Brand Name Comparison
Use this skill when the user wants to compare multiple brand name fates side-by-side to divine which is destined for success.
What this skill does
# Brand Name Comparison Skill
Compare multiple brand name candidates side-by-side to help users divine the best destiny.
## When to Use
- User has 2+ brand name candidates and wants to compare them
- User asks "which name is better?"
- User wants a side-by-side analysis of options
- User is making a final decision between shortlisted names
## Comparison Framework
For each name being compared, evaluate:
### 1. Availability Score (0-25 points)
- Domain .com available: +10
- Domain alternatives available (.io, .co, .ai): +5
- Social handles available (majority): +5
- Trademark clear: +5
### 2. Linguistic Score (0-25 points)
- Easy to pronounce (1-2 syllables ideal): +10
- Easy to spell from hearing: +5
- No international issues: +5
- Memorable/distinctive: +5
### 3. Brand Fit Score (0-25 points)
- Evokes appropriate industry: +10
- Aligns with stated mission (if provided): +10
- Differentiates from competitors: +5
### 4. Practical Score (0-25 points)
- Short length (under 10 characters): +10
- Works as a verb ("let's google it"): +5
- Visual/logo potential: +5
- SEO-friendly (not too generic): +5
**Total: 100 points possible**
## Output Format
```
## Brand Name Comparison
Comparing: {Name1} vs {Name2} vs {Name3}
### Quick Summary
| Criteria | {Name1} | {Name2} | {Name3} |
|----------|---------|---------|---------|
| Availability | X/25 | X/25 | X/25 |
| Linguistic | X/25 | X/25 | X/25 |
| Brand Fit | X/25 | X/25 | X/25 |
| Practical | X/25 | X/25 | X/25 |
| **Total** | **X/100** | **X/100** | **X/100** |
### Winner: {Name}
{1-2 sentence explanation of why this name wins}
### Detailed Breakdown
#### {Name1}: X/100
**Strengths:**
- {strength 1}
- {strength 2}
**Weaknesses:**
- {weakness 1}
- {weakness 2}
**Best for:** {scenario where this name excels}
#### {Name2}: X/100
...
#### {Name3}: X/100
...
### Recommendation
{Final recommendation with reasoning. If scores are close, explain the tradeoffs and what factors should drive the decision.}
### Next Steps
- Run full availability checks on top choice
- Test pronunciation with target audience
- Check trademark availability in detail
```
## Comparison Tips
**When scores are close (within 5 points):**
- Weight criteria based on user's priorities
- Ask what matters most: availability, brand fit, or memorability
- Consider the specific use case (B2B vs B2C, tech vs traditional)
**When one name clearly wins:**
- Still highlight what the other names do well
- Note if runner-up might work for a sub-brand or product line
- Confirm the winner addresses user's stated requirements
**Handling ties:**
- Recommend additional research (focus groups, A/B testing)
- Suggest checking with target customers
- Consider which name has better long-term potential
## Example
User: "Compare 'Luminary', 'Brightpath', and 'Eduvance' for an education technology company focused on corporate training"
Then provide full comparison using the framework, noting that:
- Corporate training suggests professional/serious tone
- B2B context means domain availability critical
- "Eduvance" clearly signals education
- "Luminary" has broader appeal but less specific
- "Brightpath" is descriptive but potentially generic
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