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higgsfield-generate

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Generate images/videos via Higgsfield AI. Default: GPT Image 2 for images/design/text, Seedance 2.0 for video, Nano Banana 2/Pro for character/reference image work, Marketing Studio for ads with avatars/products/hooks, settings, plus Soul V2/Cinema/Cast/Location and Kling 3.0. Use when: "generate an image", "make a video", "animate this photo", "image-to-video", "edit/stylize/remix this image", "produce a clip", "create an ad", "make a UGC video", "product demo", "unboxing", "brand video", "presenter video", "import product from URL", "create avatar for ad", or "analyze video virality". Supports image-to-image, image-to-video, references, job/upload IDs, and Marketing Studio. Chain with higgsfield-soul-id for face/identity consistency. Virality Predictor (`brain_activity`) analyzes video virality: hook strength, attention, retention, distraction risk, and creative score. NOT for: Soul Character training (use higgsfield-soul-id), product photoshoots, marketplace listing cards, text/chat/TTS tasks.

Ads & Marketing

What this skill does


# Higgsfield Generate

Submit jobs to any Higgsfield model. Wraps the `higgsfield` CLI. Covers generic image/video gen, Marketing Studio (branded ads, avatars, products, hooks, settings), and, secondarily, Virality Predictor video scoring.

## Step 0 — Bootstrap

Before any other command:

1. If `higgsfield` is not on `$PATH`, install it:
   ```bash
   curl -fsSL https://raw.githubusercontent.com/higgsfield-ai/cli/main/install.sh | sh
   ```
2. If `higgsfield account status` fails with `Session expired` / `Not authenticated`, ask the user to run `higgsfield auth login` (interactive) and wait for confirmation.


## UX Rules

1. Be concise. No raw IDs, no JSON dumps in chat. Print the media URL for generated assets, or the text summary for Virality Predictor.
2. No internal jargon. Don't narrate "calling higgsfield cost", "polling job".
3. Detect the user's language from the first message and reply in it. Technical args (`--aspect_ratio 16:9`) stay English.
4. Don't batch-ask. Pick a sane default model and ask one thing at a time only if genuinely missing.
5. Don't pre-estimate cost or optimize for cheaper models unless the user asks. Prefer the quality default first.
6. Pass `--wait` to `generate create` so the command blocks until done and prints the result URL itself. Avoid the two-step `create` → `wait` pattern.

## Discovery guardrail

When looking for a Higgsfield feature/model, do not rely only on semantic search or CLI `--help`. First run an unfiltered model list, then inspect likely `job_set_type` names. If the user says a model exists but search returns no results, trust that signal and verify with the full model list before answering.

Virality Predictor is exposed as:

- Customer-facing name: Virality Predictor
- Technical `job_set_type`: `brain_activity`
- Category/output: text report. This is video-in/text-out analysis, not a text/chat generation model.
- Input: uploaded video
- Purpose: finished-video hook, attention, retention, and virality analysis

If the user says "analyze this video", "score this ad", "evaluate the hook", or similar, route to `brain_activity` even though it appears under text/analysis models. Classify by task intent and required input, not by output category alone.

## Workflow — generic generation

1. **Pick a model.** Start with the core defaults unless the brief clearly needs a specialist:

   - **GPT Image 2** → default image model for high-fidelity general generation, graphic design, UI, banners, typography, and on-image text.
   - **Seedance 2.0** → default video model for serious motion, cinematic clips, multi-shot work, image-to-video, and 4–15s production-quality output. 12s is valid.
   - **Nano Banana 2/Pro** → default for character, cartoon, stylized, and reference-driven image work; use Pro for harder briefs.
   - **Marketing Studio** → default for ads, UGC, product demos, unboxing, TV spots, presenter videos, and brand/product workflows.

   **Image:**
   - Brand product visual (Pinterest pin, lifestyle, hero banner, ad pack, virtual try-on) → use `higgsfield-product-photoshoot` instead. NOT this skill.
   - Generated product concept / packaging / can / bottle with brand name or label text → GPT Image 2.
   - Branded ad image with avatar + product (Marketing Studio shape) → Marketing Studio Image (see Marketing Studio below)
   - Aesthetic UGC / fashion editorial / lifestyle character → Soul 2.0
   - Cinematic still frame → Soul Cinema
   - Highly characterful creative persona (text-only, distinctive) → Soul Cast
   - Locations / environments / no-people scenes → Soul Location (best in class)
   - Vector illustrations OR face edit + complex scene swap → Seedream 4.5
   - Soul Character (reference id from `higgsfield-soul-id`) → Soul 2.0 for stills, Soul Cinema for cinematic
   - Character or cartoon-style work → Nano Banana 2; step up to Nano Banana Pro on hard cases
   - Fast and cheap iteration → Z Image
   - **Default for everything else → GPT Image 2.** Graphic design, UI, banners, typography, and high-fidelity general generation.

