ad-ready

What this skill does

# Ad-Ready: AI Advertising Image Generator

Generate professional advertising images from product URLs using a 4-phase AI pipeline on ComfyDeploy.

**Source:** [github.com/PauldeLavallaz/ads_SV](https://github.com/PauldeLavallaz/ads_SV)

---

## Pipeline Architecture

The pipeline runs as a ComfyUI custom node deployed on ComfyDeploy. A single `ProductToAds_Manual` node executes 4 phases internally:

```
┌─────────────────────────────────────────────────────────────┐
│                  ProductToAds_Manual Node                     │
│                                                             │
│  PHASE 1: Product Scraping (Gemini Flash)                   │
│  ─────────────────────────────────────────                   │
│  Scrapes product URL → extracts title, description,         │
│  features, price, materials, image URLs                      │
│  Also scrapes HTML for high-res product images (≥1000px)    │
│                                                             │
│  PHASE 2: Campaign Brief Generation (Gemini Flash)          │
│  ────────────────────────────────────────────────            │
│  Brand Identity + Product Data + References →                │
│  10-point Campaign Brief (creative direction)                │
│                                                             │
│  PHASE 3: Blueprint Generation (Gemini Flash)               │
│  ──────────────────────────────────────────────              │
│  Master Prompt (funnel stage) + Brief + Keywords →           │
│  Production-Ready JSON Blueprint                             │
│                                                             │
│  PHASE 4: Image Generation (Nano Banana Pro / Imagen 3)     │
│  ──────────────────────────────────────────────────          │
│  Blueprint + all reference images → final ad image           │
│                                                             │
└─────────────────────────────────────────────────────────────┘
```

### Phase 2: Campaign Brief (The Creative Brain)

The Brief Generator is the most critical intermediate step. It acts as a "Senior Art Director" that translates raw data into actionable creative direction using a 10-point framework:

1. **Strategic Objective** — Why this campaign exists (awareness/positioning/launch)
2. **Central Message** — One idea perceivable without text
3. **Visual Tone of Voice** — Register: calm/energetic/intimate/monumental
4. **Product Role** — Hero vs co-protagonist vs implicit presence
5. **Visual Language & Brand Coherence** — Non-negotiable brand codes
6. **Photographer & Equipment** — Photography as concept, not execution
7. **Extended Art Direction** — Styling, casting, poses, hair/makeup, layout
8. **Environment & Context** — Where and why (conceptual, never decorative)
9. **Texture, Material & Product Render** — How surfaces are perceived
10. **Final Image Signature** — Finish, grain, temporal positioning

Without the brief, the Master Prompt must guess creative strategy. With it, the Master Prompt only executes.

The brief prompt template is included at `{baseDir}/configs/Brief_Generator/brief_prompt.json`.

### Phase 3: Master Prompts (8 Funnel Stages)

Each funnel stage has a specialized Master Prompt that generates a production-ready JSON Blueprint. All share the same internal simulation:

- **ROUND -1: Brand Identity Forensics** (stages 03+) — Unified Brand Style Manifest
- **ROUND 0: Fidelity Lock** — Product geometry & talent identity are IMMUTABLE
- **ROUND 1: Stage Strategy** — Strategic approach specific to funnel position
- **ROUND 2: Graphic Design** — UI, typography, CTA engineering

The Blueprint JSON covers: scene production, talent lock, camera perspective, subject action/pose/wardrobe, lighting, product constraints, layout architecture, typography, CTA engineering, and brand asset placement.

Master prompt files are included at `{baseDir}/configs/Product_to_Ads/`.

### Reference Analyzer

Reference images (`referencia`) are **optional** and **off by default**. The pipeline generates creative direction internally from Brand Identity + Campaign Brief. Only use a reference when the user explicitly asks to clone a specific ad's style.

When used, the reference is analyzed for pose, photographic style, and location cues.

