sales-ai-visibility

What this skill does

# AI Visibility Monitoring Strategy

Helps the user monitor and improve what AI models (ChatGPT, Claude, Perplexity, Gemini, and others) say about their brand — from manual prompt checks through tool selection, citation analysis, content strategy, and ongoing measurement. This skill is tool-agnostic and applies whether the user has no monitoring in place or is evaluating dedicated AI visibility platforms.

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Checking what AI models currently say about my brand
   - B) Choosing an AI visibility monitoring tool
   - C) Improving my brand's presence in AI answers
   - D) Tracking competitors in AI search results
   - E) Understanding how LLM citations and mentions work
   - F) Setting up ongoing monitoring and measurement
   - G) Something else — describe it

2. **What's your current situation?**
   - A) Haven't checked AI models yet — starting from zero
   - B) Manually checking occasionally (copy-paste prompts)
   - C) Using a monitoring tool — which one?
   - D) Evaluating tools / comparing options

3. **What's your industry and brand type?**
   - A) B2B SaaS / tech
   - B) E-commerce / DTC
   - C) Agency / consultancy
   - D) Local business
   - E) Enterprise / large brand
   - F) Other — describe it

4. **Budget range?**
   - A) Free / manual only
   - B) Under $200/mo
   - C) $200-1,000/mo
   - D) Enterprise ($1,000+/mo)
   - E) Not sure yet

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to a platform-specific skill, route:
- BrandJet AI setup, config, or features → `/sales-brandjet`
- Serplock Prompt Rank, Brand Wiki, Topic Graph, Content Engineering → `/sales-serplock`
- Semrush AI Visibility Toolkit → `/sales-semrush`
- Meltwater ChatGPT monitoring → `/sales-meltwater`
- ReddGrow setup, Reddit GEO, AI Visibility Scanning, AI comment drafting, or Chrome extension → `/sales-reddgrow [question]`
- CrowdReply setup, AI search visibility tracking, engagement credits, managed Reddit posting, citation intelligence, or prompt tracking → `/sales-crowdreply [question]`
- Traditional social listening (not AI-specific) → `/sales-social-listening`

Otherwise, answer directly from the strategy knowledge below.

## Step 3 — AI visibility strategy reference

**Read `references/platform-guide.md`** for detailed monitoring frameworks, tool comparisons, citation analysis, improvement strategies, and measurement metrics.

*You no longer need the platform guide details — focus on the user's specific situation.*

## Step 4 — Actionable guidance

Based on the user's specific question:

1. **Brand audit** — run the manual prompt templates across models, document findings, identify gaps
2. **Tool selection** — recommend the best tool for their use case, budget, and existing stack
3. **Monitoring setup** — design keyword strategy, configure competitor tracking, set measurement cadence
4. **Improvement plan** — content strategy, third-party presence, entity optimization, timeline
5. **Reporting** — design a quarterly AI visibility report for stakeholders
6. **Competitive analysis** — compare brand vs competitors across AI models, identify where competitors are mentioned and you are not

Provide specific, step-by-step recommendations. Include prompt templates where relevant. Set realistic expectations about timelines (months, not weeks) and the inherent variability of AI answers.

## Gotchas

*Best-effort from research — review these, especially items about pricing and capabilities that may change.*

- **AI visibility tools are a nascent category.** Most launched in 2024-2025. Features, pricing, and even company survival are in flux. Evaluate carefully and avoid long contracts.
- **No tool covers every model.** Most tools focus on ChatGPT and Perplexity. Coverage of Claude, Gemini, and others varies. Check which models a tool actually monitors before committing.
- **Manual checks are unreliable for trending.** Because AI answers vary per session, a single manual check does not represent what most users see. Tools that run hundreds of prompts and average results give a more accurate picture.
- **AI visibility and SEO are related but different.** Ranking #1 on Google does not guarantee AI models mention your brand. Conversely, AI models may mention brands that do not rank well in traditional search. Treat AI visibility as a separate channel.
- **Reddit presence matters more than you think.** Reddit is a retrieval source for ChatGPT, Perplexity, and Google AI Overviews. Genuine Reddit presence (not astroturfing) can directly influence what AI models say about your brand.
- **Do not expect click-through.** Most AI mentions do not include links. The value of AI visibility is brand awareness and consideration, not direct traffic. Measure accordingly.
- **Accuracy of AI responses about your brand is a real risk.** LLMs can hallucinate facts, attribute wrong features, or confuse your brand with a competitor. Regular audits catch errors before customers see them.

- **Self-improving**: If you discover something not covered here, append it to `references/learnings.md` with today's date.

## Before recommending a specific platform skill

This skill covers a strategy domain across many platforms. **Before pointing the user to any specific platform skill** (any `/sales-{platform}` listed in `## Related skills`, e.g., `/sales-mailshake`, `/sales-klaviyo`, `/sales-apollo`), read that platform skill's actual `SKILL.md` first. The 1-line description in `## Related skills` is enough to *identify* a candidate — it's not enough to *commit* to it or to write a prompt that invokes it well.

**How to read it:**
- If `~/.claude/skills/{skill-name}/SKILL.md` exists locally, `Read` it.
- For `sales-*` skills, `WebFetch` directly from this repo: `https://raw.githubusercontent.com/sales-skills/sales/main/skills/{skill-name}/SKILL.md` — e.g., for `sales-mailshake`: `https://raw.githubusercontent.com/sales-skills/sales/main/skills/sales-mailshake/SKILL.md`.
- For non-`sales-*` skills (third-party), look up `{org}/{repo}` in `~/.claude/skills/sales-do/references/skill-sources.md` if installed and fetch the same `skills/{skill-name}/SKILL.md` path under that repo.

**After reading,** ground your recommendation in something concrete from the SKILL.md (its scope, a sub-flow, its `argument-hint` shape, or a "Do NOT use for..." negative trigger). Align any generated invocation with the platform skill's `argument-hint`. If the platform skill turns out not to fit the user's situation, swap to another or handle the question here directly rather than recommending a poor fit.

## Related skills

- `/sales-brandjet` — BrandJet AI platform help — outreach, brand intelligence, AI monitoring
- `/sales-social-listening` — Social listening and brand monitoring strategy
- `/sales-semrush` — Semrush platform help — SEO, AI Visibility Toolkit
- `/sales-meltwater` — Meltwater platform help — media intelligence
- `/sales-yoast` — Yoast SEO platform help — llms.txt generation (Shopify), Schema Aggregation for AI. Install: `npx skills add sales-skills/sales --skill sales-yoast`
- `/sales-reddgrow` — ReddGrow — Reddit marketing for AI search visibility (GEO) with AI Visibility Scanning, AI comment drafting, Chrome extension, REST API
- `/sales-crowdreply` — CrowdReply — AI search visibility tracking + managed Reddit engagement via trusted community profiles, citation source intelligence, $99-499+/mo
- `/sales-serplock` — Serplock platform help — AI search visibility with Prompt Rank, Brand Wiki, Topic Graph, Content Engineering
- `/sales-do` — Not sure which skill to use? The router matches any sales