sales-aspire

What this skill does

# Aspire Platform Help

Helps the user with Aspire (formerly AspireIQ) platform questions — from influencer discovery and product seeding through campaign management, affiliate tracking, and content repurposing for paid ads.

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Finding influencers — Discovery search, Quickmatch, image recognition
   - B) Campaign management — creating campaigns, tracking lifecycle, content approval
   - C) Product seeding — Shopify gifting, shipping, variant selection
   - D) Affiliate tracking — promo codes, trackable links, sales attribution
   - E) UGC and content — sourcing, rights, repurposing for ads
   - F) Paid social — TikTok Spark Ads, Meta whitelisting, ad amplification
   - G) Creator payments — processing, invoicing
   - H) Analytics and reporting — campaign ROI, EMV, performance metrics
   - I) Pricing and plan selection
   - J) Something else — describe it

2. **What's your current setup?**
   - A) New to Aspire — evaluating or just signed up
   - B) Using Aspire Basic (1 user, 1 campaign)
   - C) Using Aspire Pro (4 users, 4 campaigns)
   - D) Using Aspire Enterprise (unlimited users, 10 campaigns)
   - E) Migrating from another platform — which one?

3. **What ecommerce platform do you use?**
   - A) Shopify
   - B) WooCommerce
   - C) Other / none

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to a different skill, route:
- Influencer strategy across platforms (choosing a tool, vetting framework, rate benchmarks) → `/sales-influencer-marketing`
- TikTok marketing strategy (organic, paid, algorithm) → `/sales-tiktok-marketing`
- Gaming influencer campaigns → `/sales-gaming-marketing`
- Affiliate program design (strategy, not Aspire-specific) → `/sales-affiliate-program`
- UGC galleries / shoppable content → `/sales-tagshop`
- Ad retargeting strategy → `/sales-retargeting`
- Email marketing to subscribers → `/sales-email-marketing`

Otherwise, answer directly from the platform reference below.

## Step 3 — Aspire platform reference

### Platform overview

Aspire (formerly AspireIQ, founded 2014) is a word-of-mouth commerce platform built for ecommerce brands. It operationalizes influencer, ambassador, affiliate, and UGC programs at scale.

| Feature | Details |
|---|---|
| **Database** | 170M+ creator profiles across Instagram, TikTok, YouTube, Pinterest |
| **Discovery methods** | Keyword/hashtag search, Quickmatch (swipe-style browsing), AI image recognition, competitor monitoring, creator marketplace (1M+ opt-in creators) |
| **Campaign management** | End-to-end lifecycle tracking, digital term sheets, content collaboration, automated reminders for overdue content |
| **Product seeding** | Native Shopify integration — auto-create orders, variant selection, shipping tracking, bulk promo code generation |
| **Affiliate tracking** | Unique promo codes and trackable affiliate links per creator, Shopify sales attribution |
| **Content & UGC** | Content library, content approval workflow, repurposing for paid ads |
| **Paid social** | TikTok Spark Ads integration, Meta/Facebook Ads whitelisting, content amplification |
| **Creator payments** | Free payment processing (rare in the industry — most platforms charge fees) |
| **Social listening** | Brand mention tracking, competitor watchlist monitoring |
| **Review generation** | Influencer-driven product review collection |
| **Analytics** | Individual creator performance, campaign summaries, EMV, ROI tracking |

### Integrations

| Integration | What it does |
|---|---|
| **Shopify** | Product sync, automated order creation for gifting, promo code generation, affiliate sales tracking, customer data sync (auto-refreshes daily) |
| **WooCommerce** | Product sync, basic ecommerce integration |
| **Meta / Facebook Ads** | Content repurposing for paid social, whitelisting creator accounts |
| **TikTok** | Spark Ads integration — boost creator organic posts as paid ads |
| **Pinterest** | Creator content tracking |
| **Slack** | Campaign notifications, team collaboration |
| **Gmail** | Creator outreach email sync |
| **Microsoft Outlook** | Branded creator communication and shared inbox management |
| **Klaviyo** | Sync influencer contacts to CRM for email nurture sequences |
| **CJ** | Centralize conversion data for affiliate performance measurement |
| **Impact** | Affiliate link integration for sales tracking and creator payments |
| **ShareASale / Awin** | Track affiliate clicks, conversions, and payouts across systems |
| **PayPal** | Direct creator payment processing |
| **Chrome Extension** | Search, invite, and import creators to campaigns directly from your browser |

### Shopify integration deep dive

The Shopify integration is Aspire's strongest ecommerce connector:

1. **Data sync** — connects via OAuth, pulls customer purchase data, enriches with social engagement data and brand mentions. Auto-syncs every morning.
2. **Product seeding** — creators accept gifting offers, pick variants, enter shipping info. Orders auto-create in Shopify and ship through your normal fulfillment.
3. **Promo codes** — bulk create unique Shopify promo codes and affiliate links per creator without leaving Aspire.
4. **Attribution** — track which creators drive sales through promo code usage and affiliate link clicks.

### Discovery methods

| Method | How it works | Best for |
|---|---|---|
| **Keyword/hashtag search** | Search by content topic, bio keywords, hashtags | Finding creators in a specific niche |
| **Quickmatch** | Tinder-style swipe browsing of creator profiles | Quick discovery sessions, exploring new niches |
| **Image recognition AI** | Find creators posting content similar to a reference image | Visual brand alignment (fashion, food, beauty) |
| **Competitor monitoring** | Track which creators work with competitors | Poaching competitor creators, market intelligence |
| **Creator marketplace** | 1M+ opt-in creators browse and apply to your campaigns | Inbound creator interest, reducing cold outreach |
| **Social listening** | Brand mention tracking across platforms | Finding organic advocates already talking about your brand |

### Campaign workflow

1. **Create campaign** — set objectives, deliverables, timeline, compensation (paid, gifted, or affiliate)
2. **Discover & invite** — use any discovery method to find creators, send invitations
3. **Negotiate terms** — digital term sheets with deliverables, timeline, compensation, usage rights
4. **Ship products** — if gifting, products auto-ship via Shopify integration
5. **Content creation** — creators produce content, submit for review
6. **Content approval** — review and approve before publishing (or set auto-approve)
7. **Track performance** — monitor posts, engagement, promo code usage, sales
8. **Pay creators** — free payment processing through Aspire
9. **Repurpose content** — license approved content for paid social ads (Spark Ads, Meta)

### Pricing

*Best-effort from research — verify with Aspire sales for current pricing.*

| Tier | Users | Campaigns | Key features |
|---|---|---|---|
| **Basic** | 1 | 1 | Core discovery, campaign management, analytics |
| **Pro** | 4 | 4 | Everything in Basic + dedicated success manager, social listening, competitor tracking (up to 5 competitors) |
| **Enterprise** | Unlimited | 10 | Everything in Pro + dedicated success team, automated e-signature legal contracts, customizable media values for ROI |

- Custom pricing starting ~$2,300/mo (yearly commitment required)
- No free tier or self-serve signup — demo required
- Free payment processing included on all plans

### API

Aspire has an