advertising-skills-ai-agents

What this skill does

```markdown
---
name: advertising-skills-ai-agents
description: Skill library for encoding direct-response advertising, copywriting, and funnel thinking into AI coding agents using the Agent Skills pattern.
triggers:
  - set up advertising skills for my AI agent
  - install advertising skills skill library
  - use advertising skills with Claude Code
  - build a booked call campaign with AI
  - add direct response copywriting skills to my agent
  - configure advertising skills for cursor or codex
  - run a funnel campaign orchestrator
  - chain advertising skills for paid ads
---

# Advertising Skills for AI Agents

> Skill by [ara.so](https://ara.so) — Daily 2026 Skills collection.

A structured, opinionated skill library that encodes direct-response advertising, Eugene Schwartz copywriting, funnel architecture, and paid media strategy into AI coding agents. Skills are chained, not prompted — the system builds strategy before writing a single word of copy.

---

## What This Project Does

Advertising Skills gives AI agents (Claude Code, Cursor, Codex, Windsurf, Open Claw, custom frameworks) a reusable library of focused advertising "skills" — each one a `SKILL.md` file that defines:

- **When** to use it
- **What inputs** it needs
- **How it thinks** (the reasoning layer)
- **What it outputs**
- **What it must not do**

Skills are grouped into five categories and designed to be chained in sequence, producing output that is positioned, specific, and conversion-focused — not generic AI marketing copy.

---

## Installation

### Step 1: Clone or download the repository

```bash
git clone https://github.com/realkimbarrett/advertising-skills.git
```

### Step 2: Install skills into your agent's skill directory

```bash
cp -r advertising-skills/skills .agents/skills/
```

Or for a specific orchestrator only:

```bash
cp -r advertising-skills/skills/orchestrators/booked-call-campaign-orchestrator \
  .agents/skills/booked-call-campaign-orchestrator
```

### Step 3: Verify structure

Your project should now contain:

```
.agents/
  skills/
    foundations/
      avatar-extraction/
        SKILL.md
      voice-of-customer-miner/
        SKILL.md
      offer-extraction/
        SKILL.md
      proof-harvester/
        SKILL.md
      positioning-core/
        SKILL.md
    copy-chief/
      schwartz-awareness-mapper/
        SKILL.md
      market-sophistication-analyzer/
        SKILL.md
      dominant-desire-extractor/
        SKILL.md
      mechanism-builder/
        SKILL.md
      headline-matrix/
        SKILL.md
      objection-crusher/
        SKILL.md
      close-architect/
        SKILL.md
    operator-os/
      scroll-stopping-creative/
        SKILL.md
      ad-angle-multiplier/
        SKILL.md
      conversion-path-builder/
        SKILL.md
      landing-page-architect/
        SKILL.md
      email-sequence-architect/
        SKILL.md
      performance-diagnosis/
        SKILL.md
      testing-roadmap/
        SKILL.md
    qa/
      generic-language-killer/
        SKILL.md
      claim-checker/
        SKILL.md
      consistency-auditor/
        SKILL.md
      final-polish/
        SKILL.md
    orchestrators/
      full-funnel-campaign-orchestrator/
        SKILL.md
      booked-call-campaign-orchestrator/
        SKILL.md
      campaign-diagnosis-orchestrator/
        SKILL.md
```

---

## Skill File Structure

Every `SKILL.md` follows this pattern:

