create-an-asset

What this skill does

# Create an Asset

Generate custom sales assets tailored to your prospect, audience, and goals. Supports interactive landing pages, presentation decks, executive one-pagers, and workflow/architecture demos.

---

## Triggers

Invoke this skill when:
- User says `/create-an-asset` or `/create-an-asset [CompanyName]`
- User asks to "create an asset", "build a demo", "make a landing page", "mock up a workflow"
- User needs a customer-facing deliverable for a sales conversation

---

## Overview

This skill creates professional sales assets by gathering context about:
- **(a) The Prospect** — company, contacts, conversations, pain points
- **(b) The Audience** — who's viewing, what they care about
- **(c) The Purpose** — goal of the asset, desired next action
- **(d) The Format** — landing page, deck, one-pager, or workflow demo

The skill then researches, structures, and builds a polished, branded asset ready to share with customers.

---

## Phase 0: Context Detection & Input Collection

### Step 0.1: Detect Seller Context

From the user's email domain, identify what company they work for.

**Actions:**
1. Extract domain from user's email
2. Search: `"[domain]" company products services site:linkedin.com OR site:crunchbase.com`
3. Determine seller context:

| Scenario | Action |
|----------|--------|
| **Single-product company** | Auto-populate seller context |
| **Multi-product company** | Ask: "Which product or solution is this asset for?" |
| **Consultant/agency/generic domain** | Ask: "What company or product are you representing?" |
| **Unknown/startup** | Ask: "Briefly, what are you selling?" |

**Store seller context:**
```yaml
seller:
  company: "[Company Name]"
  product: "[Product/Service]"
  value_props:
    - "[Key value prop 1]"
    - "[Key value prop 2]"
    - "[Key value prop 3]"
  differentiators:
    - "[Differentiator 1]"
    - "[Differentiator 2]"
  pricing_model: "[If publicly known]"
```

**Persist to knowledge base** for future sessions. On subsequent invocations, confirm: "I have your seller context from last time — still selling [Product] at [Company]?"

---

### Step 0.2: Collect Prospect Context (a)

**Ask the user:**

| Field | Prompt | Required |
|-------|--------|----------|
| **Company** | "Which company is this asset for?" | ✓ Yes |
| **Key contacts** | "Who are the key contacts? (names, roles)" | No |
| **Deal stage** | "What stage is this deal?" | ✓ Yes |
| **Pain points** | "What pain points or priorities have they shared?" | No |
| **Past materials** | "Upload any conversation materials (transcripts, emails, notes, call recordings)" | No |

**Deal stage options:**
- Intro / First meeting
- Discovery
- Evaluation / Technical review
- POC / Pilot
- Negotiation
- Close

---

### Step 0.3: Collect Audience Context (b)

**Ask the user:**

| Field | Prompt | Required |
|-------|--------|----------|
| **Audience type** | "Who's viewing this?" | ✓ Yes |
| **Specific roles** | "Any specific titles to tailor for? (e.g., CTO, VP Engineering, CFO)" | No |
| **Primary concern** | "What do they care most about?" | ✓ Yes |
| **Objections** | "Any concerns or objections to address?" | No |

**Audience type options:**
- Executive (C-suite, VPs)
- Technical (Architects, Engineers, Developers)
- Operations (Ops, IT, Procurement)
- Mixed / Cross-functional

**Primary concern options:**
- ROI / Business impact
- Technical depth / Architecture
- Strategic alignment
- Risk mitigation / Security
- Implementation / Timeline

---

### Step 0.4: Collect Purpose Context (c)

**Ask the user:**

| Field | Prompt | Required |
|-------|--------|----------|
| **Goal** | "What's the goal of this asset?" | ✓ Yes |
| **Desired action** | "What should the viewer do after seeing this?" | ✓ Yes |

**Goal options:**
- Intro / First impression
- Discovery follow-up
- Technical deep-dive
- Executive alignment / Business case
- POC proposal
- Deal close

