paid-ad-copy-writer

What this skill does

# Paid Ad Copy Writer

Write paid ad copy for affiliate offers — Facebook Ads, Google Search Ads, Google Display Ads, TikTok Ads, and Pinterest Ads. Each output includes multiple ad variants, targeting suggestions, compliance notes, and campaign setup guidance. Output is platform-formatted ad copy ready to deploy.

## Stage

S7: Automation — When organic content proves profitable, paid ads let you scale 10x faster. But affiliate ad copy has unique constraints: platform policies around affiliate links, FTC disclosure requirements, and the need to drive clicks to a landing page (not direct-link). This skill writes compliant, high-converting ad copy for each platform.

## When to Use

- User wants to run paid traffic to affiliate offers
- User says "write ad copy", "Facebook ad", "Google Ads", "TikTok ad"
- User wants to scale a profitable organic campaign with paid media
- User has a landing page (from S4) and wants ads driving traffic to it
- User wants multiple ad variants for testing
- Chaining from S4 (landing page) → write ads pointing to the landing page

## Input Schema

```yaml
product:
  name: string                 # REQUIRED — product name
  description: string          # OPTIONAL — one-line product description
  reward_value: string         # OPTIONAL — commission info
  url: string                  # OPTIONAL — product URL (for research)
  key_benefits: string[]       # OPTIONAL — top 3 benefits

platform: string               # REQUIRED — "facebook" | "google_search" | "google_display"
                               # | "tiktok" | "pinterest"

audience:
  description: string          # REQUIRED — target audience
  pain_points: string[]        # OPTIONAL — problems the audience has
  demographics: string         # OPTIONAL — age, gender, interests

budget: string                 # OPTIONAL — daily/monthly budget (e.g., "$20/day")

landing_url: string            # OPTIONAL — destination URL (from S4 or a bridge page)
                               # Note: most platforms don't allow direct affiliate links
```

**Chaining context**: If S1 product data exists, pull name, benefits, commission. If S4 landing page was created, use its URL as `landing_url`.

## Workflow

### Step 1: Analyze Product and Audience

Gather product info and audience details. If `key_benefits` is not provided, infer from product name and description using training knowledge.

Identify:
- Primary value proposition
- Emotional triggers for the audience
- Competitive angle (what makes this product different)

### Step 2: Select Ad Format

Each platform has specific formats:

**Facebook Ads**:
- Primary text (125 chars above fold, 500+ total)
- Headline (40 chars)
- Description (30 chars)
- CTA button (from predefined list)

**Google Search Ads**:
- Headlines (3 × 30 chars)
- Descriptions (2 × 90 chars)
- Sitelink extensions (4 × 25 chars + 35 char descriptions)

**Google Display Ads**:
- Short headline (30 chars)
- Long headline (90 chars)
- Description (90 chars)
- Business name

**TikTok Ads**:
- Video script (15-30 seconds)
- Hook (first 3 seconds)
- CTA overlay text
- Ad text (100 chars)

**Pinterest Ads**:
- Pin title (100 chars)
- Pin description (500 chars)
- Image text suggestions

### Step 3: Write Ad Variants

Create 3-5 variants per platform, each testing a different angle:
- **Pain Point**: Lead with the problem
- **Benefit**: Lead with the outcome
- **Social Proof**: Lead with results/numbers
- **Curiosity**: Lead with an intriguing question or statement
- **Urgency**: Lead with a time-sensitive offer (only if real)

### Step 4: Add Compliance Notes

Per platform:
- **Facebook**: "Paid Partnership" label if required. No misleading claims. Landing page must match ad claims. Affiliate links may be flagged — use a bridge/landing page.
- **Google**: Ad must match landing page content. No superlative claims without proof. Affiliate disclaimer on landing page required. Follow Google Ads affiliate policies.
- **TikTok**: #ad or Paid Partnership toggle. No medical/financial advice. Must feel native to platform.
- **Pinterest**: Disclosures in pin description. Must link to content page, not direct affiliate link.

### Step 5: Suggest Targeting

Recommend targeting parameters:
- Interest-based audiences
- Lookalike audiences (if pixel data exists)
- Keyword targeting (Google)
- Demographic filters

### Step 6: Budget Allocation

If budget is provided, suggest:
- Daily spend per variant (for A/B testing phase)
- When to kill underperformers (after 500+ impressions with <0.5% CTR)
- When to scale winners (after 3+ days of profitable ROAS)

### Step 7: Self-Validation

Before presenting output, verify:

- [ ] 3-5 ad variants generated per platform
- [ ] Character counts within platform limits (Google: 30/90 headline/description, Facebook: 40/125/27000)
- [ ] No prohibited claims (income guarantees, before/after without evidence)
- [ ] CTA uses platform-native action verbs
- [ ] Test budget recommendation is realistic ($5-20/day per variant)

If any check fails, fix the output before delivering. Do not flag the checklist to the user — just ensure the output passes.

## Output Schema

```yaml
output_schema_version: "1.0.0"  # Semver — bump major on breaking changes
campaign:
  product: string
  platform: string
  num_variants: number
  landing_url: string

variants:
  - label: string              # "Variant A: Pain Point", etc.
    angle: string              # the approach used
    copy:
      headline: string         # or headlines[] for Google
      description: string      # or descriptions[] for Google
      primary_text: string     # Facebook only
      cta: string
      video_script: string     # TikTok only
    character_counts: object   # per field

compliance:
  notes: string[]              # platform-specific requirements
  warnings: string[]           # things that might get the ad rejected

targeting:
  interests: string[]
  demographics: string
  keywords: string[]           # Google only

budget_suggestion:
  test_phase: string           # e.g., "$10/day per variant for 5 days"
  scale_phase: string          # e.g., "Increase winning variant to $50/day"
  kill_criteria: string        # when to stop a variant
```

## Output Format

1. **Campaign Overview** — product, platform, landing URL
2. **Ad Variants** — each variant with full copy in platform format
3. **Compliance Checklist** — platform-specific requirements and warnings
4. **Targeting Suggestions** — interests, demographics, keywords
5. **Budget Guide** — test and scale strategy

## Error Handling

- **No landing URL**: "Most ad platforms don't allow direct affiliate links. I recommend creating a landing page first with S4 (landing-page-creator) and using that as your ad destination."
- **Unknown platform**: "I support Facebook, Google Search, Google Display, TikTok, and Pinterest ads. Which platform would you like ad copy for?"
- **Product with strict ad policies (supplements, finance)**: "This product category has strict advertising policies on [platform]. I'll write compliant copy, but review your ad account's specific restrictions before publishing. Avoid health/income claims."

## Examples

### Example 1: Facebook ad for SaaS product

**User**: "Write Facebook ads for HeyGen targeting content creators. My landing page is example.com/heygen-review"
**Action**: 3 variants. Variant A (pain point): "Spending hours editing videos? HeyGen creates professional AI videos in minutes." Variant B (benefit): "Create studio-quality videos without a camera. 50+ AI avatars, any language." Variant C (social proof): "10,000+ creators switched to HeyGen. Here's why." Each with headline, description, CTA. Include Facebook compliance notes.

### Example 2: Google Search ads

**User**: "Google Search ads for Semrush targeting 'best SEO tools'"
**Action**: 5 headline + 2 description combinations. H1: "Best SEO Tool for 2026" (30 chars). H2: "Try Semrush Free Today" (22 chars). H3: "Trusted by 10M+ Marketers" (25 chars