```markdown
# Skill Name

## When to Use This Skill
[Trigger conditions]

## Inputs Required
[What the agent must gather before running]

## How to Think
[The reasoning process — the most important section]

## Output Format
[What the agent should produce]

## Do Not
[Hard constraints — what this skill must never do]
```

---

## Core Skill Categories

### Foundations
Run these first. They define reality before any copy is written.

| Skill | Purpose |
|---|---|
| `avatar-extraction` | Defines the exact person being targeted — demographics, desires, fears, language |
| `voice-of-customer-miner` | Extracts real customer language from reviews, forums, interviews |
| `offer-extraction` | Clarifies what is actually being sold and why it matters |
| `proof-harvester` | Collects credible, specific proof elements |
| `positioning-core` | Establishes the market position before a single headline is written |

### Copy Chief
The Eugene Schwartz layer — awareness, sophistication, mechanism, and conversion.

| Skill | Purpose |
|---|---|
| `schwartz-awareness-mapper` | Maps prospect awareness level (unaware → most aware) |
| `market-sophistication-analyzer` | Determines how saturated the market is and what level of claim to lead with |
| `dominant-desire-extractor` | Identifies the single strongest desire driving the prospect |
| `mechanism-builder` | Builds the unique mechanism — the "how" that makes the offer believable |
| `headline-matrix` | Generates headlines matched to awareness level and desire |
| `objection-crusher` | Surfaces and pre-empts the real objections |
| `close-architect` | Structures the call to action and close logic |

### Operator OS
Execution, platform, and scale layer.

| Skill | Purpose |
|---|---|
| `scroll-stopping-creative` | Structures ad creative for Meta, TikTok, YouTube |
| `ad-angle-multiplier` | Generates multiple angles from a single offer |
| `conversion-path-builder` | Maps the prospect journey from ad to conversion |
| `landing-page-architect` | Structures landing pages for the defined awareness level |
| `email-sequence-architect` | Builds nurture and conversion email sequences |
| `performance-diagnosis` | Diagnoses underperforming campaigns from metrics |
| `testing-roadmap` | Builds a structured creative/copy testing plan |

### QA
Output quality filters — run these last on any copy or funnel output.

| Skill | Purpose |
|---|---|
| `generic-language-killer` | Flags and rewrites vague, forgettable language |
| `claim-checker` | Validates that claims are specific, credible, and provable |
| `consistency-auditor` | Checks that messaging is consistent across all funnel touchpoints |
| `final-polish` | Final read for tone, rhythm, and conversion readiness |

### Orchestrators
Pre-built multi-skill chains for common campaign types.

| Orchestrator | Skills Chained |
|---|---|
| `booked-call-campaign-orchestrator` | avatar-extraction → offer-extraction → schwartz-awareness-mapper → mechanism-builder → ad-angle-multiplier → scroll-stopping-creative → conversion-path-builder → objection-crusher → generic-language-killer |
| `full-funnel-campaign-orchestrator` | Full chain from foundations through copy chief, operator OS, and QA |
| `campaign-diagnosis-orchestrator` | performance-diagnosis → testing-roadmap → ad-angle-multiplier |

---

## Usage with Claude Code

### Run a single skill

```
@.agents/skills/foundations/avatar-extraction/SKILL.md

My offer: 1-1 coaching for B2B founders who want to run profitable Meta ads without hiring an agency.
```

### Chain skills manually

```
Step 1 — Run avatar-extraction with the above offer brief.
Step 2 — Feed the avatar output into schwartz-awareness-mapper.
Step 3 — Feed awareness level into mechanism-builder.
Step 4 — Feed mechanism into headline-matrix.
Step 5 — Run generic-language-killer on all headlines.
```

### Use an orchestrator (recommended for full campaigns)

```
@.agents/skills/orchestrators/booked-call-campaign-orchestrator/SKILL.md

Business: B2B SaaS. Offer: 30-day onboarding sprint. Target: ops leads at 50-200 person companies.
Proof: 3 case studies, avg 40% reduction in onboarding time.
Platform: Meta ads, landing page, booked-call funnel.
```

---

## Usage with Cursor / Windsurf / Codex

Reference the skill file directly in your agent context or rules:

```
# .cursorrules or agent system prompt addition

You have access to the following advertising skills:
- .agents/skills/foundations/
- .agents/skills/copy-chief/
- .agents/skills/operator-os/
- .agents/skills/qa/
- .agents/skills/orchestrators/

When asked to write