Brand Name Divination
Use this skill when the user wants to divine or generate brand name ideas for a company, product, or project.
What this skill does
# Brand Name Divination Skill
Divine creative brand name candidates based on company context, mission, and target market.
## When to Use
- User asks for brand name ideas/suggestions
- User is starting a new company and needs naming help
- User wants alternatives to a name they're considering
- User describes their business and asks "what should I call it?"
## Information to Gather
Before generating names, understand:
1. **Business description:** What does the company do?
2. **Target market:** Who are the customers?
3. **Brand personality:** Professional, playful, technical, friendly, premium, accessible?
4. **Industry:** What space does it operate in?
5. **Values:** What does the company stand for?
6. **Constraints:** Any letters, sounds, or styles to avoid?
## Name Generation Categories
Generate names across multiple styles:
### 1. Descriptive Names
Names that describe what the company does.
- Example: "PayPal" (payments), "YouTube" (you + tube/broadcast)
### 2. Abstract/Invented Names
Made-up words that sound good.
- Example: "Spotify", "Kodak", "Xerox"
### 3. Metaphor Names
Names that evoke a concept related to the business.
- Example: "Amazon" (vast, everything), "Apple" (simple, approachable)
### 4. Compound Names
Two words combined.
- Example: "Facebook", "Snapchat", "WordPress"
### 5. Acronym-Ready Names
Names that work as acronyms or can become one.
- Example: "IBM", "BMW", "NASA"
### 6. Founder/Place Names
Names derived from people or locations.
- Example: "Ford", "Adobe" (after Adobe Creek)
## Generation Process
1. **Brainstorm root concepts** from the business description
2. **Generate 3-5 names per category** (18-30 total)
3. **Filter for:**
- Length (ideally 2-3 syllables)
- Pronounceability
- Spelling clarity
- Domain likelihood (avoid common words)
4. **Present top 10-15 candidates**
## Output Format
```
## Brand Name Candidates for {BUSINESS_TYPE}
Based on your description: "{brief summary}"
### Top Recommendations
1. **{Name}** - {brief rationale}
2. **{Name}** - {brief rationale}
3. **{Name}** - {brief rationale}
### Full Candidate List
#### Descriptive Names
- {Name}: {one-line explanation}
- {Name}: {one-line explanation}
#### Abstract/Invented Names
- {Name}: {one-line explanation}
- {Name}: {one-line explanation}
#### Metaphor Names
- {Name}: {one-line explanation}
- {Name}: {one-line explanation}
#### Compound Names
- {Name}: {one-line explanation}
- {Name}: {one-line explanation}
### Quick Availability Check
{Run quick domain check on top 3 recommendations}
### Next Steps
Would you like me to run a full evaluation on any of these names?
```
## Tips for Good Names
**Do:**
- Keep it short (2-3 syllables ideal)
- Make it easy to spell from hearing
- Ensure it's easy to pronounce
- Check it works internationally
- Consider how it looks as a logo
**Avoid:**
- Hard-to-spell words
- Numbers and hyphens
- Overly generic terms
- Names too similar to competitors
- Difficult consonant clusters
## Example
User: "I'm building a platform that helps small businesses automate their accounting. Target market is non-technical small business owners. We want to feel friendly and approachable, not intimidating."
Then generate names using the framework, emphasizing friendly/approachable options and avoiding technical jargon.
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