reddit-ads
Reddit Ads API - campaigns, targeting, conversions, agentic optimization
What this skill does
# Reddit Ads API Skill
**Purpose:** Automate Reddit advertising campaigns using the Reddit Ads API. Create, manage, and optimize campaigns, ad groups, and ads programmatically.
---
## API Overview
```
┌─────────────────────────────────────────────────────────────────┐
│ REDDIT ADS API HIERARCHY │
│ ───────────────────────────────────────────────────────────── │
│ │
│ Account │
│ └── Campaign (objective, budget, schedule) │
│ └── Ad Group (targeting, bidding, placement) │
│ └── Ad (creative, headline, CTA) │
│ │
│ + Custom Audiences (customer lists, lookalikes) │
│ + Conversions API (track events server-side) │
├─────────────────────────────────────────────────────────────────┤
│ BASE URL: https://ads-api.reddit.com/api/v2.0 │
│ DOCS: https://ads-api.reddit.com/docs/ │
│ RATE LIMIT: 1 request per second │
│ AUTH: OAuth 2.0 with Bearer token │
└─────────────────────────────────────────────────────────────────┘
```
---
## Authentication
### Step 1: Create Reddit Developer App
1. Go to https://www.reddit.com/prefs/apps/
2. Click "Create App" or "Create Another App"
3. Fill in:
- **Name:** Your app name
- **Type:** Select `script` for server-side automation
- **Redirect URI:** Your callback URL (e.g., `https://yourapp.com/callback`)
4. Note your **Client ID** (under app name) and **Client Secret**
### Step 2: Authorization Flow
```javascript
// Node.js OAuth2 flow
const REDDIT_CLIENT_ID = process.env.REDDIT_ADS_CLIENT_ID;
const REDDIT_CLIENT_SECRET = process.env.REDDIT_ADS_CLIENT_SECRET;
const REDIRECT_URI = 'https://yourapp.com/callback';
// Step 1: Generate authorization URL
function getAuthorizationUrl(state) {
const scopes = 'adsread,adsedit,history';
return `https://www.reddit.com/api/v1/authorize?` +
`client_id=${REDDIT_CLIENT_ID}` +
`&response_type=code` +
`&state=${state}` +
`&redirect_uri=${encodeURIComponent(REDIRECT_URI)}` +
`&duration=permanent` +
`&scope=${scopes}`;
}
// Step 2: Exchange code for tokens
async function getAccessToken(authorizationCode) {
const credentials = Buffer.from(
`${REDDIT_CLIENT_ID}:${REDDIT_CLIENT_SECRET}`
).toString('base64');
const response = await fetch('https://www.reddit.com/api/v1/access_token', {
method: 'POST',
headers: {
'Authorization': `Basic ${credentials}`,
'Content-Type': 'application/x-www-form-urlencoded',
'User-Agent': 'YourApp/1.0.0'
},
body: new URLSearchParams({
grant_type: 'authorization_code',
code: authorizationCode,
redirect_uri: REDIRECT_URI
})
});
return response.json();
// Returns: { access_token, refresh_token, expires_in, scope }
}
// Step 3: Refresh token when expired
async function refreshAccessToken(refreshToken) {
const credentials = Buffer.from(
`${REDDIT_CLIENT_ID}:${REDDIT_CLIENT_SECRET}`
).toString('base64');
const response = await fetch('https://www.reddit.com/api/v1/access_token', {
method: 'POST',
headers: {
'Authorization': `Basic ${credentials}`,
'Content-Type': 'application/x-www-form-urlencoded',
'User-Agent': 'YourApp/1.0.0'
},
body: new URLSearchParams({
grant_type: 'refresh_token',
refresh_token: refreshToken
})
});
return response.json();
}
```
### Python OAuth2 Flow
```python
import requests
import base64
import os
REDDIT_CLIENT_ID = os.environ['REDDIT_ADS_CLIENT_ID']
REDDIT_CLIENT_SECRET = os.environ['REDDIT_ADS_CLIENT_SECRET']
REDIRECT_URI = 'https://yourapp.com/callback'
USER_AGENT = 'YourApp/1.0.0'
def get_authorization_url(state: str) -> str:
"""Generate OAuth authorization URL."""
