submitting-android
Google Play Console submission requirements, testing tracks, and policy reference. Use when preparing Android apps for Play Store, understanding review timelines, or configuring in-app products.
What this skill does
# Google Play Console Submission Reference
## Plugin Tools
Validate your store assets before submission:
```bash
# Check Android assets (icon, feature graphic, screenshots)
cd /path/to/expo-toolkit && npm run validate-assets -- --android
# Or directly
node tools/validate-store-assets.js --android
node tools/validate-store-assets.js --android --json
```
This validates:
- App icon (512x512 minimum)
- Feature graphic (1024x500)
- Screenshot dimensions and count (minimum 2)
## Testing Tracks Overview
Google Play provides multiple testing tracks before production release:
| Track | Testers | Review Time | Use Case |
|-------|---------|-------------|----------|
| Internal | Up to 100 | Instant | Quick smoke testing, core team |
| Closed | Limited list | 3-5 days | Beta testers, stakeholder review |
| Open | Anyone can join | 3-5 days | Public beta, wide feedback |
| Production | All users | 1-7 days | Full public release |
### Internal Testing (Recommended Start)
- **Maximum testers:** 100 (you choose them)
- **Availability:** Instant (no review)
- **Best for:** Quick iteration, smoke testing
- **Note:** Can start before completing all store listing requirements
### Closed Testing
- **Testers:** You create and manage tester lists
- **Availability:** After Google review (3-5 days)
- **Best for:** Controlled beta testing
- **Note:** Required for personal accounts before production (12+ testers, 14+ days)
### Open Testing
- **Testers:** Anyone can join via Play Store
- **Availability:** After Google review
- **Best for:** Wide feedback collection
- **Note:** Shows as "Early access" in Play Store
### Production
- **Users:** All Play Store users
- **Availability:** After Google review
- **Best for:** Public release
- **Note:** First review typically longer (7+ days)
## First-Time Submission Requirements
### For ALL New Apps
1. **Manual AAB Upload Required**
- First build must be manually uploaded
- Download AAB from EAS: `eas build --platform android --profile production`
- Upload to Play Console → Release → Production → Create release
- After first release, EAS `--auto-submit` works
2. **Complete Store Listing**
- App name, descriptions
- App icon (512x512)
- Feature graphic (1024x500)
- At least 2 screenshots
3. **Complete App Content**
- Content rating questionnaire
- Target audience declaration
- Data safety form
- Privacy policy URL
### For Personal Developer Accounts (Post-Nov 2023)
Google requires additional verification for new personal accounts:
1. **Testing Requirement**
- Must run closed testing with **12+ opted-in testers**
- Testers must be opted in for **14+ continuous days**
- Complete this BEFORE applying for production access
2. **Device Verification**
- Must verify access to a physical Android device
- Done via Play Console mobile app
3. **Timeline Impact**
- Plan for 14+ days of closed testing
- Then 7+ days for production review
- Total: ~3 weeks minimum for first release
**Organisation accounts are EXEMPT from the 14-day testing requirement.**
## Store Listing Requirements
### Text Content
| Field | Max Length | Required |
|-------|------------|----------|
| App name | 30 chars | Yes |
| Short description | 80 chars | Yes |
| Full description | 4000 chars | Yes |
**Content Rules:**
- No competitor names or trademarks
- No pricing information (use IAP sections)
- No excessive keywords (keyword stuffing)
- Must match actual app functionality
### Graphics
| Asset | Size | Format | Required |
|-------|------|--------|----------|
| App icon | 512x512 | PNG | Yes |
| Feature graphic | 1024x500 | PNG/JPG | Yes |
| Phone screenshots | Varies | PNG/JPG | Min 2 |
| Tablet screenshots | Varies | PNG/JPG | If tablet support |
**Screenshot Guidelines:**
- Show actual app functionality
- No device frames with non-Android devices
- No misleading content
- Minimum 2, maximum 8 per device type
## App Content Requirements
### Content Rating
Complete the IARC questionnaire:
- Answer honestly about content
- Categories: Violence, Sexual content, Language, etc.
- Automatic rating assignment based on answers
- **Unrated apps will be rejected**
### Target Audience
Declare your target age group:
- Under 13 (additional requirements apply)
- 13-17
- 18+
- All ages
**If targeting children:**
- Must comply with Families Policy
- Additional content restrictions
- Teacher Approved program (optional)
### Data Safety
Declare your app's data practices:
- What data is collected
- How data is used
- Is data shared with third parties
- Security practices (encryption, deletion)
**Must be accurate** - Google may verify against actual app behaviour.
### Privacy Policy
Required for ALL apps that:
- Collect personal data
- Handle sensitive permissions
- Target children
**Requirements:**
- Accessible URL (HTTPS)
- Also accessible from within the app
- Must describe data practices accurately
## In-App Products
### Product Types
| Type | Description | Use Case |
|------|-------------|----------|
| One-time | Single purchase, permanent | Premium features, remove ads |
| Subscription | Recurring payment | Premium access, content |
| Consumable | Can be purchased multiple times | Credits, virtual currency |
### Subscription Configuration
**Base Plans:**
- Define pricing period (monthly, yearly, etc.)
- Set prices per country
- Configure grace period
**Offers:**
- Free trials
- Introductory prices
- Upgrade/downgrade offers
**Grace Period:**
- Days after failed payment before subscription ends
- Recommended: 7-30 days
### Product Status
| Status | Meaning |
|--------|---------|
| Active | Available for purchase |
| Inactive | Not available (draft or disabled) |
| Pending | Awaiting review |
## Release Management
### Creating a Release
1. Navigate to Release → [Track] → Create new release
2. Upload AAB file (or use Play App Signing)
3. Add release notes
4. Review and roll out
### Release Notes
Required for closed/open testing and production:
- Describe what's new in this version
- Keep concise and user-friendly
- Localise for target markets
### Staged Rollouts (Production)
For production releases, you can:
- Start with a percentage of users
- Monitor for issues
- Gradually increase or halt
**Recommended for major updates:**
- Start at 5-10%
- Monitor crash rates and reviews
- Increase over 3-7 days
## Common Rejection Reasons
### Policy Violations
1. **Deceptive Behaviour**
- App doesn't match description
- Hidden functionality
- Misleading permissions
2. **Privacy Issues**
- Missing/inaccessible privacy policy
- Undeclared data collection
- Data safety form inaccurate
3. **Content Issues**
- Age rating mismatch
- Inappropriate content for declared audience
- Copyrighted/trademarked content
### Technical Issues
1. **API Level**
- Must meet minimum target API requirements
- Currently: targetSdkVersion 34+ required
2. **64-bit Requirement**
- Must include 64-bit native libraries
- arm64-v8a required
3. **Signing Issues**
- Must use same signing key for updates
- Consider Play App Signing for key management
## Review Timelines
| Scenario | Typical Timeline |
|----------|------------------|
| Internal testing | Instant |
| Closed/Open testing (first) | 3-5 days |
| Closed/Open testing (updates) | 1-3 days |
| Production (first app) | 7+ days |
| Production (updates) | 1-3 days |
| Policy appeal | 7-14 days |
**Note:** Holiday periods may extend review times.
## Play Console Navigation
### Key Sections
- **Dashboard:** App overview and status
- **Grow → Store presence:** Store listing, settings
- **Policy and programs → App content:** Content rating, data safety, etc.
- **Monetize → Products:** In-app products, subscriptions
- **Release → Testing/Production:** Release management
- **Quality → Android vitals:** Crash rates, ANRs
### Direct URLs
```
Base: https://play.google.com/console/u/0/developers/{dev_id}/Related in Code Review
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