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reddit-ads

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Reddit Ads API - campaigns, targeting, conversions, agentic optimization

Ads & Marketing

What this skill does


# Reddit Ads API Skill


**Purpose:** Automate Reddit advertising campaigns using the Reddit Ads API. Create, manage, and optimize campaigns, ad groups, and ads programmatically.

---

## API Overview

```
┌─────────────────────────────────────────────────────────────────┐
│  REDDIT ADS API HIERARCHY                                        │
│  ─────────────────────────────────────────────────────────────  │
│                                                                 │
│  Account                                                        │
│    └── Campaign (objective, budget, schedule)                   │
│         └── Ad Group (targeting, bidding, placement)            │
│              └── Ad (creative, headline, CTA)                   │
│                                                                 │
│  + Custom Audiences (customer lists, lookalikes)                │
│  + Conversions API (track events server-side)                   │
├─────────────────────────────────────────────────────────────────┤
│  BASE URL: https://ads-api.reddit.com/api/v2.0                  │
│  DOCS: https://ads-api.reddit.com/docs/                         │
│  RATE LIMIT: 1 request per second                               │
│  AUTH: OAuth 2.0 with Bearer token                              │
└─────────────────────────────────────────────────────────────────┘
```

---

## Authentication

### Step 1: Create Reddit Developer App

1. Go to https://www.reddit.com/prefs/apps/
2. Click "Create App" or "Create Another App"
3. Fill in:
   - **Name:** Your app name
   - **Type:** Select `script` for server-side automation
   - **Redirect URI:** Your callback URL (e.g., `https://yourapp.com/callback`)
4. Note your **Client ID** (under app name) and **Client Secret**

### Step 2: Authorization Flow

```javascript
// Node.js OAuth2 flow
const REDDIT_CLIENT_ID = process.env.REDDIT_ADS_CLIENT_ID;
const REDDIT_CLIENT_SECRET = process.env.REDDIT_ADS_CLIENT_SECRET;
const REDIRECT_URI = 'https://yourapp.com/callback';

// Step 1: Generate authorization URL
function getAuthorizationUrl(state) {
  const scopes = 'adsread,adsedit,history';
  return `https://www.reddit.com/api/v1/authorize?` +
    `client_id=${REDDIT_CLIENT_ID}` +
    `&response_type=code` +
    `&state=${state}` +
    `&redirect_uri=${encodeURIComponent(REDIRECT_URI)}` +
    `&duration=permanent` +
    `&scope=${scopes}`;
}

// Step 2: Exchange code for tokens
async function getAccessToken(authorizationCode) {
  const credentials = Buffer.from(
    `${REDDIT_CLIENT_ID}:${REDDIT_CLIENT_SECRET}`
  ).toString('base64');

  const response = await fetch('https://www.reddit.com/api/v1/access_token', {
    method: 'POST',
    headers: {
      'Authorization': `Basic ${credentials}`,
      'Content-Type': 'application/x-www-form-urlencoded',
      'User-Agent': 'YourApp/1.0.0'
    },
    body: new URLSearchParams({
      grant_type: 'authorization_code',
      code: authorizationCode,
      redirect_uri: REDIRECT_URI
    })
  });

  return response.json();
  // Returns: { access_token, refresh_token, expires_in, scope }
}

// Step 3: Refresh token when expired
async function refreshAccessToken(refreshToken) {
  const credentials = Buffer.from(
    `${REDDIT_CLIENT_ID}:${REDDIT_CLIENT_SECRET}`
  ).toString('base64');

  const response = await fetch('https://www.reddit.com/api/v1/access_token', {
    method: 'POST',
    headers: {
      'Authorization': `Basic ${credentials}`,
      'Content-Type': 'application/x-www-form-urlencoded',
      'User-Agent': 'YourApp/1.0.0'
    },
    body: new URLSearchParams({
      grant_type: 'refresh_token',
      refresh_token: refreshToken
    })
  });

  return response.json();
}
```

