brand-architect
Use this skill when users need to develop brand strategy, choose a company name, define brand positioning, create brand voice, or build brand identity from day one. Activates for "what should I name it," "brand strategy," "positioning," or identity questions.
What this skill does
# Brand Architect - Day-One Brand Strategy ## Overview Help indie founders build brands that scale using Hexa's "Branding from Day One" methodology. Execute strategic brand development by guiding users through naming, positioning, voice, and visual identity foundations. **Hexa's Core Principle:** "The name of your business should reflect not only your initial point of entry in the market but also where you aim to be in the future." ## When This Activates - "What should I name it" - Brand name questions - Brand positioning - Brand voice definition - Logo, colors, visual identity - "How do I differentiate" - Trademark considerations ## The Framework: Brand Architecture Stack ``` ┌─────────────────────────────────────────┐ │ BRAND IDENTITY │ │ (Logo, Colors, Typography) │ ├─────────────────────────────────────────┤ │ BRAND VOICE │ │ (Tone, Language, Personality) │ ├─────────────────────────────────────────┤ │ BRAND POSITIONING │ │ (Who, What, Why Different) │ ├─────────────────────────────────────────┤ │ BRAND NAME │ │ (The Foundation) │ └─────────────────────────────────────────┘ ``` Build from bottom up: Name → Positioning → Voice → Identity. ## Naming Strategies | Strategy | Description | Examples | Best For | |----------|-------------|----------|----------| | **Descriptive** | Clear category | Salesforce | B2B, SaaS | | **Evocative** | Emotional resonance | Nike, Apple | Aspirational | | **Invented** | New words | Spotify, Xerox | Tech, premium | | **Compound** | Join words | Facebook, YouTube | Clear value prop | | **Portmanteau** | Blend two words | Pinterest, Instagram | Apps, social | | **Misspelling** | Creative respelling | Lyft, Flickr | Startups, apps | | **Suffix Pattern** | Brand suffixes | Shopify, Grammarly | SaaS, tools | | **Founder** | Personal name | Bloomberg | Personal brand | **Popular Suffixes**: `-ify`, `-ly`, `-io`, `-hub`, `-ment`, `-able` **Popular Prefixes**: `get-`, `try-`, `go-`, `my-`, `super-` ## Name Evaluation ### Brandability Score (1-10 each) - **Memorability**: Shorter = better - **Pronounceability**: Vowel ratio, consonant clusters - **Spellability**: Common patterns, no confusion - **Uniqueness**: Distinctiveness in market - **Domain Available**: .com bonus ### Viability Score (1-5 each) - Easy to spell/pronounce - Memorable - Domain available - Trademark-able - Works at scale - International friendly **Minimum viability score:** 35/50 ### Validation Checklist - [ ] Easy to spell when heard - [ ] Easy to pronounce when read - [ ] No trademark conflicts - [ ] No negative connotations in target markets - [ ] Domain available (preferred TLD) - [ ] Social handles available ## Name Generation Workflow 1. Gather context (industry, keywords, constraints) 2. Generate 20-30 candidates using multiple strategies 3. Score brandability + viability 4. Check domain availability 5. Recommend top 3-5 with rationale ## Positioning Statement Template ``` For [target customer] who [problem/need], [Product Name] is a [category] that [primary benefit]. Unlike [primary alternative], we [key differentiator]. ``` ## Brand Voice Framework | Dimension | Spectrum | |-----------|----------| | Formal ↔ Casual | [Position] | | Serious ↔ Playful | [Position] | | Expert ↔ Approachable | [Position] | ## Integration - `copywriter` - Brand-consistent copy - `startup-icp-definer` - Define audience - `micro-landing-builder` - Brand-aligned pages --- **For complete naming evaluation matrices, positioning maps, voice definition frameworks, visual identity guidelines, color psychology reference, and output templates, see:** `references/full-guide.md`
Related in Ads & Marketing
ads
IncludedMulti-platform paid advertising audit and optimization skill. Analyzes Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, and Apple Ads. 250+ checks with scoring, parallel agents, industry templates, and AI creative generation.
banana
IncludedAI image generation Creative Director powered by Google Gemini Nano Banana models. Use this skill for ANY request involving image creation, editing, visual asset production, or creative direction. Triggers on: generate an image, create a photo, edit this picture, design a logo, make a banner, visual for my anything, and all /banana commands. Handles text-to-image, image editing, multi-turn creative sessions, batch workflows, and brand presets.
rpg-migration-analyzer
IncludedAnalyzes legacy RPG (Report Program Generator) programs from AS/400 and IBM i systems for migration to modern Java applications. Extracts business logic from RPG III/IV/ILE source code, identifies data structures (D-specs), file operations (F-specs), program dependencies (CALLB/CALLP), and converts RPG constructs to Java equivalents. Generates migration reports, complexity estimates, and Java implementation strategies with POJO classes, JPA entities, and service methods. Use when modernizing AS/400 or IBM i legacy systems, analyzing RPG source files (.rpg, .rpgle, .RPGLE), converting RPG to Java, mapping data specifications to Java classes, planning legacy system migration, or when user mentions RPG analysis, Report Program Generator, RPG III/IV/ILE, AS/400 modernization, IBM i migration, packed decimal conversion, or mainframe application rewrite.
brand-library-architect
IncludedBuild a complete brand library for a product — visual asset render pipeline, brand documentation set (BRAND, COPY, MANIFESTO, BIOS, FAQ, GLOSSARY, TONE, PRICING), open-source convention files (README, CONTRIBUTING, SECURITY, CODE_OF_CONDUCT), and a self-contained press kit. This skill should be used when the user asks to "build a brand library / brand kit / press kit / brand assets" for a product, "set up a brand library workflow," "create a positioning manifesto plus visual identity," or any combination of brand documentation + visual asset pipeline. Apply phase-by-phase or run end-to-end. Templates are product-agnostic and use {{TOKEN}} placeholders the skill prompts the user to fill.
writing-tech-post
IncludedAuthors engineering blog posts end-to-end: launch deep-dives, incident postmortems, architecture migrations, performance case studies, tutorials, AI/agent system writeups, security disclosures, and research-to-product translations. Picks the correct archetype, plans the abstraction ladder, enforces an evidence cadence (diagrams, benchmarks, profiles, traces, code, ablations), tunes voice against publisher house styles (Datadog, Vercel, GitHub, AWS, Meta, Cloudflare, Jane Street), and runs a pre-publish gate for narrative momentum and disclosure ethics. Use when drafting a new engineering post, restructuring a draft that feels flat, deciding which evidence form belongs where, validating that depth and product context are balanced, or preparing a postmortem, migration, or performance narrative for external publication. Do not use for API reference documentation, README authoring, marketing copy, release notes, generic SEO content, ghost-written executive thought leadership, or non-engineering long-form essays.
blog-google
IncludedGoogle API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".