scopes = 'adsread,adsedit,history'
return (
f"https://www.reddit.com/api/v1/authorize?"
f"client_id={REDDIT_CLIENT_ID}"
f"&response_type=code"
f"&state={state}"
f"&redirect_uri={REDIRECT_URI}"
f"&duration=permanent"
f"&scope={scopes}"
)
def get_access_token(authorization_code: str) -> dict:
"""Exchange authorization code for access token."""
credentials = base64.b64encode(
f"{REDDIT_CLIENT_ID}:{REDDIT_CLIENT_SECRET}".encode()
).decode()
response = requests.post(
'https://www.reddit.com/api/v1/access_token',
headers={
'Authorization': f'Basic {credentials}',
'User-Agent': USER_AGENT
},
data={
'grant_type': 'authorization_code',
'code': authorization_code,
'redirect_uri': REDIRECT_URI
}
)
return response.json()
def refresh_access_token(refresh_token: str) -> dict:
"""Refresh expired access token."""
credentials = base64.b64encode(
f"{REDDIT_CLIENT_ID}:{REDDIT_CLIENT_SECRET}".encode()
).decode()
response = requests.post(
'https://www.reddit.com/api/v1/access_token',
headers={
'Authorization': f'Basic {credentials}',
'User-Agent': USER_AGENT
},
data={
'grant_type': 'refresh_token',
'refresh_token': refresh_token
}
)
return response.json()
```
### Required Scopes
| Scope | Access Level |
|-------|--------------|
| `adsread` | Read campaigns, ad groups, ads, reports |
| `adsedit` | Create/update campaigns, ad groups, ads |
| `history` | Access account history |
---
## Reddit Ads Client
### Node.js Client
```typescript
// lib/reddit-ads-client.ts
interface RedditAdsConfig {
accessToken: string;
accountId: string;
}
class RedditAdsClient {
private baseUrl = 'https://ads-api.reddit.com/api/v2.0';
private accessToken: string;
private accountId: string;
constructor(config: RedditAdsConfig) {
this.accessToken = config.accessToken;
this.accountId = config.accountId;
}
private async request<T>(
method: string,
endpoint: string,
body?: object
): Promise<T> {
const url = `${this.baseUrl}${endpoint}`;
const response = await fetch(url, {
method,
headers: {
'Authorization': `Bearer ${this.accessToken}`,
'Content-Type': 'application/json',
'User-Agent': 'YourApp/1.0.0'
},
body: body ? JSON.stringify(body) : undefined
});
if (!response.ok) {
const error = await response.json();
throw new Error(`Reddit Ads API Error: ${JSON.stringify(error)}`);
}
return response.json();
}
// Account
async getAccount() {
return this.request('GET', `/accounts/${this.accountId}`);
}
// Campaigns
async getCampaigns() {
return this.request('GET', `/accounts/${this.accountId}/campaigns`);
}
async getCampaign(campaignId: string) {
return this.request('GET', `/accounts/${this.accountId}/campaigns/${campaignId}`);
}
async createCampaign(campaign: CampaignCreate) {
return this.request('POST', `/accounts/${this.accountId}/campaigns`, campaign);
}
async updateCampaign(campaignId: string, updates: Partial<CampaignCreate>) {
return this.request('PUT', `/accounts/${this.accountId}/campaigns/${campaignId}`, updates);
}
// Ad Groups
async getAdGroups(campaignId?: string) {
const endpoint = campaignId
? `/accounts/${this.accountId}/campaigns/${campaignId}/ad_groups`
: `/accounts/${this.accountId}/ad_groups`;
return this.request('GET', endpoint);
}
async getAdGroup(adGroupId: string) {
return this.request('GET', `/accounts/${this.accountId}/ad_groups/${adGroupId}`);
}
async createAdGroup(adGroup: AdGroupCreate) {
return this.request('POST', `/accounts/${this.accountId}/ad_groupRelated in Ads & Marketing
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