   **Video:**
   - All advertising / commercial / branded ad video → Marketing Studio (see Marketing Studio below)
   - **Default all-purpose serious video (multi-shot, consistent identity, motion-heavy, image-to-video, 4–15s requests) → Seedance 2.0.** SOTA. Do not downgrade to Seedance 1.5 just because its duration enum is easier to read; validate Seedance 2.0 first.
   - Single-plane scene without strong dynamics, cheaper than Seedance 2.0 → Kling 3.0
   - Cheap clean shot without cuts, only when the user asks for cheaper/budget output → Seedance 1.5 Pro
   - Cinema-grade highest fidelity → Cinema Studio Video 3.0
   - Cheap with strong physics, no audio needed → Minimax Hailuo
   - Fast batch / volume → Veo 3.1 Lite

   **Video analysis:**
   - Rate a finished video's hook, virality potential, attention, retention, or distraction risk → Virality Predictor (`brain_activity`). This is a video analysis model that returns a text score/report, not a generated media asset.

   For the actual `--model` ID to pass to `higgsfield generate create`, run `higgsfield model list --json | jq` to map display names to IDs. See `references/model-catalog.md` for the full table.

2. **Pass media inputs straight to flags.** Media flags accept a local file path **or** a UUID. CLI auto-uploads paths and auto-detects job vs upload for UUIDs. No need to pre-upload. Each model declares accepted roles (`image`, `start_image`, `end_image`, `video`, `audio`) — see `references/media-inputs.md`.
3. **Validate quickly.** If unsure of params, run `higgsfield model get <jst> --json` once and pass only what's needed. Validate the preferred model before falling back to an older one. Use schema defaults otherwise. The server returns `adjustments` for non-fatal coercions (e.g. `aspect_ratio=99:99` → closest match) and a structured error for invalid declared-param values.
4. **Submit and wait in one shot.** `higgsfield generate create <jst> [--prompt "..."] [media flags] [param flags] --wait`. Blocks until terminal status and prints the result on stdout. Tunables: `--wait-timeout 20m` (default 10m), `--wait-interval 5s` (default 3s). Virality Predictor does not need a prompt; pass `--video`.
5. **Deliver.** For generated media, send the URL plus a one-line summary (model, duration if video). For Virality Predictor, deliver the scores, business interpretation, and the Open report link. Do not surface `.glb`, `.bin`, or region-table internals in normal chat output.

To inspect or rerun later, `higgsfield generate list --json` and `higgsfield generate get <id> --json` work for retrospection. `higgsfield generate wait <id>` is still available if you ever need to rejoin a job started without `--wait`.

## Media flags

| Flag | Purpose | Models that accept it |
|---|---|---|
| `--image <path-or-id>` | reference image | most image models, `seedance_2_0`, `veo3`, `marketing_studio_video` |
| `--start-image <path-or-id>` | first frame for image-to-video transitions | `kling3_0`, `kling2_6`, `veo3_1`, `seedance_2_0`, `marketing_studio_video` |
| `--end-image <path-or-id>` | last frame for transitions | `kling3_0`, `seedance_2_0`, `marketing_studio_video` |
| `--video <path-or-id>` | reference or analyzed video | `seedance_2_0`, `brain_activity` |
| `--audio <path-or-id>` | reference audio (lipsync, soundtrack match) | `seedance_2_0` (use this, NOT `--generate-audio`) |

Each flag accepts either a local file path (auto-uploaded) or a UUID (upload id from `higgsfield upload create`, or a previous job id). Each model declares its own role set via `MEDIA_ROLES`. See `references/media-inputs.md` for the full table.

## Common params

Flags pass through to model schema. Use `higgsfield model get <jst>` to discover.

```bash
higgsfield generate create gpt_image_2 --prompt "neon city at dusk" --aspect_ratio 16:9 --resolution 2k --wait
higgsfield generate create nano_banana_2 --prompt "anime character concept, expressive
Files: 12
Size: 60.8 KB
Complexity: 66/100
Category: Ads & Marketing

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