'll deprive every student of the skills employers demand. I've spent 20 years in HR at Fortune 500 companies, and I can tell you: businesses want graduates who can work across difference. This decision makes our kids less competitive.

As the former Chief People Officer at [Company] and a Westfield parent, I've seen both sides of this issue. I'm not an activist; I'm a business leader who knows what the job market requires.

Your editorial page has covered school budget debates extensively. Your readers—many of them parents in our district—need to hear from someone who can translate business needs into educational priorities.

The piece is 750 words and is exclusive to [Publication].

Jane Smith
Former CPO, [Company]
Westfield School District parent
[email protected] / 555-0123
```

### Freelance query letter

For pitching to publications you don't work for.

```markdown
Sub