urgency-action
Use when creating animations that prompt immediate user action, highlight time-sensitivity, or drive conversions.
What this skill does
# Urgency & Action Animation
Create animations that motivate immediate response and communicate time-sensitivity.
## Emotional Goal
Urgency creates a compelling need to act now. Action-driving animations capture attention, create momentum, and remove hesitation through dynamic, forward-moving motion.
## Disney Principles for Urgency
### Squash & Stretch
Sharp, impactful deformations. Quick squash on landing (15-25%) creates impact. Fast stretch during motion shows speed and force.
### Anticipation
Very short or none (0-50ms). Urgency means no time to prepare. Direct, immediate action. Skip wind-up for instant response.
### Staging
Aggressive focus on call-to-action. High contrast, motion isolation. Everything else should recede. Spotlight the urgent element.
### Straight Ahead Action
Creates unpredictable, attention-grabbing movement. Use for pulsing, shaking, or urgent indicator animations.
### Follow Through & Overlapping Action
Minimal follow-through. Sharp stops communicate decisiveness. No lingering—immediate resolution drives action.
### Slow In & Slow Out
Asymmetric: fast start, abrupt end. `ease-out` with high initial velocity. `cubic-bezier(0.0, 0, 0.2, 1)` for aggressive acceleration.
### Arc
Direct, linear paths for speed. Urgency takes the shortest route. Curved paths feel leisurely—use straight lines.
### Secondary Action
Attention-grabbing pulses, glows, or shakes. Badge counters that bounce. Subtle but persistent motion draws eyes.
### Timing
Fast and punchy (100-200ms). Rapid animations create energy. Pulse intervals: 1-2 seconds to maintain attention without annoyance.
### Exaggeration
Moderate to high (20-40%). Amplified motion captures attention. Oversized bounces on notifications, emphasized shakes on errors.
### Solid Drawing
Strong, bold forms. High-contrast shapes that command attention. No subtlety—clarity is paramount.
### Appeal
Bold colors (red, orange). Strong contrast. Asymmetric, dynamic compositions that feel active, not static.
## Timing Recommendations
| Element | Duration | Easing |
|---------|----------|--------|
| Attention pulse | 150-200ms | `ease-out` |
| CTA bounce | 200-300ms | `ease-out-back` |
| Countdown tick | 100ms | `linear` |
| Error shake | 300-400ms | `ease-in-out` |
## CSS Easing
```css
--urgency-snap: cubic-bezier(0.0, 0, 0.2, 1);
--urgency-punch: cubic-bezier(0.25, 0.46, 0.45, 0.94);
--urgency-bounce: cubic-bezier(0.34, 1.4, 0.64, 1);
```
## Attention Patterns
```css
@keyframes urgent-pulse {
0%, 100% { transform: scale(1); }
50% { transform: scale(1.05); }
}
@keyframes urgent-shake {
0%, 100% { transform: translateX(0); }
25% { transform: translateX(-4px); }
75% { transform: translateX(4px); }
}
```
## When to Use
- Limited-time offers and sales
- Low stock warnings
- Countdown timers
- Form validation errors
- Notification badges
- Call-to-action buttons
- Checkout urgency
## Ethics Note
Use urgency honestly. Fake scarcity damages trust. Reserve for genuinely time-sensitive situations.
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