media-kit-page-generator

What this skill does

# Pages: Media Kit

Guides media kit and press page content, structure, and accessibility for journalists. Media kits provide self-service brand assets; consistent presentation builds trust (companies with strong guidelines are 20% more valuable). **Distinct from press-coverage-page-generator**: Media kit = assets for journalists; press coverage = aggregation of third-party mentions for visitor trust.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for company story, metrics, key messages, and Section 12 (Visual Identity).

Identify:
1. **Audience**: Journalists, bloggers, analysts
2. **Update frequency**: Before launches, events, announcements
3. **Assets**: Logos, brand guidelines, favicon, photos, videos

## Best Practices

### Essential Elements

**Evergreen content:**
- Company overview (background, mission, origin)
- Key team bios and headshots
- High-res logos (multiple sizes, light/dark backgrounds, transparent PNG)
- Brand guidelines document (typography, colors, logo usage)
- Key statistics (customers, growth, metrics)

**Regularly updated:**
- Recent press releases
- Product photos and video clips
- Link to press coverage page (or "As Seen In" section) for media mentions
- Contact for press inquiries

**Note**: Press coverage (third-party mentions) is often a separate page or section. See **press-coverage-page-generator** for aggregating "As Seen In" / "In the News" content.

### Logo Assets (per Alignify-style media kit)

| Asset | Format | Use |
|-------|--------|-----|
| **Main logo** | PNG, SVG; light and dark bg | Primary branding |
| **Icon** | PNG; light and dark bg | Favicon, social, compact use |
| **Brand pattern** | PNG | Visual identity element |
| **Brand guidelines** | PDF or PNG | Typography, colors, usage rules |

### Usage Guidelines

**Allowed**: Media coverage, blog posts, social sharing, product comparisons, educational use. Assets free to download without additional authorization.

**Requirements**: Maintain logo proportions and colors; ensure adequate white space; do not use in contexts that harm brand. For commercial or special use, contact for authorization.

### Media Assets

| Asset | Format |
|-------|--------|
| **Logos** | PNG (transparent), SVG; horizontal and square |
| **Photos** | High-res; horizontal for web, square for social |
| **Videos** | Product demos, interviews |
| **Credits** | Photo credits, usage rights |

### Structure

- **Dedicated page**: Press/Media section on website
- **Self-service**: Journalists find what they need without emailing
- **Concise**: 3-4 pages typical; each element adds value
- **Downloadable**: ZIP or individual asset downloads

### Timing

- **Update before**: Launches, events, announcements
- **Keep current**: Stale info damages credibility

### Placement

- **Discoverable**: Link in footer, About, or dedicated Press section
- **Clear label**: "Press," "Media Kit," "For Journalists"

## Output Format

- **Structure** outline
- **Asset** checklist (logos, brand guidelines, favicon, photos, bios)
- **Copy** for company overview
- **Usage guidelines** (allowed, requirements)
- **Contact** for press inquiries
- **SEO**: Often noindex; or index for "company name press" queries

## Related Skills

- **press-coverage-page-generator**: Aggregation of third-party coverage ("As Seen In"); media kit can link to it; distinct (media kit = assets for journalists; press coverage = social proof for visitors)
- **about-page-generator**: Media kit extends About for press
- **contact-page-generator**: Press contact info
- **customer-stories-page-generator**: Press may reference case studies
- **logo-generator**: Logo assets, placement rules; media kit hosts logo files
- **favicon-generator**: Favicon for browser/app; media kit can link or include
- **brand-visual-generator**: Typography, colors, spacing; brand guidelines document
- **indexing**: noindex vs. index for press page
- **directory-submission**: Media kit required for Product Hunt and directory submissions