### Python OAuth2 Flow

```python
import requests
import base64
import os

REDDIT_CLIENT_ID = os.environ['REDDIT_ADS_CLIENT_ID']
REDDIT_CLIENT_SECRET = os.environ['REDDIT_ADS_CLIENT_SECRET']
REDIRECT_URI = 'https://yourapp.com/callback'
USER_AGENT = 'YourApp/1.0.0'

def get_authorization_url(state: str) -> str:
    """Generate OAuth authorization URL."""
    scopes = 'adsread,adsedit,history'
    return (
        f"https://www.reddit.com/api/v1/authorize?"
        f"client_id={REDDIT_CLIENT_ID}"
        f"&response_type=code"
        f"&state={state}"
        f"&redirect_uri={REDIRECT_URI}"
        f"&duration=permanent"
        f"&scope={scopes}"
    )

def get_access_token(authorization_code: str) -> dict:
    """Exchange authorization code for access token."""
    credentials = base64.b64encode(
        f"{REDDIT_CLIENT_ID}:{REDDIT_CLIENT_SECRET}".encode()
    ).decode()

    response = requests.post(
        'https://www.reddit.com/api/v1/access_token',
        headers={
            'Authorization': f'Basic {credentials}',
            'User-Agent': USER_AGENT
        },
        data={
            'grant_type': 'authorization_code',
            'code': authorization_code,
            'redirect_uri': REDIRECT_URI
        }
    )
    return response.json()

def refresh_access_token(refresh_token: str) -> dict:
    """Refresh expired access token."""
    credentials = base64.b64encode(
        f"{REDDIT_CLIENT_ID}:{REDDIT_CLIENT_SECRET}".encode()
    ).decode()

    response = requests.post(
        'https://www.reddit.com/api/v1/access_token',
        headers={
            'Authorization': f'Basic {credentials}',
            'User-Agent': USER_AGENT
        },
        data={
            'grant_type': 'refresh_token',
            'refresh_token': refresh_token
        }
    )
    return response.json()
```

### Required Scopes

| Scope | Access Level |
|-------|--------------|
| `adsread` | Read campaigns, ad groups, ads, reports |
| `adsedit` | Create/update campaigns, ad groups, ads |
| `history` | Access account history |

---

## Reddit Ads Client

### Node.js Client

```typescript
// lib/reddit-ads-client.ts
interface RedditAdsConfig {
  accessToken: string;
  accountId: string;
}

class RedditAdsClient {
  private baseUrl = 'https://ads-api.reddit.com/api/v2.0';
  private accessToken: string;
  private accountId: string;

  constructor(config: RedditAdsConfig) {
    this.accessToken = config.accessToken;
    this.accountId = config.accountId;
  }

  private async request<T>(
    method: string,
    endpoint: string,
    body?: object
  ): Promise<T> {
    const url = `${this.baseUrl}${endpoint}`;

    const response = await fetch(url, {
      method,
      headers: {
        'Authorization': `Bearer ${this.accessToken}`,
        'Content-Type': 'application/json',
        'User-Agent': 'YourApp/1.0.0'
      },
      body: body ? JSON.stringify(body) : undefined
    });

    if (!response.ok) {
      const error = await response.json();
      throw new Error(`Reddit Ads API Error: ${JSON.stringify(error)}`);
    }

    return response.json();
  }

  // Account
  async getAccount() {
    return this.request('GET', `/accounts/${this.accountId}`);
  }

  // Campaigns
  async getCampaigns() {
    return this.request('GET', `/accounts/${this.accountId}/campaigns`);
  }

  async getCampaign(campaignId: string) {
    return this.request('GET', `/accounts/${this.accountId}/campaigns/${campaignId}`);
  }

  async createCampaign(campaign: CampaignCreate) {
    return this.request('POST', `/accounts/${this.accountId}/campaigns`, campaign);
  }

  async updateCampaign(campaignId: string, updates: Partial<CampaignCreate>) {
    return this.request('PUT', `/accounts/${this.accountId}/campaigns/${campaignId}`, updates);
  }

  // Ad Groups
  async getAdGroups(campaignId?: string) {
    const endpoint = campaignId
      ? `/accounts/${this.accountId}/campaigns/${campaignId}/ad_groups`
      : `/accounts/${this.accountId}/ad_groups`;
    return this.request('GET', endpoint);
  }

  async getAdGroup(adGroupId: string) {
    return this.request('GET', `/accounts/${this.accountId}/ad_groups/${adGroupId}`);
  }

  async createAdGroup(adGroup: AdGroupCreate) {
    return this.request('POST', `/accounts/${this.accountId}/ad_group

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