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twilio-conversation-orchestrator

Included with Lifetime
$97 forever

Configure automatic conversation capture and routing with Twilio Conversation Orchestrator. Covers Configuration creation, channel capture rules, grouping types, status timeouts, Memory Store linkage, Intelligence linkage, and conversation lifecycle. Use this skill to automatically capture SMS, voice, WhatsApp, RCS, and web chat traffic into unified conversations without manually creating conversations or participants.

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What this skill does


# Conversation Orchestrator

Decision-making guide for Twilio's Conversation Orchestrator (Conversations v2) — automatic conversation capture and routing across Voice, SMS, WhatsApp, RCS, and web chat. Covers Configurations, capture rules, grouping types, channel settings, status timeouts, and linkage to Conversation Memory and Conversation Intelligence.

> **GA** — Conversation Orchestrator is generally available.

## Use Cases

Conversation Orchestrator powers **automatic conversation capture and integration with existing voice implementations** — replacing manual conversation creation with either:
- **Passive ingestion**: Declarative capture rules that automatically capture traffic as it flows
- **Active ingestion**: TwiML parameters or API calls that route existing implementations into conversations

**Note:** Active and passive ingestion can be configured on a per-channel basis. For example, you can use passive capture rules for SMS while using active TwiML parameters for voice calls.

## ⚠️ CRITICAL: Voice Double Billing Warning

> **WARNING: You can be charged for STT (speech-to-text) twice on the same call if misconfigured.**

If you are using voice with ConversationRelay or Transcription in TwiML:

**We do not recommend using passive voice capture rules (`captureRules`) in your Configuration when using active TwiML.**

See the full [Voice Double Billing Warning](#️-critical-voice-double-billing-warning-1) section below for details.

### Unified Customer Context

Capture all channels (voice, SMS, WhatsApp, RCS, CHAT (via Conversation API (classic))) into a single conversation thread per customer. Conversation Memory resolves identity across channels and maintains persistent context. **Start here** — this is the most common pattern.

- **Grouping**: `GROUP_BY_PROFILE`
- **Channels**: SMS + VOICE + WHATSAPP + RCS + CHAT (via Conversation API (classic))
- **Linkage**: Memory Store (identity resolution) + Intelligence (analysis)

### Channel-Isolated Analytics

Keep voice transcripts separate from SMS threads for per-channel analysis. Intelligence operators run independently on each channel's conversation.

- **Grouping**: `GROUP_BY_PARTICIPANT_ADDRESSES_AND_CHANNEL_TYPE`
- **Channels**: SMS + VOICE (separate conversations)
- **Linkage**: Intelligence (per-channel operators)

### Agent Connect Integration

Capture conversations for AI-to-human escalation via Agent Connect (TAC SDK). Uses address-pair grouping required by the SDK.

- **Grouping**: `GROUP_BY_PARTICIPANT_ADDRESSES`
- **Channels**: SMS or VOICE
- **Linkage**: Memory Store + Intelligence + Agent Connect

### Post-Conversation Memory Extraction

Automatically extract observations from conversations into Conversation Memory. Opt-in — configure once, every conversation feeds the memory loop.

- **Config**: `memoryExtractionEnabled: true`
- **Trigger**: INACTIVE and/or CLOSED lifecycle transitions (configurable)
- **Result**: Observations and summaries written to linked Memory Store profiles

## How It Works

### Passive Ingestion (Capture Rules)

```
┌─────────────────────────────────────────────────────────────────────────────┐
│  1. Inbound/outbound traffic arrives (SMS, Voice, WhatsApp, RCS)           │
└─────────────────────────────────────────────────────────────────────────────┘
                                      │
                                      ▼
┌─────────────────────────────────────────────────────────────────────────────┐
│  2. Capture rules match on phone number patterns                           │
│     - from/to with wildcards (e.g., from: *, to: +15551234567)             │
│     - Per-channel rules (SMS, VOICE, WHATSAPP, RCS)                        │
│     - Metadata filters (callType for CLIENT/SIP)                           │
└─────────────────────────────────────────────────────────────────────────────┘
                                      │
                                      ▼
┌─────────────────────────────────────────────────────────────────────────────┐
│  3. Conversation auto-created (or existing one matched via grouping)        │
│     - GROUP_BY_PROFILE: merge by Memory Profile identity                   │
│     - GROUP_BY_PARTICIPANT_ADDRESSES: merge by address pair                │
│     - GROUP_BY_..._AND_CHANNEL_TYPE: separate per channel                  │
└─────────────────────────────────────────────────────────────────────────────┘
                                      │
                                      ▼
┌─────────────────────────────────────────────────────────────────────────────┐
│  4. Linked services activate                                               │
│     - Memory Store: identity resolution, profile auto-creation             │
│     - Intelligence: operators fire per Communication or at close           │
│     - Status timeouts: ACTIVE → INACTIVE → CLOSED lifecycle                │
└─────────────────────────────────────────────────────────────────────────────┘
                                      │
                                      ▼
┌─────────────────────────────────────────────────────────────────────────────┐
│  5. On conversation close                                                  │
│     - Memory extraction: observations written to Memory Store              │
│     - CONVERSATION_END Intelligence operators fire (Summary, etc.)         │
│     - Status callbacks delivered (if configured)                           │
└─────────────────────────────────────────────────────────────────────────────┘
```

### Active Ingestion (TwiML or API)

```
┌─────────────────────────────────────────────────────────────────────────────┐
│  1. Voice call arrives OR you create conversation via API                  │
└─────────────────────────────────────────────────────────────────────────────┘
                                      │
                                      ▼
┌─────────────────────────────────────────────────────────────────────────────┐
│  2a. TwiML: Pass conversationConfiguration or conversationId parameter      │
│      - <ConversationRelay conversationConfiguration="CONFIG_ID">           │
│      - <Transcription conversationId="CONV_ID">                            │
│  2b. API: POST to /v2/Conversations with participants                      │
└─────────────────────────────────────────────────────────────────────────────┘
                                      │
                                      ▼
┌─────────────────────────────────────────────────────────────────────────────┐
│  3. Conversation created or matched based on parameter                      │
│     - conversationConfiguration: uses grouping rules                       │
│     - conversationId: routes to specific conversation                      │
└─────────────────────────────────────────────────────────────────────────────┘
                                      │
                                      ▼
┌─────────────────────────────────────────────────────────────────────────────┐
│  4. Voice transcription or API communications added                         │
│     - Same linked services activate (Memory Store, Intelligence)           │
│     - Same lifecycle: ACTIVE → INACTIVE → CLOSED                           │
└─────────────────────────────────────────────────────────────────────────────┘
                                      │
                                      ▼
┌─────────────────────────────────────────────────────────────────────────────┐
│  5. On conversation close                                                  │
│     - Memory extraction: observations written to Memory Store              │
│     - CONVERSATION_END Intelligence operators fire (Summary, etc.)         │
│     - Status callbacks delivered (if configured)                           │
└─────────────────────────────────────────────────────────────────────────────┘
```

## Scope

### CAN

- Automatically capture SMS, voice, WhatsApp, RCS, and CHAT (via Conversation API (class

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