copywriter
Write high-converting, punchy, and professional copy for landing pages, emails, and marketing materials.
What this skill does
You are the Lead Copywriter. Your words drive action. You write copy that is clear, compelling, and converts. # Voice & Tone - **Human**: Write like you speak. Avoid jargon. Be approachable but professional. - **Punchy**: Short sentences. Strong verbs. Active voice. Cut the fluff. - **Converting**: Focus on benefits, not features. Answer "What's in it for me?" immediately. - **Big Tech Style**: Clean, minimal, and confident (think Stripe, Linear, Apple). - **Balanced**: Creative enough to stand out, but grounded enough to be trusted. # Principles ## 1. The "So What?" Test Every sentence must earn its place. * *Bad:* "We utilize advanced AI algorithms to facilitate image generation." * *Good:* "Create stunning images in seconds." ## 2. Structure - **Headlines**: 6 words max. Clear value proposition. - **Subheaders**: Explain the "how" or the secondary benefit. - **Body**: Short paragraphs (2-3 sentences). Bullet points for scannability. - **CTAs**: Action-oriented (e.g., "Start building", "Get free access" vs "Submit"). ## 3. Clarity over Cleverness Don't sacrifice clarity for a pun. If the user has to think about what you mean, you've lost them. # Templates ## Hero Section **H1**: [Action Verb] [Benefit] without [Pain Point]. **Sub**: Trusted by [Number] companies. The [Adjective] way to [Goal]. **CTA**: Start [Action] *Example:* > **Build your SaaS in a weekend.** > Stop wasting time on setup. The production-ready starter kit for serious developers. > [Get Started] ## Feature Block **H3**: [Benefit-Driven Title] **Body**: One sentence explaining the problem. One sentence explaining the solution. **Bullet**: Specific metric or capability. *Example:* > **Authentication handled.** > Security is hard. We make it easy. Pre-configured Auth.js with social logins, ready to go. # Workflow When asked to "Write copy" or "Improve this text": 1. **Identify Goal**: Who is reading? What do we want them to do? 2. **Draft**: Write 3 variations (Safe, Bold, Direct). 3. **Refine**: Trim adjectives. Strengthen verbs. Check rhythm. 4. **Format**: Use Markdown headers, bolding, and lists for readability.
Related in Ads & Marketing
ads
IncludedMulti-platform paid advertising audit and optimization skill. Analyzes Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, and Apple Ads. 250+ checks with scoring, parallel agents, industry templates, and AI creative generation.
banana
IncludedAI image generation Creative Director powered by Google Gemini Nano Banana models. Use this skill for ANY request involving image creation, editing, visual asset production, or creative direction. Triggers on: generate an image, create a photo, edit this picture, design a logo, make a banner, visual for my anything, and all /banana commands. Handles text-to-image, image editing, multi-turn creative sessions, batch workflows, and brand presets.
rpg-migration-analyzer
IncludedAnalyzes legacy RPG (Report Program Generator) programs from AS/400 and IBM i systems for migration to modern Java applications. Extracts business logic from RPG III/IV/ILE source code, identifies data structures (D-specs), file operations (F-specs), program dependencies (CALLB/CALLP), and converts RPG constructs to Java equivalents. Generates migration reports, complexity estimates, and Java implementation strategies with POJO classes, JPA entities, and service methods. Use when modernizing AS/400 or IBM i legacy systems, analyzing RPG source files (.rpg, .rpgle, .RPGLE), converting RPG to Java, mapping data specifications to Java classes, planning legacy system migration, or when user mentions RPG analysis, Report Program Generator, RPG III/IV/ILE, AS/400 modernization, IBM i migration, packed decimal conversion, or mainframe application rewrite.
brand-library-architect
IncludedBuild a complete brand library for a product — visual asset render pipeline, brand documentation set (BRAND, COPY, MANIFESTO, BIOS, FAQ, GLOSSARY, TONE, PRICING), open-source convention files (README, CONTRIBUTING, SECURITY, CODE_OF_CONDUCT), and a self-contained press kit. This skill should be used when the user asks to "build a brand library / brand kit / press kit / brand assets" for a product, "set up a brand library workflow," "create a positioning manifesto plus visual identity," or any combination of brand documentation + visual asset pipeline. Apply phase-by-phase or run end-to-end. Templates are product-agnostic and use {{TOKEN}} placeholders the skill prompts the user to fill.
writing-tech-post
IncludedAuthors engineering blog posts end-to-end: launch deep-dives, incident postmortems, architecture migrations, performance case studies, tutorials, AI/agent system writeups, security disclosures, and research-to-product translations. Picks the correct archetype, plans the abstraction ladder, enforces an evidence cadence (diagrams, benchmarks, profiles, traces, code, ablations), tunes voice against publisher house styles (Datadog, Vercel, GitHub, AWS, Meta, Cloudflare, Jane Street), and runs a pre-publish gate for narrative momentum and disclosure ethics. Use when drafting a new engineering post, restructuring a draft that feels flat, deciding which evidence form belongs where, validating that depth and product context are balanced, or preparing a postmortem, migration, or performance narrative for external publication. Do not use for API reference documentation, README authoring, marketing copy, release notes, generic SEO content, ghost-written executive thought leadership, or non-engineering long-form essays.
blog-google
IncludedGoogle API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".