---

### Step 0.5: Select Format (d)

**Ask the user:** "What format works best for this?"

| Format | Description | Best For |
|--------|-------------|----------|
| **Interactive landing page** | Multi-tab page with demos, metrics, calculators | Exec alignment, intros, value prop |
| **Deck-style** | Linear slides, presentation-ready | Formal meetings, large audiences |
| **One-pager** | Single-scroll executive summary | Leave-behinds, quick summaries |
| **Workflow / Architecture demo** | Interactive diagram with animated flow | Technical deep-dives, POC demos, integrations |

---

### Step 0.6: Format-Specific Inputs

#### If "Workflow / Architecture demo" selected:

**First, parse from user's description.** Look for:
- Systems and components mentioned
- Data flows described
- Human interaction points
- Example scenarios

**Then ask for any gaps:**

| If Missing... | Ask... |
|---------------|--------|
| Components unclear | "What systems or components are involved? (databases, APIs, AI, middleware, etc.)" |
| Flow unclear | "Walk me through the step-by-step flow" |
| Human touchpoints unclear | "Where does a human interact in this workflow?" |
| Scenario vague | "What's a concrete example scenario to demo?" |
| Integration specifics | "Any specific tools or platforms to highlight?" |

---

## Phase 1: Research (Adaptive)

### Assess Context Richness

| Level | Indicators | Research Depth |
|-------|------------|----------------|
| **Rich** | Transcripts uploaded, detailed pain points, clear requirements | Light — fill gaps only |
| **Moderate** | Some context, no transcripts | Medium — company + industry |
| **Sparse** | Just company name | Deep — full research pass |

### Always Research:

1. **Prospect basics**
   - Search: `"[Company]" annual report investor presentation 2025 2026`
   - Search: `"[Company]" CEO strategy priorities 2025 2026`
   - Extract: Revenue, employees, key metrics, strategic priorities

2. **Leadership**
   - Search: `"[Company]" CEO CTO CIO 2025`
   - Extract: Names, titles, recent quotes on strategy/technology

3. **Brand colors**
   - Search: `"[Company]" brand guidelines`
   - Or extract from company website
   - Store: Primary color, secondary color, accent

### If Moderate/Sparse Context, Also Research:

4. **Industry context**
   - Search: `"[Industry]" trends challenges 2025 2026`
   - Extract: Common pain points, market dynamics

5. **Technology landscape**
   - Search: `"[Company]" technology stack tools platforms`
   - Extract: Current solutions, potential integration points

6. **Competitive context**
   - Search: `"[Company]" vs [seller's competitors]`
   - Extract: Current solutions, switching signals

### If Transcripts/Materials Uploaded:

7. **Conversation analysis**
   - Extract: Stated pain points, decision criteria, objections, timeline
   - Identify: Key quotes to reference (use their exact language)
   - Note: Specific terminology, acronyms, internal project names

---

## Phase 2: Structure Decision

### Interactive Landing Page

| Purpose | Recommended Sections |
|---------|---------------------|
| **Intro** | Company Fit → Solution Overview → Key Use Cases → Why Us → Next Steps |
| **Discovery follow-up** | Their Priorities → How We Help → Relevant Examples → ROI Framework → Next Steps |
| **Technical deep-dive** | Architecture → Security & Compliance → Integration → Performance → Support |
| **Exec alignment** | Strategic Fit → Business Impact → ROI Calculator → Risk Mitigation → Partnership |
| **POC proposal** | Scope → Success Criteria → Timeline → Team → Investment → Next Steps |
| **Deal close** | Value Summary → Pricing → Implementation Plan → Terms → Sign-off |

**Audience adjustments:**
- **Executive**: Lead with business impact, ROI, strategic alignment
- **Technical**: Lead with architecture, security, integration depth
- **Operations**: Lead with workflow impact, change management, support
- **Mixed**: Balance strategic + tactical; use tabs to separate depth levels

---

### Deck-Style

Same sections as landing page, formatted as linear slid