ecommerce-email-marketing-builder

What this skill does

# E-Commerce Email Marketing Builder 📧

Build a complete, copy-paste-ready email marketing system for any e-commerce business. Covers 10 core automation flows with full copywriting, ESP setup instructions, segmentation rules, and annual campaign calendars.

**Supported platforms:** Shopify, WooCommerce, BigCommerce, Squarespace, Etsy, TikTok Shop, Amazon, and any platform that connects to an ESP. For marketplace platforms (Amazon, TikTok Shop, Etsy) where buyer emails are restricted, this skill focuses on cross-channel strategies to capture emails via your own website or landing pages.

Built by [Nexscope](https://www.nexscope.ai/) — your AI assistant for smarter e-commerce decisions.

## Install

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -g
```

## Usage

Once installed, just describe your business and ask for email marketing help. The skill activates automatically.

```
I'm launching a Shopify store selling premium dog treats at $24.99. Help me set up 
my email marketing — I'm using Klaviyo and have about 500 subscribers.
```

```
I sell handmade jewelry on Etsy and my own website. Price range $40-120. I have 
2,000 email subscribers but no automated flows set up. What emails should I be sending?
```

```
Build me a complete email system for my sustainable fashion brand. We use Omnisend 
and have 8,000 subscribers. I want welcome series, cart abandonment, and post-purchase flows.
```

## Capabilities

- Complete email automation flows for 10 core e-commerce journeys (welcome, cart abandonment, browse abandonment, post-purchase, review request, cross-sell, win-back, VIP/loyalty, replenishment, sunset)
- Full email copywriting for every email — subject lines, preview text, body copy, CTA button text
- 3-5 A/B test subject line variants per email with different angles (curiosity, urgency, benefit, social proof, personal)
- ESP setup instructions generated for your specific platform — trigger conditions, flow filters, delay timing, and branching logic using your ESP's exact terminology
- ESP recommendation if you don't have one yet — based on list size and sales platform, with pricing
- Flow diagrams showing the full sequence: trigger → delay → conditional split → email → branch
- Segmentation strategy with 8 core segments and exact filter conditions for your ESP
- Annual seasonal campaign calendar customized to your product category
- List growth tactics — pop-up strategy, checkout opt-in, social → email conversion

---

## How This Skill Works

**Step 1: Collect information.** Extract from the user's initial message:
- Product / category
- Brand name
- Price range and target audience
- Any context about their business

**Step 2: Ask one follow-up with all remaining questions.** Use multiple-choice format:

```
Great — [acknowledge what they told you]. To build your email system I need a few more details:

1. Business stage?
   a) Pre-launch — building a list before selling
   b) Early — selling, but under $10K/mo
   c) Growing — $10K-50K/mo
   d) Established — $50K+/mo

2. Which flows do you need? (pick all that apply, or "all")
   a) Welcome series
   b) Cart abandonment
   c) Browse abandonment
   d) Post-purchase / thank you
   e) Review request
   f) Cross-sell / upsell
   g) Win-back (re-engage lapsed customers)
   h) VIP / loyalty
   i) Replenishment (consumable products)
   j) Sunset (list cleanup)
   k) All of the above
   l) Not sure — recommend for me

3. Brand voice?
   a) Professional / corporate
   b) Friendly / conversational
   c) Playful / fun
   d) Premium / luxury
   e) Bold / edgy
   f) Other: ___________

4. Email platform (ESP)?
   a) Klaviyo
   b) Omnisend
   c) Mailchimp
   d) Shopify Email
   e) Other: ___________
   f) Don't have one yet — recommend one

5. Current email list size?
   a) 0 — starting from scratch
   b) Under 1,000
   c) 1,000-10,000
   d) 10,000-50,000
   e) 50,000+

