marketing-ideas

What this skill does

# Marketing Ideas for SaaS

## Overview

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas: ask about their product, audience, and current stage if not clear, suggest 3-5 most relevant ideas based on their context, provide implementation details for chosen ideas, and consider their resources (time, budget, team size).

## Instructions

### Ideas by Category (Quick Reference)

| Category | Ideas | Examples |
|----------|-------|----------|
| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
| Email | 45-53 | Founder emails, Onboarding sequences, Win-back |
| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
| PR & Media | 73-76 | Press coverage, Documentaries |
| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
| International | 131-132 | Expansion, Price localization |
| Developer | 133-136 | DevRel, Certifications |
| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |

**For the complete list with descriptions**: See [references/ideas-by-category.md](references/ideas-by-category.md)

### Recommendations by Stage

**Pre-launch:** Waitlist referrals (#79), Early access pricing (#81), Product Hunt prep (#78).

**Early stage:** Content & SEO (#1-10), Community (#35), Founder-led sales (#47).

**Growth stage:** Paid acquisition (#23-34), Partnerships (#54-64), Events (#65-72).

**Scale:** Brand campaigns, International (#131-132), Media acquisitions (#73).

### Recommendations by Budget

**Free:** Content & SEO, Community building, Social media, Comment marketing.

**Low budget:** Targeted ads, Sponsorships, Free tools.

**Medium budget:** Events, Partnerships, PR.

**High budget:** Acquisitions, Conferences, Brand campaigns.

### Recommendations by Timeline

**Quick wins:** Ads, email, social posts.

**Medium-term:** Content, SEO, community.

**Long-term:** Brand, thought leadership, platform effects.

### Top Ideas by Use Case

**Need Leads Fast:** Google Ads (#31) for high-intent search, LinkedIn Ads (#28) for B2B targeting, Engineering as Marketing (#15) for free tool lead gen.

**Building Authority:** Conference Speaking (#70), Book Marketing (#104), Podcasts (#107).

**Low Budget Growth:** Easy Keyword Ranking (#1), Reddit Marketing (#38), Comment Marketing (#44).

**Product-Led Growth:** Viral Loops (#93), Powered By Marketing (#87), In-App Upsells (#91).

**Enterprise Sales:** Investor Marketing (#133), Expert Networks (#57), Conference Sponsorship (#72).

### Output Format

When recommending ideas, provide for each:

- **Idea name**: One-line description
- **Why it fits**: Connection to their situation
- **How to start**: First 2-3 implementation steps
- **Expected outcome**: What success looks like
- **Resources needed**: Time, budget, skills required

## Examples

### Example 1: Early-Stage Developer Tool Marketing

**User prompt:** "We just launched a CLI tool for database migrations. Two founders, no marketing budget, 200 GitHub stars. How should we market this?"

The agent will recommend 4 targeted ideas: (1) Easy Keyword Ranking (#1) -- write comparison articles like "Flyway vs Liquibase vs [Your Tool]" targeting long-tail developer search queries, (2) Reddit Marketing (#38) -- share genuine value in r/devops, r/database, and r/programming by helping with migration questions and naturally mentioning the tool, (3) Comment Marketing (#44) -- find Stack Overflow questions about database migration pain points and provide helpful answers linking to the tool, and (4) Engineering as Marketing (#15) -- build a free "migration complexity calculator" that estimates effort for a database migration and captures leads. For each it will outline the first 2-3 steps, expected timeline, and success metrics.

### Example 2: Scaling a B2B SaaS with Budget

**User prompt:** "We're a $2M ARR HR tech platform. We have $15K/month marketing budget, a content marketer, and 3,000 email subscribers. What should we prioritize for the next quarter?"

The agent will recommend a tiered approach: allocate $8K to LinkedIn Ads (#28) targeting HR Directors at 200-2000 employee companies with a free ROI calculator lead magnet, $4K to Conference Sponsorship (#72) at two mid-tier HR conferences for brand presence and lead scanning, and $3K to Integration Marketing (#60) by building and co-marketing integrations with complementary tools like BambooHR and Greenhouse. It will also recommend the content marketer focus on Comparison Pages (#11) for "alternative to [competitor]" SEO traffic and an Onboarding Email Sequence (#48) to nurture the 3,000 subscribers toward demo requests.

## Guidelines

- Always ask about stage, budget, and team size before recommending ideas. A solo founder needs different tactics than a growth-stage team with $50K/month.
- Recommend 3-5 ideas maximum per conversation. Too many options cause decision paralysis.
- Prioritize ideas that compound over time (content, SEO, community) over one-shot tactics (giveaways, lifetime deals) for long-term growth.
- Match ideas to existing strengths. A founder who writes well should lean into content; a founder with a strong network should lean into partnerships.
- Be specific about first steps. "Do content marketing" is not helpful; "Write a comparison post targeting 'Airtable vs Notion for project management'" is helpful.
- Consider the complete funnel. Driving traffic without conversion optimization wastes budget.
- Reference the full ideas list in references/ideas-by-category.md when users want to browse all options.