geo-update
Pull the latest GEO-SEO skill updates from the upstream repository. Compares installed files against the latest release, shows what changed, and updates all skills, agents, scripts, and schema templates in place.
What this skill does
# GEO-SEO Update Skill
## Purpose
Updates the locally installed GEO-SEO skills, agents, scripts, and schema templates to the latest version from the upstream repository. Shows a summary of what changed before and after the update.
---
## Update Workflow
### Step 1: Determine Installed Location
The GEO-SEO toolkit installs to these locations under `~/.claude/`:
| Component | Install Path |
|-----------|-------------|
| Main skill | `~/.claude/skills/geo/` |
| Sub-skills | `~/.claude/skills/geo-*/` |
| Agents | `~/.claude/agents/geo-*.md` |
| Scripts | `~/.claude/skills/geo/scripts/` |
| Schema templates | `~/.claude/skills/geo/schema/` |
| Hooks | `~/.claude/skills/geo/hooks/` |
Verify the installation exists by checking for `~/.claude/skills/geo/SKILL.md`. If it does not exist, inform the user that GEO-SEO is not installed and suggest running the installer instead.
### Step 2: Clone Latest from Upstream
```bash
TEMP_DIR=$(mktemp -d)
git clone --depth 1 https://github.com/zubair-trabzada/geo-seo-claude.git "$TEMP_DIR/repo"
```
If the clone fails, report the error and stop. Do not modify any installed files.
### Step 3: Compare Installed vs Latest
Before copying files, generate a diff summary so the user knows what will change:
1. For each component directory, compare the installed files against the cloned files using `diff --recursive --brief`.
2. Categorise changes as:
- **New files** — exist in upstream but not locally
- **Modified files** — exist in both but differ
- **Removed files** — exist locally but not in upstream (these are NOT deleted automatically)
3. Present the summary to the user.
### Step 4: Apply Updates
Copy files from the cloned repo over the installed locations:
```bash
CLAUDE_DIR="${HOME}/.claude"
SOURCE_DIR="$TEMP_DIR/repo"
# Main skill
cp -r "$SOURCE_DIR/geo/"* "$CLAUDE_DIR/skills/geo/"
# Sub-skills
for skill_dir in "$SOURCE_DIR/skills"/*/; do
skill_name=$(basename "$skill_dir")
mkdir -p "$CLAUDE_DIR/skills/${skill_name}"
cp -r "$skill_dir"* "$CLAUDE_DIR/skills/${skill_name}/"
done
# Agents
for agent_file in "$SOURCE_DIR/agents/"*.md; do
cp "$agent_file" "$CLAUDE_DIR/agents/"
done
# Scripts
if [ -d "$SOURCE_DIR/scripts" ]; then
cp -r "$SOURCE_DIR/scripts/"* "$CLAUDE_DIR/skills/geo/scripts/"
chmod +x "$CLAUDE_DIR/skills/geo/scripts/"*.py 2>/dev/null || true
fi
# Schema templates
if [ -d "$SOURCE_DIR/schema" ]; then
cp -r "$SOURCE_DIR/schema/"* "$CLAUDE_DIR/skills/geo/schema/"
fi
# Hooks
if [ -d "$SOURCE_DIR/hooks" ] && [ "$(ls -A "$SOURCE_DIR/hooks" 2>/dev/null)" ]; then
mkdir -p "$CLAUDE_DIR/skills/geo/hooks"
cp -r "$SOURCE_DIR/hooks/"* "$CLAUDE_DIR/skills/geo/hooks/"
chmod +x "$CLAUDE_DIR/skills/geo/hooks/"* 2>/dev/null || true
fi
```
### Step 5: Update Python Dependencies
If `requirements.txt` exists in the upstream repo and differs from the installed version:
```bash
python3 -m pip install -r "$SOURCE_DIR/requirements.txt" --quiet
```
Report any failures but do not treat them as fatal.