6. Any active promotions or standard discounts? (e.g., "we always offer 10% for first order")

7. Competitors to reference? (names or URLs, or skip)

Reply like: "1b 2k 3b 4a 5b 6 yes 10% first order 7 skip"
```

**Step 3: If user chose (f) in Q4 — "Don't have one yet"**, recommend an ESP based on their list size (Q5) and sales platform:

| List Size | Recommended ESP | Approx. Cost |
|-----------|-----------------|:------------:|
| 0-500 | Omnisend Free or Mailchimp Free | $0 |
| 500-2,500 | Omnisend (Shopify) or Mailchimp (other platforms) | $13-20/mo |
| 2,500-10K | Klaviyo | $35-100/mo |
| 10K+ | Klaviyo | $100-350/mo |

⚠️ Prices are approximate (2026). Tell user to verify on each platform's website.

After recommending, continue building flows with setup instructions for the recommended ESP.

**Step 4: If user chose "l) Not sure — recommend for me" in Q2**, recommend flows based on their business stage:
- **Pre-launch:** Welcome series only (build list first)
- **Early (<$10K/mo):** Welcome + Cart Abandonment + Post-Purchase (the 3 essentials)
- **Growing ($10K-50K):** All of the above + Browse Abandonment + Review Request + Cross-sell
- **Established ($50K+):** All 10 flows

**Step 5: Build each requested flow.** For EVERY flow, output:

1. **Flow overview** — purpose, expected revenue impact, priority level
2. **Flow diagram** — visual sequence with timing
3. **For each email in the flow:**
   - Subject line (30-50 chars, mobile-friendly) + 3-5 A/B variants with different angles (curiosity, urgency, benefit, social proof, personal)
   - Preview text (40-90 chars, complement the subject — don't repeat it)
   - Full email body copy (actual words: hook → value → proof → CTA → optional P.S.)
   - CTA button text (action-oriented, one primary CTA per email) + link destination
4. **Branching logic** — conditions that split the flow (purchased vs didn't, opened vs didn't)
5. **ESP setup instructions** — generate trigger conditions, flow filters, delay timing, and branching logic specific to the user's chosen ESP (Q4). Use that ESP's exact terminology and menu paths. If user doesn't have an ESP yet, use Klaviyo terminology as default

**Step 6: Build segmentation strategy.** Define core segments with exact rules:
- New subscribers (no purchase)
- First-time buyers
- Repeat customers (2+ orders)
- VIP / high-value (top 10% by spend)
- At-risk (purchased before, no activity 60-90 days)
- Lapsed (no activity 90+ days)
- Discount-driven (only buys on sale)

**Step 7: Build annual campaign calendar.** Month-by-month with:
- Key dates and seasonal events relevant to the product category
- Campaign theme for each event
- Send schedule (pre-event teaser, launch day, last chance)
- Which segments to target

**Step 8: Provide list growth tactics.** Based on their platform and stage:
- Pop-up strategies (timing, offer, design)
- Landing page recommendations
- Social media → email conversion tactics
- Checkout opt-in optimization

---

## The 10 Core E-Commerce Email Flows

### Flow 1: Welcome Series
**Priority:** 🔴 Critical — set up first
**Expected impact:** Highest-opened emails, sets tone for entire relationship
**Emails:** 3-5 emails over 7-14 days

**Trigger:** Subscribes to email list (pop-up, footer signup, landing page)
**NOT triggered by:** Purchase (that's post-purchase flow)

**Sequence:**
```
[Subscribe] → Email 1 (Immediately)
                → [Wait 2 days]
             → Email 2 (Brand Story)
                → [Wait 2 days]
             → Email 3 (Social Proof)
                → [Conditional Split: Has placed order?]
                   → YES → Exit (enter post-purchase flow)
                   → NO → [Wait 3 days]
                        → Email 4 (Urgency / Last Chance)
```

**Email 1 — Welcome + Deliver Promise**
- Goal: Deliver the signup incentive, make a strong first impression
- Timing: Send immediately (within minutes of signup)
- Content: Welcome message, deliver discount/freebie, introduce brand briefly, one clear CTA to shop
- Design: Clean, brand-forward, hero image, single C