hormozi-ad-factory

What this skill does

# Hormozi Ad Factory

A systematic framework for generating 150-750+ unique ad variations from a single product or offer, based on Alex Hormozi's combinatorial ad creation method.

## Core Concept

Ads consist of three modular parts: **Hook**, **Meat**, and **CTA**. Instead of writing one ad at a time, generate each component independently, then combine them:

- 50 Hooks x 3-5 Meats x 1-3 CTAs = **150 to 750 unique ads**

This approach creates massive variety for testing, which is what wins at scale.

## Workflow

Execute the following four steps in order. Before starting, gather context from the user.

### Step 0: Gather Context

Before generating any ad components, ask the user these questions (skip any the user has already answered):

1. **Product/Offer**: What product, service, or offer is being advertised?
2. **Target Audience**: Who is the ideal customer? (demographics, psychographics, pain points)
3. **Platform**: Where will these ads run? (Instagram, YouTube, TikTok, Facebook, LinkedIn, Google)
4. **Format**: Text ads, video scripts, carousel, or a mix?
5. **Existing Assets**: Are there any past ads that performed well? Any organic content with strong engagement?
6. **Competitor References**: Any competitor ads to draw inspiration from?
7. **Unique Mechanism**: What makes this product/approach different from alternatives?
8. **Key Results/Proof**: Specific numbers, testimonials, or case studies available?
9. **Language**: Default to English. For Portuguese-speaking users, generate all content in Portuguese (BR) unless told otherwise.

If the user provides minimal context, infer reasonable defaults and state the assumptions clearly before proceeding.

### Step 1: Generate 50 Hooks

Hooks are the first 1-3 seconds (video) or first line (text) of the ad. They stop the scroll and earn attention. Use these five sourcing methods to create variety:

1. **Winning hooks from previous ads** — Adapt hooks from the user's past high-performing ads.
2. **Hooks from organic content** — Pull hooks from the user's best-performing free content.
3. **Winning hooks from competitors** — Adapt proven hooks from competitor paid ads.
4. **Hooks from competitors' organic content** — Pull hooks from competitor top free content.
5. **Platform ad libraries** — Use hooks found in Facebook Ad Library, TikTok Creative Center, etc.

Distribute the 50 hooks across **awareness levels** to cover different audience segments:

| Level | Description | Hook Style |
|-------|-------------|------------|
| Unaware | Does not know they have a problem | Pattern interrupt, curiosity, shock |
| Problem-Aware | Knows the problem, not the solution | Call out the pain, frustration, desire |
| Solution-Aware | Knows solutions exist, has not chosen one | Compare approaches, reveal flaws in alternatives |
| Product-Aware | Knows the product, has not bought | Overcome objections, social proof, urgency |
| Most Aware | Knows the product well, needs a push | Deals, bonuses, scarcity, direct offer |

Default to a balanced spread (~10 hooks per level) unless the user specifies a focus.

For hook formula templates and examples, read `references/hook-formulas.md`.

### Step 2: Generate 3-5 Meats

The meat is the body of the ad — it educates the audience on the offer, the product, the solution, or the problem. Generate one meat per format:

1. **Demonstration** — Show the product/service in action. Best for product-aware audiences.
2. **Testimonial** — Let customers tell the story. Best for solution-aware and product-aware audiences.
3. **Educational** — Teach something valuable. Best for problem-aware and solution-aware audiences.
4. **Story** — Tell a narrative (founder story, customer journey, transformation). Best for unaware and problem-aware audiences.
5. **Faceless** — Text on screen, voiceover, b-roll, or screen recordings. Best for scaling without personal brand dependency.

Each meat must be self-contained and work with any hook and any CTA.

For detailed meat structures and length guidelines, read `references/meat-formats.md`.

### Step 3: Generate 1-3 CTAs

The CTA tells the viewer exactly what to do next. A strong CTA includes up to five elements:

1. **What to do** — The specific action (click, comment, DM, sign up, buy)
2. **How to do it** — The mechanic (click the link below, comment "X", tap the button)
3. **What they get** — The immediate result of taking action
4. **Why now** — Urgency or scarcity element
5. **Risk reversal** — Remove the fear (free trial, money-back, no commitment)

Not every CTA needs all five, but the best ones cover most of them.

For CTA templates and examples, read `references/cta-templates.md`.

### Step 4: Assemble the Combinations

After generating all components, combine them into a matrix. Present the output as:

1. **Summary table** showing total combinations (Hooks x Meats x CTAs)
2. **Top 10-15 "golden" combinations** — the ones most likely to perform well based on audience-message fit, with rationale for each
3. **Full component library** organized by type, for the user to mix and match

For the full output format template, read `assets/output-template.md`.

## Platform Adaptation

Adapt the format of each component based on the target platform:

| Platform | Hook | Meat | CTA |
|----------|------|------|-----|
| **Video ads** (TikTok, YouTube, Reels) | Opening line/scene (1-3s) | Script section with visual directions (15-45s) | Closing sequence with on-screen text |
| **Text/copy ads** (Facebook, LinkedIn) | Headline or opening line | Body copy paragraphs (3-8 sentences) | Closing paragraph with link |
| **Carousel ads** (Instagram, LinkedIn) | Slide 1 | Slides 2-8 | Last slide |
| **Short-form** (Twitter/X, Stories) | Single punchy line | 1-3 sentences max | Inline CTA |

## Error Handling

- **User provides no product info**: Do not generate ads. Ask for at minimum: product name, what it does, and who it is for.
- **Vague audience**: Generate hooks for all five awareness levels with a balanced spread and note the assumption.
- **Too many platforms**: Generate a single platform-agnostic set first, then offer to adapt for specific platforms.
- **User wants fewer than 50 hooks**: Adjust proportionally but maintain the awareness-level distribution.
- **User wants full ads, not components**: Generate the components first, then assemble the top 15 golden combinations as complete ready-to-use ads.

## Examples

### Example 1: SaaS Product

**User**: "Generate ads for my project management tool aimed at remote teams."

**Process**:
1. Clarify: pricing, key differentiator, existing testimonials, platform
2. Generate 50 hooks across awareness levels (e.g., "Your remote team is wasting 5 hours/week in status meetings" for problem-aware)
3. Generate 4 meats: demo walkthrough, customer testimonial, educational ("3 signs your PM tool is slowing you down"), founder story
4. Generate 2 CTAs: free trial (risk reversal) + limited-time discount (urgency)
5. Assemble 400 combinations, highlight top 15 golden ads

### Example 2: Physical Product (Portuguese)

**User**: "Crie anuncios para meu curso de culinaria online para iniciantes."

**Process**:
1. All content generated in Portuguese (BR)
2. Hooks adapted for cooking/education audience awareness levels
3. Meats include: demo (cooking a recipe), testimonial (student transformation), educational (common beginner mistakes)
4. CTAs include engagement ("Comente RECEITA") and direct ("Clique no link da bio")
5. Golden combinations prioritize video format for Instagram/TikTok

### Example 3: Minimal Context

**User**: "I need some ad ideas for my coaching business."

**Process**:
1. Ask: What type of coaching? Who is the target client? What platform? What is the offer/price point?
2. Wait for answers before generating
3. If user says "just give me something," state assumptions explicitly and proceed with a general framework