copywriting
Authors copy.yaml, the content payload a design consumes: write fresh marketing or product copy from intent, or extract and structure existing content from a URL, brief, codebase, or screenshot — content only, composable under any design. Use when writing headlines, value propositions, landing-page or CTA copy; extracting, structuring, tightening, or revoicing content; capturing copy from a screenshot; or preparing copy.yaml for design work. Not for visual identity or design tokens, page layout or screen flow, or standalone social bios.
What this skill does
# Copywriting Owns `copy.yaml` — the structured content payload a design consumes. Content is orthogonal to design: the same `copy.yaml` must drop into any visual identity, so this skill carries words only, never design decisions. ## Quick start Produces `copy.yaml`, the content payload a design consumes. Operations: - **write** — author fresh copy from intent (headlines, body, CTAs). → [write.md](instructions/write.md) - **extract** — structure existing content from a source (URL, brief, codebase, screenshot), preserving tone. → [extract.md](instructions/extract.md) - **refresh** — tighten existing copy in the same voice (editing passes). → [refresh.md](instructions/refresh.md) - **revoice** — rewrite existing copy in a new voice, keeping the message. → [revoice.md](instructions/revoice.md) - **reconcile** — sync `copy.yaml` from a drifted implementation. → [reconcile.md](instructions/reconcile.md) ## Discovery `discovery.md` runs before every operation — never skipped, never invoked directly. It checks existing context (`copy.yaml`, source, upstream intent), classifies the field (greenfield / brownfield), and routes to the matching mode. See [discovery.md](instructions/discovery.md). ## Operations | Operation | File | | --------- | ---- | | Write fresh copy from intent into copy.yaml | [write.md](instructions/write.md) | | Extract and structure content into copy.yaml | [extract.md](instructions/extract.md) | | Tighten existing copy.yaml in the same voice | [refresh.md](instructions/refresh.md) | | Rewrite existing copy.yaml in a new voice | [revoice.md](instructions/revoice.md) | | Sync copy.yaml from a drifted implementation | [reconcile.md](instructions/reconcile.md) | ## Artifact Produces and owns `docs/design/copy.yaml` — a context-named content tree (surfaces → parts → headline, body, cta, images), named to mirror the source. Before saving, self-check: the tree is well-formed and carries no design decisions — no colors, fonts, or layout, content only. The content stays swappable: any `copy.yaml` must work independent of visual styling. ## References Loaded on demand by the workflows: - `references/copy-frameworks.md` — headline formulas, content-part types, page shapes, CTA patterns - `references/voice.md` — voice axes, proof hierarchy, dead words to strip - `references/editing-sweeps.md` — Seven Sweeps, quick-pass checks, plain-English ## Guidelines - When writing, be specific and keep proof outward — a number, name, or example beats an adjective. - Preserve the source's tone when extracting — structure content, do not rewrite it. - Keep `copy.yaml` content-only; never embed visual decisions. - Scope output to what was captured — a region produces a region, not a full-surface tree. - Name surfaces and parts by context; mirror the source's own structure.
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