ecommerce-content-marketing

What this skill does

# E-Commerce Content Marketing Planner 📣

Plan your content marketing strategy: discover what topics resonate with your audience, analyze competitor content, find trending formats, and generate a ready-to-execute content calendar. No API key required.

## Installation

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -g
```

## Two Modes

| Mode | When to Use | Input |
|------|-------------|-------|
| **A — Build** | Creating content strategy from scratch | Product info + target platforms + optional competitor URLs |
| **B — Audit** | Analyzing existing content performance | Your content URLs/handles + competitor URLs |

## Supported Platforms

| Platform | Content Types |
|----------|---------------|
| **TikTok** | Short-form video, TikTok Shop, trends, duets, sounds |
| **Instagram** | Reels, Stories, carousels, static posts, Lives |
| **YouTube** | Shorts, long-form tutorials, product reviews, vlogs |
| **X (Twitter)** | Threads, short videos, product announcements, engagement posts |
| **Pinterest** | Pins, Idea Pins, product pins, boards |
| **Blog/SEO** | Articles, guides, listicles, comparison posts |
| **Amazon A+** | Brand story, enhanced product descriptions, comparison charts |

## Usage Examples

### Mode A — Build Strategy
```
Build a content marketing strategy for my portable blender brand.
Target market: US. Platforms: TikTok, Instagram, Blog.
Content goal: Brand awareness + product education.
Target audience: Health-conscious millennials, gym-goers.
Content period: 4 weeks.
```

```
Create a content calendar for my handmade candle shop on Etsy.
Platforms: Pinterest, Instagram, TikTok.
Competitor: https://www.instagram.com/brooklyncandlestudio/
Goal: Drive traffic to my Etsy store.
```

### Mode B — Audit
```
Audit my content strategy. Here's my TikTok: @mybrandhandle
Compare against competitors: @competitor1, @competitor2
Find gaps and opportunities.
```

---

## First Interaction

When user first asks about content marketing, mentions this skill, or gives a vague content-related request, greet them with:

```
✅ Content Marketing Planner ready!

I can help you with two modes:

**A — Build**: Create a full content strategy from scratch
   → Best for: New product launches, brand building, entering new platforms

**B — Audit**: Analyze your existing content and find gaps
   → Best for: Improving performance, competitive analysis, strategy refresh

Which mode do you need? Or just describe what you're working on and I'll guide you.
```

---

## Handling Incomplete Input

If user doesn't provide enough info, ask upfront:

**For Mode A — Build:**
```
To build your content strategy, I need:

**Required:**
- Product / Category (what are you selling?)
- Target Market: US / UK / DE / FR / AU / CA / JP / Global / Multi-region (specify)
- Target Platforms: TikTok / Instagram / YouTube / X (Twitter) / Pinterest / Blog / Amazon A+

**Recommended (better results):**
- Content Goal: Brand awareness / Product education / Drive conversions / All three
- Target Audience: Demographics, interests, pain points
- Competitor brand names or social handles to analyze (e.g., @brandname)
- Content Period: 4 weeks / 8 weeks / 3 months
```

**For Mode B — Audit:**
```
To audit your content, I need:

**Required:**
- Your brand's social handles (e.g., TikTok: @yourbrand, Instagram: @yourbrand)
- OR your website/blog URL
- Platforms you're currently active on