---

## ⚠️ CRITICAL: Required Inputs Checklist

Before running ANY ad generation, ensure these are provided:

| Input | Required? | How to Get It |
|-------|-----------|---------------|
| `--product-url` | ✅ ALWAYS | User provides the product page URL |
| `--product-image` | ✅ ALWAYS | Download from the product page, or user provides |
| `--brand-profile` | ✅ NEVER EMPTY | Pick from catalog or run brand-analyzer first. NEVER leave as "No Brand" if a brand is known |
| `--prompt-profile` | ✅ ALWAYS | Choose based on campaign objective |
| `--aspect-ratio` | Default: 4:5 | Change if needed for platform |
| `--model` | 🔶 OPTIONAL | Model/talent face. Ads with talent perform much better. Empty = product-only ad (no person). When used, pick from `~/clawd/models-catalog/catalog/images/` (114 models available) |
| `--logo` | 🔶 OPTIONAL | Try to find it. Use if good quality & easy to get. Skip if low-res or hard to find. Empty = bypassed |
| `--reference` | 🔶 OPTIONAL (off) | Only when user explicitly asks to clone a reference ad. Empty = bypassed |
| `--creative-brief` | 🔶 ON-DEMAND | Only when user gives explicit creative direction. Omit to let pipeline auto-generate from brand profile |
| `--language` | 🔶 ON-DEMAND | Only when user requests a specific language. Omit to use default (es) |

### 🚨 NEVER Skip These Steps:

1. **Product image** — Download the main product photo from the product URL. The scraper is fragile; always provide a product image explicitly.
2. **Brand profile** — If the brand doesn't exist in the catalog, run `brand-analyzer` skill FIRST to generate one. Never submit with "No Brand" when a brand is known.
3. **Brand logo** — TRY to find it (Clearbit, logo.dev, brand website). Use if good quality. If not found or low-res, skip it — the variable accepts empty string (bypassed server-side).
4. **Reference** — Do NOT search for references by default. Only provide when the user explicitly asks to clone a specific ad or says "find a good ad to clone".

---

## Auto-Preparation Workflow

When the user asks to generate an ad:

```
1. User provides: product URL + brand name + objective

2. CHECK brand profile exists:
   → ls ~/clawd/ad-ready/configs/Brands/ | grep -i "{brand}"
   → If not found: run brand-analyzer skill first

3. DOWNLOAD product image:
   → Visit the product URL or fetch the page
   → Find and download the main product image
   → Save to /tmp/ad-ready-product.jpg

4. DOWNLOAD brand logo:
   → Search "{brand name} logo PNG" or fetch from brand website
   → Download clean logo image
   → Save to /tmp/ad-ready-logo.png

5. SELECT prompt profile based on objective:
   → 🎨 Morfeo_Creative: DEFAULT — cinematic, narrative-rich, slightly surreal. Best visuals.
   → Awareness: brand discovery, dynamic scenes, world-building, scroll-stoppers
   → Interest: sustained attention, micro-world hinting at use-case
   → Consideration: feature communication, proof cues, informative
   → Evaluation: trust, authority, reviews, certifications
   → Conversion: ⚠️ MINIMAL by design — clean, CTA-dominant, white backgrounds
   → Retention: post-purchase confidence, onboarding
   → Loyalty: editorial, lifestyle, emotional bond
   → Advocacy: share-worthy, community, belonging

   DEFAULT SELECTION LOGIC:
   - Generic "generate an ad" → Morfeo_Creative (09)
   - "awareness" / "brand discovery" → Awareness (01)
   - "conversion" / "buy now" / CTA-focused → Conversion (05)
   - "creative" / "original" / "surreal" → Morfeo_Creative (09)
   - "lifestyle" / "editorial" → Loyalty (07)
   - When in doubt → Morfeo_Creative (09), NOT Conversion

5b. SELECT MODEL (optional):
   → If user wants a person in the ad: pick from ~/clawd/models-catalog/catalog/images/model_X