adattributionkit

What this skill does

# AdAttributionKit

Privacy-preserving ad attribution for iOS 17.4+ / Swift 6.3. AdAttributionKit
lets ad networks measure conversions (installs and re-engagements) without
exposing user-level data. It supports the App Store and alternative
marketplaces, and interoperates with SKAdNetwork.

Three roles exist in the attribution flow: the **ad network** (signs
impressions, receives postbacks), the **publisher app** (displays ads), and the
**advertised app** (the app being promoted).

## Contents

- [Overview and Privacy Model](#overview-and-privacy-model)
- [Publisher App Setup](#publisher-app-setup)
- [Advertiser App Setup](#advertiser-app-setup)
- [Impressions](#impressions)
- [Postbacks](#postbacks)
- [Conversion Values](#conversion-values)
- [Re-engagement](#re-engagement)
- [Common Mistakes](#common-mistakes)
- [Review Checklist](#review-checklist)
- [References](#references)

## Overview and Privacy Model

AdAttributionKit preserves user privacy through several mechanisms:

- **Crowd anonymity tiers** -- the device limits postback data granularity based
  on the crowd size associated with the ad, ranging from Tier 0 (minimal data)
  to Tier 3 (most data including publisher ID and country code).
- **Time-delayed postbacks** -- postbacks are sent 24-48 hours after conversion
  window close (first window) or 24-144 hours (second/third windows).
- **No user-level identifiers** -- postbacks contain aggregate source
  identifiers and conversion values, not device or user IDs.
- **Hierarchical source identifiers** -- 2, 3, or 4-digit source IDs where the
  number of digits returned depends on the crowd anonymity tier.

In migration and interoperability reviews, explicitly state that the system
evaluates AdAttributionKit and SKAdNetwork impressions together, only one
impression wins per conversion, click-through beats view-through, and recency
breaks ties within click-through impressions before falling back to the most
recent view-through impression.

## Publisher App Setup

A publisher app displays ads from registered ad networks. Add each ad network's
ID to the app's Info.plist so its impressions qualify for install validation.

### Add ad network identifiers

```xml
<key>AdNetworkIdentifiers</key>
<array>
    <string>example123.adattributionkit</string>
    <string>another456.adattributionkit</string>
</array>
```

Ad network IDs must be lowercase. SKAdNetwork IDs (ending in `.skadnetwork`)
are also accepted -- the frameworks share IDs.

### Display a UIEventAttributionView

For click-through custom-rendered ads, place one `UIEventAttributionView` over
each tappable ad/control. It must cover the tappable area and stay above views
that would intercept touches before `handleTap()` succeeds.

```swift
import UIKit

let attributionView = UIEventAttributionView()
attributionView.frame = adContentView.bounds
attributionView.isUserInteractionEnabled = true
adContentView.addSubview(attributionView)
```

## Advertiser App Setup

The advertised app is the app someone installs or re-engages with after seeing
an ad. It must call a conversion value update at least once to begin the
postback conversion window.

### Opt in to receive winning postback copies

Add `AttributionCopyEndpoint` under the top-level `AdAttributionKit` Info.plist
dictionary so the device sends a copy of the winning postback to your server:

```xml
<key>AdAttributionKit</key>
<dict>
    <key>AttributionCopyEndpoint</key>
    <string>https://example.com</string>
</dict>
```

The system derives the well-known endpoint from the registrable domain in the
URL, ignoring subdomains:

```
https://example.com/.well-known/appattribution/report-attribution/
```

Configure your server to accept HTTPS POST requests at that path. The domain
must have a valid SSL certificate.

### Opt in for re-engagement postback copies

Add a second key in the same `AdAttributionKit` dictionary to also receive
copies of winning re-engagement postbacks:

```xml
<key>AdAttributionKit</key>
<dict>
    <key>AttributionCopyEndpoint</key>
    <string>https://example.com</string>
    <key>OptInForReengagementPostbackCopies</key>
    <true/>
</dict>
```

### Update conversion value on first launch

Call a conversion value update as early as possible after first launch to begin
the conversion window:

```swift
import AdAttributionKit

func applicationDidFinishLaunching() async {
    do {
        try await Postback.updateConversionValue(0, lockPostback: false)
    } catch {
        print("Failed to set initial conversion value: \(error)")
    }
}
```

## Impressions

Ad networks create signed impressions using JWS (JSON Web Signature). The
publisher app uses `AppImpression` to register and handle those impressions.

### Create an impression from a JWS

```swift
import AdAttributionKit

let impression = try await AppImpression(compactJWS: signedJWSString)
```

The JWS contains the ad network ID, advertised item ID, publisher item ID,
source identifier, timestamp, and optional re-engagement eligibility flag. See
[references/adattributionkit-patterns.md](references/adattributionkit-patterns.md)
for JWS generation details.

### Check device support

```swift
guard AppImpression.isSupported else {
    // Fall back to alternative ad display
    return
}
```

### View-through impressions

Record a view impression when the ad content has been displayed and dismissed:

```swift
func handleAdViewed(impression: AppImpression) async {
    do {
        try await impression.handleView()
    } catch {
        print("Failed to record view-through impression: \(error)")
    }
}
```

For long-lived ad views, use `beginView()` and `endView()` to track view
duration:

```swift
try await impression.beginView()
// ... ad remains visible ...
try await impression.endView()
```

### Click-through impressions

Respond to ad taps by calling `handleTap()` within 15 minutes of creating the
`AppImpression`; otherwise request a fresh impression. If the advertised app is
not installed, the system opens its App Store or marketplace page. If installed,
the system launches it directly.

```swift
func handleAdTapped(impression: AppImpression) async {
    do {
        try await impression.handleTap()
    } catch {
        print("Failed to record click-through impression: \(error)")
    }
}
```

A `UIEventAttributionView` must overlay the ad for `handleTap()` to succeed.

### StoreKit-rendered ads

Pass the impression to StoreKit overlay or product view controller APIs. StoreKit
automatically records view-through impressions after 2 seconds of display and
click-through impressions on tap.

```swift
import StoreKit

let config = SKOverlay.AppConfiguration(appIdentifier: "1234567890",
                                         position: .bottom)
config.appImpression = impression
```

## Postbacks

Postbacks are attribution reports the device sends to ad networks (and
optionally to the advertised app developer) after a conversion event.

### Conversion windows

Three windows produce up to three postbacks for winning attributions:

| Window | Duration            | Postback delay    |
|--------|---------------------|-------------------|
| 1st    | Days 0-2            | 24-48 hours       |
| 2nd    | Days 3-7            | 24-144 hours      |
| 3rd    | Days 8-35           | 24-144 hours      |

Tier 0 postbacks only produce the first postback. Nonwinning attributions
produce only one postback.

### Time windows for events

| Event                          | Time limit                              |
|--------------------------------|-----------------------------------------|
| View-through to install        | 24 hours (configurable up to 7 days)    |
| Click-through to install       | 30 days (configurable down to 1 day)    |
| Install to first update        | 60 days                                 |
| Re-engagement to first update  | 2 days                                  |

### Lock conversion values early

Lock the postback to finalize a conversion value before the windo