**Recommended (better results):**
- Competitor brand names or handles to compare against
- Your current posting frequency
- What's working / not working (your observations)
- Goals for improvement
```

Which mode?
- **A — Build**: Creating a new content strategy from scratch
- **B — Audit**: Analyzing existing content and finding gaps

---

## Mode A Workflow — Build Content Strategy

### Step 1: Collect Strategy Inputs

| Field | Required | Example |
|-------|----------|---------|
| `product_category` | ✅ | Portable blender, handmade candles |
| `target_market` | ✅ | US, UK, DE, FR, AU, CA, JP, Global, Multi-region |
| `platforms` | ✅ | TikTok, Instagram, YouTube, X, Pinterest, Blog, Amazon A+ |
| `content_goal` | 👍 | Awareness / Education / Conversion / All |
| `target_audience` | 👍 | Health-conscious millennials, 25-35, female |
| `competitor_urls` | 👍 | Brand URLs, social handles, or product pages |
| `content_period` | Optional | 4 weeks (default) / 8 weeks / 3 months |

### Step 2: Customer Insight Mining

Extract buyer language, pain points, and use cases from customer reviews across multiple sources.

**Review Sources to Search (in order of priority):**

| Source | How to Access | Best For |
|--------|---------------|----------|
| **Amazon Reviews** | `web_search: site:amazon.com "[product]" reviews` | Product-specific pain points |
| **Reddit** | `web_search: site:reddit.com "[product]" review OR feedback` | Honest opinions, complaints |
| **Trustpilot** | `web_search: site:trustpilot.com "[brand/product]"` | Brand reputation |
| **YouTube Comments** | `web_search: "[product]" review youtube comments` | Visual product concerns |
| **TikTok Comments** | `web_search: "[product]" tiktok comments reactions` | Gen Z language, viral concerns |
| **Google Reviews** | `web_search: "[brand]" google reviews` | Local/service feedback |
| **Niche Forums** | `web_search: "[product]" forum discussion` | Deep enthusiast insights |

**If product URL or ASIN provided:**
```
Use web_fetch on product page to extract visible reviews.
Also search: site:amazon.com "[product name]" reviews
Focus on: 3-star reviews (balanced), 5-star (what they love), 1-star (pain points).
```

**If only product category (no URL):**
```
web_search: "[product category]" customer reviews pain points
web_search: site:reddit.com "[product category]" what do you hate about
web_search: site:amazon.com "[product category]" review verified purchase
web_search: "[product category]" TikTok comments "love this" OR "hate this"
```

**Extract and categorize:**
- **Pain points**: Problems customers mention (e.g., "battery dies too fast")
- **Use cases**: How customers actually use the product (e.g., "I use it at the gym")
- **Emotional triggers**: Language that shows excitement or frustration
- **Feature highlights**: What customers praise most
- **Objections**: Hesitations before buying

Compile into **Customer Voice Bank**:
```
## Customer Voice Bank

### Pain Points (Content Opportunities)
| Pain Point | Frequency | Content Angle |
|------------|-----------|---------------|
| "Hard to clean" | High | "How to clean your blender in 30 seconds" |
| "Battery anxiety" | Medium | "Real battery test: X hours of use" |

### Use Cases (Lifestyle Content)
| Use Case | Frequency | Content Angle |
|----------|-----------|---------------|
| Post-gym smoothies | High | "Gym bag essentials" content series |
| Office lunch | Medium | "Desk lunch upgrade" trend hook |

### Emotional Language (Copy Bank)
- "Game changer for my mornings"
- "Finally a blender that actually works"
- "My kids love it"
```

### Step 3: Trend & Topic Research

Discover trending topics and seasonal content opportunities.

**Google Trends analysis:**
```
web_search: "[product category]" Google Trends seasonal demand
web_search: "[product category]" trending topics 2024 2025
```

**Platform-specific trends:**
```
web_search: "[product category]" TikTok viral trends
web_search: "[product category]" Instagram Reels trending
web_search: "[product category]" Pinterest trending ideas
```

**Seasonal & event mapping:**
```
web_search: "[product category]" seasonal marketing calendar events
```

Compile into **Trend Opportunities**:
```
## Trend Opportunities

### Currently Trending
| Trend | Platform | Relevance | Content Idea |
|-------|----------|-----------|--------------|
| "That girl" morning routine | TikTok | High | Product in aesthetic routine |
| ASMR unboxing | TikTok/YouTube | Medium | Satisfying product sounds |

### Upcoming Seasonal Opportuniti