### Step 6: Clean Up
```bash
rm -rf "$TEMP_DIR"
```
### Step 7: Report Results
Present a summary:
```
GEO-SEO Update Complete
=======================
New files: [count]
Modified files: [count]
Unchanged: [count]
Removed upstream (kept locally): [count]
Dependencies: [updated / unchanged / failed]
```
If there were removed files upstream, list them and suggest the user review whether to delete them manually.
---
## Important Notes
- **Never delete locally installed files** that no longer exist upstream. The user may have customised them. List them and let the user decide.
- **Never modify `~/.claude/settings.json` or `~/.claude/settings.local.json`** — these are user configuration files, not part of the GEO-SEO toolkit.
- **If already up to date** (no diff), report that and skip the copy step.
- **Restart notice:** Remind the user that skill changes take effect in new Claude Code sessions. They should restart their session to use the updated skills.
Related in Ads & Marketing
ads
IncludedMulti-platform paid advertising audit and optimization skill. Analyzes Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, and Apple Ads. 250+ checks with scoring, parallel agents, industry templates, and AI creative generation.
banana
IncludedAI image generation Creative Director powered by Google Gemini Nano Banana models. Use this skill for ANY request involving image creation, editing, visual asset production, or creative direction. Triggers on: generate an image, create a photo, edit this picture, design a logo, make a banner, visual for my anything, and all /banana commands. Handles text-to-image, image editing, multi-turn creative sessions, batch workflows, and brand presets.
rpg-migration-analyzer
IncludedAnalyzes legacy RPG (Report Program Generator) programs from AS/400 and IBM i systems for migration to modern Java applications. Extracts business logic from RPG III/IV/ILE source code, identifies data structures (D-specs), file operations (F-specs), program dependencies (CALLB/CALLP), and converts RPG constructs to Java equivalents. Generates migration reports, complexity estimates, and Java implementation strategies with POJO classes, JPA entities, and service methods. Use when modernizing AS/400 or IBM i legacy systems, analyzing RPG source files (.rpg, .rpgle, .RPGLE), converting RPG to Java, mapping data specifications to Java classes, planning legacy system migration, or when user mentions RPG analysis, Report Program Generator, RPG III/IV/ILE, AS/400 modernization, IBM i migration, packed decimal conversion, or mainframe application rewrite.
brand-library-architect
IncludedBuild a complete brand library for a product — visual asset render pipeline, brand documentation set (BRAND, COPY, MANIFESTO, BIOS, FAQ, GLOSSARY, TONE, PRICING), open-source convention files (README, CONTRIBUTING, SECURITY, CODE_OF_CONDUCT), and a self-contained press kit. This skill should be used when the user asks to "build a brand library / brand kit / press kit / brand assets" for a product, "set up a brand library workflow," "create a positioning manifesto plus visual identity," or any combination of brand documentation + visual asset pipeline. Apply phase-by-phase or run end-to-end. Templates are product-agnostic and use {{TOKEN}} placeholders the skill prompts the user to fill.
writing-tech-post
IncludedAuthors engineering blog posts end-to-end: launch deep-dives, incident postmortems, architecture migrations, performance case studies, tutorials, AI/agent system writeups, security disclosures, and research-to-product translations. Picks the correct archetype, plans the abstraction ladder, enforces an evidence cadence (diagrams, benchmarks, profiles, traces, code, ablations), tunes voice against publisher house styles (Datadog, Vercel, GitHub, AWS, Meta, Cloudflare, Jane Street), and runs a pre-publish gate for narrative momentum and disclosure ethics. Use when drafting a new engineering post, restructuring a draft that feels flat, deciding which evidence form belongs where, validating that depth and product context are balanced, or preparing a postmortem, migration, or performance narrative for external publication. Do not use for API reference documentation, README authoring, marketing copy, release notes, generic SEO content, ghost-written executive thought leadership, or non-engineering long-form essays.
blog-google
IncludedGoogle API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".